Rascasse Audience Intelligence

Miami Hurricanes Audience in United States

A data profile of the people who buy, follow and care about Miami Hurricanes in United States — modelled from more than twelve digital signal sources. Miami Hurricanes has an estimated audience of 3,801,354 people in United States.

#164among Team in United States#733in Sports

The average Miami Hurricanes fan in United States is 36.5 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Georgia.

Top brand affinities include Miami Hurricanes football, University of Miami, Babe Ruth, with strongest over-indexing on Miami Hurricanes football (32.5× the country average).

Demographically, the Miami Hurricanes audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miami Hurricanes fan in United States is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Miami Hurricanes football.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami Hurricanes profile in United States.

Audience size
3.8M
in United States
Gender
34.2%♀
65.8% male
Age
36.5
average years
Country rank
#8380
Team in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami Hurricanes fans

34.2% are female, 65.8% are male, average age 36.5.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Miami Hurricanes audience in United States
MetricValue
Female34.2%
Male65.8%
Average age36.5
Estimated audience size3,801,354
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Miami Hurricanes audience in United States
Age bracketShare%
16-1933%
20-2917%
30-3914%
40-4916%
50+21%
Fig. 04

Worldwide distribution

80.8%

of the worldwide Miami Hurricanes audience comes from United States.

Worldwide audience distribution share by country for Miami Hurricanes
CountryShare
United States80.8%
Germany2.1%
Italy1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami Hurricanes audience in United States is strongest.

Fig. 05

Top regions by affinity

Miami Hurricanes fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3M13.76×
02Alabama~100K2.26×
03Mississippi~60K1.97×
04Georgia~200K1.89×
05South Carolina~100K1.79×
06Tennessee~100K1.69×
07West Virginia~20K1.25×
08North Carolina~100K1.15×
09Virginia~100K1.10×
10Louisiana~40K0.88×
11Kentucky~40K0.88×
12Ohio~100K0.87×
13Pennsylvania~100K0.79×
14Washington, District of Columbia~9K0.78×
15New Jersey~70K0.72×
16Delaware~8K0.72×
17North Dakota~6K0.72×
18Texas~200K0.71×
19Indiana~50K0.71×
20Maryland~50K0.71×
21Colorado~40K0.71×
22Arkansas~20K0.71×
23Nebraska~10K0.71×
24Nevada~20K0.66×
25Hawaii~10K0.65×
26New York~100K0.62×
27Oklahoma~30K0.62×
28Connecticut~20K0.60×
29New Mexico~10K0.59×
30Alaska~5K0.59×
31Rhode Island~7K0.58×
32Iowa~20K0.57×
33South Dakota~5K0.57×
34Kansas~20K0.56×
35Montana~5K0.52×
36Michigan~50K0.51×
37Massachusetts~40K0.51×
38Missouri~30K0.51×
39Illinois~60K0.50×
40Maine~7K0.50×
41Vermont~3K0.50×
42Arizona~40K0.48×
43Oregon~20K0.48×
44New Hampshire~7K0.48×
45Idaho~8K0.45×
46Utah~10K0.43×
47Washington~30K0.42×
48Wisconsin~20K0.39×
49California~200K0.38×
50Minnesota~20K0.37×
Fig. 06

Affinity by region

Affinity by region — Miami Hurricanes, United States
0.37×1.00×13.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami Hurricanes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami Hurricanes audience
#·InterestCategoryAffinity×
01Joe DiMaggioSports40.90×
02Edinburgh CastleTravel & Leisure34.53×
03Miami Hurricanes footballSports32.50×
04Tower BridgeTravel & Leisure29.22×
05Sarah ConnorMusic & Radio27.18×
06Babe RuthSports25.77×
07University of MiamiBusiness & Career25.15×
08Fright NightMovies & TV24.72×
09Florida PanthersSports24.29×
10Miami MarlinsSports20.34×
11London EyeTravel & Leisure12.87×
12Texas Longhorns footballSports7.58×
13British MuseumArts & Culture7.52×
14Tennessee Volunteers footballSports5.42×
15Houston RocketsSports4.74×
16Miami DolphinsSports4.60×
17Aaron RodgersSports3.80×
18FedExBusiness & Career2.93×
19Planet FitnessSports2.47×
20FloridaTravel & Leisure2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami Hurricanes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami Hurricanes audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.58×
Quality AwarenessPREMIUM1.68×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami Hurricanes audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
ExtroversionTHRILL0.71×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami Hurricanes have in United States?

Miami Hurricanes has an estimated audience of 3,801,354 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Miami Hurricanes fans?

34.2% of Miami Hurricanes fans are female, 65.8% are male, with an average age of 36.5 years.

03

Which brands do Miami Hurricanes fans like most?

Miami Hurricanes fans show strongest brand affinity for Miami Hurricanes football (32.5×), University of Miami (25.15×), and Babe Ruth (25.77×) over the country average.

04

Where do Miami Hurricanes fans live in United States?

Miami Hurricanes fans in United States are most concentrated in Florida (reach ~3M), Texas (reach ~200K), and Georgia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Miami Hurricanes fans also like?

Beyond Miami Hurricanes itself, the audience over-indexes on University of Miami (25.15×), Babe Ruth (25.77×), Joe DiMaggio (40.9×), and Florida Panthers (24.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Miami Hurricanes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Hurricanes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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