Rascasse Audience Intelligence

Riga Audience in United States

A data profile of the people who buy, follow and care about Riga in United States — modelled from more than twelve digital signal sources. Riga has an estimated audience of 294,841 people in United States.

#621among City in United States#5823among POI in United States#4080in Travel & Leisure

The average Riga fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Military press, Stamped concrete, Chemical engineering, with strongest over-indexing on Military press (85.25× the country average).

Demographically, the Riga audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Riga fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Military press.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Riga profile in United States.

Audience size
295K
in United States
Gender
31.4%♀
68.6% male
Age
37.4
average years
Country rank
#48790
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Riga fans

31.4% are female, 68.6% are male, average age 37.4.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Riga audience in United States
MetricValue
Female31.4%
Male68.6%
Average age37.4
Estimated audience size294,841
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Riga audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3917%
40-4918%
50+19%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Riga audience comes from United States.

Worldwide audience distribution share by country for Riga
CountryShare
Latvia16.6%
United States7.8%
Lithuania7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Riga audience in United States is strongest.

Fig. 05

Top regions by affinity

Riga fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.64×
02Rhode Island~2K2.35×
03New York~20K1.48×
04Massachusetts~8K1.42×
05Washington~8K1.28×
06Vermont<1K1.28×
07Maine~1K1.27×
08Oregon~4K1.25×
09New Hampshire~1K1.23×
10Virginia~9K1.21×
11Connecticut~4K1.20×
12Colorado~5K1.14×
13Utah~3K1.09×
14California~30K1.07×
15Minnesota~5K1.07×
16Alaska<1K1.05×
17New Jersey~8K1.01×
18Illinois~10K0.99×
19Hawaii~1K0.98×
20Montana<1K0.98×
21Wisconsin~4K0.97×
22Florida~20K0.96×
23Pennsylvania~9K0.96×
24Idaho~1K0.96×
25Maryland~5K0.93×
26North Carolina~8K0.91×
27Michigan~7K0.88×
28Kansas~2K0.87×
29North Dakota<1K0.87×
30South Dakota<1K0.86×
31South Carolina~4K0.85×
32Georgia~8K0.84×
33Nebraska~1K0.84×
34Ohio~8K0.83×
35Tennessee~5K0.83×
36Iowa~2K0.83×
37New Mexico~1K0.83×
38Missouri~4K0.82×
39Nevada~2K0.82×
40Delaware<1K0.82×
41Texas~20K0.78×
42Arizona~5K0.78×
43Indiana~4K0.77×
44West Virginia~1K0.75×
45Oklahoma~2K0.74×
46Kentucky~3K0.71×
47Louisiana~3K0.69×
48Arkansas~2K0.69×
49Alabama~3K0.66×
50Mississippi~1K0.61×
Fig. 06

Affinity by region

Affinity by region — Riga, United States
0.61×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Riga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Riga audience
#·InterestCategoryAffinity×
01Military pressSports85.25×
02Chemical engineeringBusiness & Career42.64×
03Stamped concreteHome & Garden42.51×
04EstoniaTravel & Leisure25.86×
05CastingMovies & TV19.09×
06Mary Elizabeth WinsteadMovies & TV16.94×
07BodrumTravel & Leisure13.05×
08Heat pumpHome & Garden12.85×
09IranTravel & Leisure8.10×
10Systems engineeringBusiness & Career7.59×
11Radio-controlled carKids & Family7.31×
12Sustainable energyHome & Garden6.78×
13Renewable energyBusiness & Career5.85×
14Sole proprietorshipBusiness & Career5.32×
15FedExBusiness & Career4.87×
16Home automationTechnology & Electronics4.65×
17Weather forecastingHome & Garden4.51×
18Solar energyHome & Garden3.98×
19Bruce WillisMovies & TV3.86×
20Mortgage loansBusiness & Career3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Riga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Riga audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.39×
Convenience OrientationPREMIUM2.24×
SustainabilityBALANCE2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Riga audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Design AffinityPREMIUM0.81×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Riga have in United States?

Riga has an estimated audience of 294,841 people in United States, concentrated in California and New York.

02

What is the gender split and age of Riga fans?

31.4% of Riga fans are female, 68.6% are male, with an average age of 37.4 years.

03

Which brands do Riga fans like most?

Riga fans show strongest brand affinity for Military press (85.25×), Stamped concrete (42.51×), and Chemical engineering (42.64×) over the country average.

04

Where do Riga fans live in United States?

Riga fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Riga fans also like?

Beyond Riga itself, the audience over-indexes on Stamped concrete (42.51×), Chemical engineering (42.64×), Sustainable energy (6.78×), and Renewable energy (5.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Riga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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