Rascasse Audience Intelligence

Colin Kaepernick Audience in United States

A data profile of the people who buy, follow and care about Colin Kaepernick in United States — modelled from more than twelve digital signal sources. Colin Kaepernick has an estimated audience of 2,138,304 people in United States.

#216among American football in United States#2417among Person in United States#1211in Sports

The average Colin Kaepernick fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Riley Keough, Nevada Wolf Pack football, Megyn Kelly, with strongest over-indexing on Riley Keough (37.61× the country average).

Demographically, the Colin Kaepernick audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Colin Kaepernick fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Riley Keough.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Colin Kaepernick profile in United States.

Audience size
2.1M
in United States
Gender
40.9%♀
59.1% male
Age
41.4
average years
Country rank
#13531
Person in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Colin Kaepernick fans

40.9% are female, 59.1% are male, average age 41.4.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Colin Kaepernick audience in United States
MetricValue
Female40.9%
Male59.1%
Average age41.4
Estimated audience size2,138,304
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Colin Kaepernick audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

65.9%

of the worldwide Colin Kaepernick audience comes from United States.

Worldwide audience distribution share by country for Colin Kaepernick
CountryShare
United States65.9%
Canada3.1%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Colin Kaepernick audience in United States is strongest.

Fig. 05

Top regions by affinity

Colin Kaepernick fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~30K1.48×
02Mississippi~20K1.35×
03Maryland~50K1.29×
04California~300K1.24×
05Arizona~50K1.16×
06Washington~50K1.15×
07Alabama~40K1.15×
08Georgia~80K1.14×
09Washington, District of Columbia~8K1.14×
10Wisconsin~40K1.13×
11Louisiana~30K1.12×
12Delaware~7K1.11×
13Pennsylvania~80K1.10×
14New Jersey~60K1.07×
15Illinois~80K1.06×
16North Carolina~70K1.06×
17Virginia~60K1.04×
18Missouri~40K1.03×
19Texas~200K1.02×
20Michigan~60K1.01×
21Colorado~30K1.00×
22South Carolina~30K1.00×
23Connecticut~20K1.00×
24Kansas~20K1.00×
25Ohio~70K0.99×
26Oregon~30K0.99×
27Idaho~10K0.99×
28Tennessee~40K0.98×
29Indiana~40K0.98×
30Massachusetts~40K0.97×
31Iowa~20K0.96×
32Hawaii~9K0.96×
33North Dakota~4K0.95×
34New York~100K0.94×
35Minnesota~30K0.94×
36Alaska~4K0.92×
37Arkansas~20K0.91×
38Rhode Island~6K0.91×
39Montana~6K0.91×
40Kentucky~20K0.90×
41New Mexico~10K0.90×
42South Dakota~5K0.90×
43Nebraska~10K0.89×
44Oklahoma~20K0.87×
45Florida~100K0.86×
46West Virginia~9K0.84×
47New Hampshire~7K0.84×
48Maine~6K0.80×
49Utah~20K0.79×
50Vermont~3K0.76×
Fig. 06

Affinity by region

Affinity by region — Colin Kaepernick, United States
0.76×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Colin Kaepernick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Colin Kaepernick audience
#·InterestCategoryAffinity×
01Nevada Wolf Pack footballSports57.43×
02Riley KeoughFashion & Accessoires37.61×
03Rosario TijerasMovies & TV26.91×
04Boots RileyMovies & TV18.27×
05Curso de InglesTopic16.79×
06Pete CarrollSports13.94×
07Megyn KellyMovies & TV13.31×
08Nathan FillionMovies & TV11.43×
09Seth GreenMovies & TV10.18×
10Tel AvivTravel & Leisure9.65×
11Miami HurricanesSports9.21×
12Michael RapaportMovies & TV8.36×
13Texas Tech Red Raiders footballSports7.91×
14San Francisco 49ersSports6.84×
15Simone BilesSports6.26×
16Luka DončićSports5.21×
17Conservatism in the United StatesPolitics & Society3.68×
18Trophy huntingSports2.53×
19College footballSports2.23×
20Donald TrumpPolitics & Society1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Colin Kaepernick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Colin Kaepernick audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
SpiritualityBALANCE1.31×
Risk AppetiteTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Colin Kaepernick audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
Quality AwarenessPREMIUM0.93×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Colin Kaepernick have in United States?

Colin Kaepernick has an estimated audience of 2,138,304 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Colin Kaepernick fans?

40.9% of Colin Kaepernick fans are female, 59.1% are male, with an average age of 41.4 years.

03

Which brands do Colin Kaepernick fans like most?

Colin Kaepernick fans show strongest brand affinity for Riley Keough (37.61×), Nevada Wolf Pack football (57.43×), and Megyn Kelly (13.31×) over the country average.

04

Where do Colin Kaepernick fans live in United States?

Colin Kaepernick fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Colin Kaepernick fans also like?

Beyond Colin Kaepernick itself, the audience over-indexes on Nevada Wolf Pack football (57.43×), Megyn Kelly (13.31×), San Francisco 49ers (6.84×), and Nathan Fillion (11.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Colin Kaepernick audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Colin Kaepernick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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