Miami Hurricanes Audience in United States

Miami Hurricanes logo

Miami Hurricanes has an estimated audience of 3,775,391 people in United States. 34.2% are female, 65.8% are male, average age 36.5. Top regions: Florida, Texas, Georgia. Top brand affinities: Home construction, Historic site, Vocal harmony, Nebraska Cornhuskers football, Jesse Plemons.

The average Miami Hurricanes fan in United States is 36.5 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Georgia. Top brand affinities include Home construction, Historic site, Vocal harmony, with strongest over-indexing on Home construction (2.46× the country average). Demographically, the Miami Hurricanes audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Miami Hurricanes fans

Demographic split for Miami Hurricanes audience in United States
MetricValue
Female34.2%
Male65.8%
Average age36.5
Estimated audience size3,775,391

Audience persona

The typical Miami Hurricanes fan in United States is more male, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Miami Hurricanes in United States
RegionReachAffinity
Florida2,831,54312.85×
Texas245,8580.76×
Georgia233,7642.01×
California175,4000.42×
New York147,6400.7×
Tennessee135,5311.79×
Virginia124,9171.36×
North Carolina117,8381.04×
Pennsylvania108,6210.85×
Ohio105,3160.91×
Alabama99,7291.89×
South Carolina95,7461.69×
New Jersey78,3970.82×
Illinois70,8890.56×
Michigan51,3070.52×
Maryland51,2770.79×
Mississippi50,8721.64×
Colorado46,4240.78×
Kentucky46,3080.98×
Indiana45,9010.67×
Louisiana44,9220.92×
Massachusetts41,9660.56×
Arizona38,2730.5×
Washington36,2180.48×
Missouri32,7590.54×
Nevada26,5780.73×
Oklahoma25,0160.6×
Connecticut24,2530.64×
Arkansas23,3540.75×
Wisconsin22,2440.39×
Minnesota20,7650.38×
Oregon20,1810.47×
West Virginia19,8641.13×
Iowa17,3930.56×
Kansas16,5170.56×
Nebraska13,6860.72×
Utah13,6440.4×
New Mexico11,1590.59×
Washington, District of Columbia10,4330.92×
Hawaii10,2370.63×
Idaho8,0110.42×
Delaware7,5520.73×
Rhode Island6,8910.57×
New Hampshire6,3310.43×
Maine6,2930.47×
Montana4,9100.47×
North Dakota4,6590.6×
South Dakota4,3530.5×
Alaska3,9850.49×
Vermont2,8550.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miami Hurricanes audience
BrandAffinityCategory
Home construction2.46×Home & Garden
Historic site4.57×Arts & Culture
Vocal harmony4.63×Music & Radio
Nebraska Cornhuskers football3.59×Sports
Jesse Plemons3.31×Movies & TV
edureka33.22×Business & Career
Alaska1.56×Travel & Leisure
Jaws4.59×Movies & TV
Governor of Michigan5.85×Politics & Society
Queens College, City University of New York5.7×Business & Career
Mathcore6.15×Music & Radio
JDSU2.21×Business & Career
Grinch2.84×Movies & TV
Goop3.63×Internet & Social Media
Suikoden IV20×Games
Staycation2.08×Home & Garden
Monogram2.34×Home & Garden
Kerang4.23×Travel & Leisure
Hipster5.77×Politics & Society
Grammarly2.76×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miami Hurricanes audience
TraitClusterScore
Luxury OrientationPREMIUM2.15
Risk AppetiteTHRILL1.67
Quality AwarenessPREMIUM1.6
PatriotismCONSERVATISM1.43
Social Media UsageJOY1.09
Sports ActivityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Miami Hurricanes
CountryShare
United States80.8%
Germany2.1%
Italy1.9%

See Miami Hurricanes audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Miami Hurricanes have in United States?

Miami Hurricanes has an estimated audience of 3,775,391 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Miami Hurricanes fans?

34.2% of Miami Hurricanes fans are female, 65.8% are male, with an average age of 36.5 years.

Which brands do Miami Hurricanes fans like most?

Miami Hurricanes fans show strongest brand affinity for Home construction (2.46×), Historic site (4.57×), and Vocal harmony (4.63×) over the country average.

Where do Miami Hurricanes fans live in United States?

Miami Hurricanes fans in United States are most concentrated in Florida (reach 2,831,543), Texas (reach 245,858), and Georgia (reach 233,764). These three regions account for the largest share of the active audience.

What other brands do Miami Hurricanes fans also like?

Beyond Miami Hurricanes itself, the audience over-indexes on Historic site (4.57×), Vocal harmony (4.63×), Nebraska Cornhuskers football (3.59×), and Jesse Plemons (3.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Hurricanes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.