Riga Audience in United States
Riga has an estimated audience of 294,841 people in United States. 31.4% are female, 68.6% are male, average age 37.4. Top regions: California, New York, Texas. Top brand affinities: Electrolyte, Wok, Elsword, Insulin index, Queens College, City University of New York.
The average Riga fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Electrolyte, Wok, Elsword, with strongest over-indexing on Electrolyte (8.77× the country average). Demographically, the Riga audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Riga fans
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 37.4 |
| Estimated audience size | 294,841 |
Audience persona
The typical Riga fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Electrolyte.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 36,325 | 1.12× |
| New York | 25,764 | 1.56× |
| Texas | 19,592 | 0.77× |
| Florida | 19,097 | 0.96× |
| Illinois | 10,215 | 1.04× |
| Pennsylvania | 9,778 | 0.98× |
| Virginia | 9,390 | 1.31× |
| Massachusetts | 8,762 | 1.51× |
| North Carolina | 8,332 | 0.94× |
| Washington | 7,802 | 1.32× |
| New Jersey | 7,774 | 1.04× |
| Georgia | 7,632 | 0.84× |
| Ohio | 7,537 | 0.83× |
| Michigan | 6,434 | 0.83× |
| Colorado | 5,633 | 1.21× |
| Tennessee | 4,942 | 0.84× |
| Minnesota | 4,660 | 1.1× |
| Oregon | 4,592 | 1.36× |
| Maryland | 4,463 | 0.88× |
| Arizona | 4,394 | 0.73× |
| Indiana | 4,296 | 0.8× |
| Wisconsin | 4,244 | 0.96× |
| Missouri | 3,926 | 0.83× |
| Connecticut | 3,824 | 1.29× |
| South Carolina | 3,700 | 0.83× |
| Utah | 2,884 | 1.09× |
| Rhode Island | 2,519 | 2.68× |
| Kentucky | 2,470 | 0.67× |
| Washington, District of Columbia | 2,439 | 2.75× |
| Louisiana | 2,359 | 0.62× |
| Nevada | 2,273 | 0.8× |
| Alabama | 2,248 | 0.55× |
| Oklahoma | 2,191 | 0.67× |
| Iowa | 1,976 | 0.81× |
| Kansas | 1,881 | 0.81× |
| New Hampshire | 1,485 | 1.28× |
| Arkansas | 1,449 | 0.6× |
| Maine | 1,370 | 1.3× |
| Hawaii | 1,273 | 1× |
| Idaho | 1,270 | 0.86× |
| New Mexico | 1,122 | 0.76× |
| Mississippi | 1,120 | 0.46× |
| Nebraska | 1,119 | 0.76× |
| West Virginia | 867 | 0.63× |
| Montana | 764 | 0.93× |
| Vermont | 696 | 1.35× |
| Delaware | 602 | 0.74× |
| Alaska | 524 | 0.83× |
| South Dakota | 500 | 0.73× |
| North Dakota | 424 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electrolyte | 8.77× | Health |
| Wok | 6.67× | Food & Beverages |
| Elsword | 14.51× | Games |
| Insulin index | 11.64× | Health |
| Queens College, City University of New York | 5.83× | Business & Career |
| Kendra Scott | 2.3× | Fashion & Accessoires |
| Governor of Michigan | 5.69× | Politics & Society |
| El Paso County, Colorado | 9.57× | Travel & Leisure |
| Vocal harmony | 3.33× | Music & Radio |
| UK garage | 3.7× | Music & Radio |
| headspace | 6.18× | Health |
| Voter registration | 3.14× | Politics & Society |
| Home staging | 3.22× | Home & Garden |
| Grace Slick | 5.23× | Music & Radio |
| Goop | 3.11× | Internet & Social Media |
| Jesse Plemons | 1.97× | Movies & TV |
| Embroidery Library | 8.63× | Home & Garden |
| N1 road (South Africa) | 2.28× | Travel & Leisure |
| Kento Yamazaki | 5.94× | Movies & TV |
| Google Home | 3.47× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.29 |
| Risk Appetite | THRILL | 1.64 |
| Community Orientation | OPEN | 1.58 |
| Quality Awareness | PREMIUM | 1.54 |
| Spirituality | BALANCE | 1.46 |
| LGBTQ+ Identity | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Latvia | 16.7% |
| United States | 7.9% |
| Lithuania | 7.5% |
See Riga audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Riga have in United States?
Riga has an estimated audience of 294,841 people in United States, concentrated in California and New York.
What is the gender split and age of Riga fans?
31.4% of Riga fans are female, 68.6% are male, with an average age of 37.4 years.
Which brands do Riga fans like most?
Riga fans show strongest brand affinity for Electrolyte (8.77×), Wok (6.67×), and Elsword (14.51×) over the country average.
Where do Riga fans live in United States?
Riga fans in United States are most concentrated in California (reach 36,325), New York (reach 25,764), and Texas (reach 19,592). These three regions account for the largest share of the active audience.
What other brands do Riga fans also like?
Beyond Riga itself, the audience over-indexes on Wok (6.67×), Elsword (14.51×), Insulin index (11.64×), and Queens College, City University of New York (5.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Riga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.