Miami Hurricanes football Audience in United States

Miami Hurricanes football logo

Miami Hurricanes football has an estimated audience of 4,228,784 people in United States. 35.8% are female, 64.2% are male, average age 34.8. Top regions: Florida, Georgia, Texas. Top brand affinities: Florida Lottery, Boise State Broncos football, Nebraska Cornhuskers football, Miami Hurricanes, Art Collecting.

The average Miami Hurricanes football fan in United States is 34.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Texas. Top brand affinities include Florida Lottery, Boise State Broncos football, Nebraska Cornhuskers football, with strongest over-indexing on Florida Lottery (36.55× the country average). Demographically, the Miami Hurricanes football audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Miami Hurricanes football fans

Demographic split for Miami Hurricanes football audience in United States
MetricValue
Female35.8%
Male64.2%
Average age34.8
Estimated audience size4,228,784

Audience persona

The typical Miami Hurricanes football fan in United States is more male, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Florida Lottery.

Top regions in United States

Top regions ranked by reach for Miami Hurricanes football in United States
RegionReachAffinity
Florida2,447,9668.55×
Georgia532,0664.08×
Texas262,4470.72×
North Carolina229,6591.8×
South Carolina186,6012.93×
California174,5340.38×
Alabama161,1022.73×
Ohio140,7551.08×
Tennessee139,0411.64×
New York129,9580.55×
Virginia108,8811.06×
Pennsylvania106,9720.75×
New Jersey77,7070.72×
Illinois76,6770.54×
Louisiana68,0551.25×
Michigan63,6570.58×
Mississippi59,7161.71×
Indiana58,1790.75×
Maryland52,9520.73×
Kentucky48,7740.92×
Massachusetts43,7900.53×
Colorado38,9520.58×
Arizona37,6550.44×
Missouri35,3980.52×
Oklahoma33,5220.71×
Nevada33,1860.81×
Washington32,9560.39×
Iowa26,5460.76×
Connecticut24,6630.58×
Oregon23,3300.48×
Wisconsin22,3020.35×
Arkansas20,8540.6×
Minnesota20,6680.34×
West Virginia18,7250.95×
Utah18,5070.49×
Kansas18,4280.55×
Nebraska17,1300.81×
Hawaii14,2720.79×
Washington, District of Columbia11,6370.92×
Delaware11,0420.95×
Rhode Island9,7840.73×
New Mexico9,5640.45×
Idaho9,3560.44×
Maine8,8040.58×
New Hampshire7,3160.44×
Montana4,4430.38×
South Dakota4,4080.45×
North Dakota4,2580.49×
Alaska3,2070.35×
Vermont2,6750.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miami Hurricanes football audience
BrandAffinityCategory
Florida Lottery36.55×Games
Boise State Broncos football54.81×Sports
Nebraska Cornhuskers football27.43×Sports
Miami Hurricanes32.5×Sports
Art Collecting22.93×Arts & Culture
Oregon Ducks football25.6×Sports
Miami Hurricanes baseball61.47×Sports
Los Pichy Boys61.1×Music & Radio
Joey King24.42×Movies & TV
Ole Miss Rebels football16.03×Sports
Sam Neill27.38×Movies & TV
Darkest Dungeon70.47×Games
Pérez Art Museum Miami53.07×Arts & Culture
UCF Knights football46.88×Sports
Nicholas Hoult15.6×Movies & TV
Florida State Seminoles football13.94×Sports
Stanford Cardinal football35.45×Sports
Auburn Tigers football14.15×Sports
Arizona State Sun Devils football32.18×Sports
Minnesota Golden Gophers football22.94×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miami Hurricanes football audience
TraitClusterScore
Risk AppetiteTHRILL2.34
Quality AwarenessPREMIUM1.41
Luxury OrientationPREMIUM1.37
Social Media UsageJOY1.19
Career OrientationPOWER1.09
Early Adopter MentalityPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for Miami Hurricanes football
CountryShare
United States89.2%
United Kingdom2.0%
Germany2.0%

See Miami Hurricanes football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Miami Hurricanes football have in United States?

Miami Hurricanes football has an estimated audience of 4,228,784 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Miami Hurricanes football fans?

35.8% of Miami Hurricanes football fans are female, 64.2% are male, with an average age of 34.8 years.

Which brands do Miami Hurricanes football fans like most?

Miami Hurricanes football fans show strongest brand affinity for Florida Lottery (36.55×), Boise State Broncos football (54.81×), and Nebraska Cornhuskers football (27.43×) over the country average.

Where do Miami Hurricanes football fans live in United States?

Miami Hurricanes football fans in United States are most concentrated in Florida (reach 2,447,966), Georgia (reach 532,066), and Texas (reach 262,447). These three regions account for the largest share of the active audience.

What other brands do Miami Hurricanes football fans also like?

Beyond Miami Hurricanes football itself, the audience over-indexes on Boise State Broncos football (54.81×), Nebraska Cornhuskers football (27.43×), Miami Hurricanes (32.5×), and Art Collecting (22.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Hurricanes football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.