Rascasse Audience Intelligence

Miami Hurricanes football Audience in United States

A data profile of the people who buy, follow and care about Miami Hurricanes football in United States — modelled from more than twelve digital signal sources. Miami Hurricanes football has an estimated audience of 4,222,012 people in United States.

#112among American football in United States#154among Team in United States#670in Sports

The average Miami Hurricanes football fan in United States is 34.8 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, Texas.

Top brand affinities include Florida Lottery, Boise State Broncos football, Nebraska Cornhuskers football, with strongest over-indexing on Florida Lottery (36.55× the country average).

Demographically, the Miami Hurricanes football audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miami Hurricanes football fan in United States is more male, around 34.8 years old, with strong Pet Ownership tendencies and a notable affinity for Florida Lottery.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami Hurricanes football profile in United States.

Audience size
4.2M
in United States
Gender
35.8%♀
64.2% male
Age
34.8
average years
Country rank
#7677
Team in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami Hurricanes football fans

35.8% are female, 64.2% are male, average age 34.8.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Miami Hurricanes football audience in United States
MetricValue
Female35.8%
Male64.2%
Average age34.8
Estimated audience size4,222,012
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Miami Hurricanes football audience in United States
Age bracketShare%
16-1935%
20-2918%
30-3915%
40-4916%
50+15%
Fig. 04

Worldwide distribution

91.0%

of the worldwide Miami Hurricanes football audience comes from United States.

Worldwide audience distribution share by country for Miami Hurricanes football
CountryShare
United States91.0%
United Kingdom2.1%
Canada1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami Hurricanes football audience in United States is strongest.

Fig. 05

Top regions by affinity

Miami Hurricanes football fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2.5M7.90×
02Georgia~500K3.96×
03Alabama~200K2.76×
04South Carolina~200K2.73×
05Mississippi~70K1.88×
06North Carolina~200K1.68×
07Tennessee~100K1.54×
08Louisiana~60K1.18×
09Ohio~100K1.12×
10West Virginia~20K1.11×
11Delaware~10K1.05×
12Virginia~100K1.04×
13Indiana~80K0.98×
14Kentucky~50K0.97×
15Nebraska~20K0.85×
16Oklahoma~40K0.83×
17Washington, District of Columbia~10K0.83×
18Texas~300K0.76×
19Pennsylvania~100K0.76×
20Hawaii~10K0.74×
21Nevada~30K0.73×
22Iowa~30K0.73×
23Rhode Island~10K0.72×
24New Jersey~80K0.70×
25Maryland~50K0.69×
26Arkansas~20K0.69×
27Michigan~70K0.60×
28North Dakota~5K0.60×
29Connecticut~30K0.59×
30Kansas~20K0.59×
31Colorado~40K0.58×
32South Dakota~6K0.58×
33Missouri~40K0.57×
34Maine~9K0.57×
35Utah~20K0.55×
36Illinois~80K0.54×
37Idaho~10K0.54×
38New Mexico~10K0.54×
39Alaska~5K0.53×
40New York~100K0.52×
41Massachusetts~40K0.52×
42Oregon~20K0.51×
43Arizona~40K0.50×
44Montana~6K0.50×
45New Hampshire~8K0.49×
46Vermont~4K0.47×
47Washington~30K0.39×
48California~200K0.37×
49Wisconsin~20K0.37×
50Minnesota~20K0.36×
Fig. 06

Affinity by region

Affinity by region — Miami Hurricanes football, United States
0.36×1.00×7.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami Hurricanes football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami Hurricanes football audience
#·InterestCategoryAffinity×
01Darkest DungeonGames70.47×
02Miami Hurricanes baseballSports61.47×
03Los Pichy BoysMusic & Radio61.10×
04Boise State Broncos footballSports54.81×
05Pérez Art Museum MiamiArts & Culture53.07×
06UCF Knights footballSports46.88×
07Florida LotteryGames36.55×
08Stanford Cardinal footballSports35.45×
09Miami HurricanesSports32.50×
10Arizona State Sun Devils footballSports32.18×
11Nebraska Cornhuskers footballSports27.43×
12Sam NeillMovies & TV27.38×
13Oregon Ducks footballSports25.60×
14Chiwetel EjioforMovies & TV24.65×
15Joey KingMovies & TV24.42×
16Art CollectingArts & Culture22.93×
17Ole Miss Rebels footballSports16.03×
18Nicholas HoultMovies & TV15.60×
19Auburn Tigers footballSports14.15×
20Florida State Seminoles footballSports13.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami Hurricanes football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami Hurricanes football audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.35×
Luxury OrientationPREMIUM1.29×
SustainabilityBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami Hurricanes football audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.64×
Community OrientationOPEN0.70×
Convenience OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami Hurricanes football have in United States?

Miami Hurricanes football has an estimated audience of 4,222,012 people in United States, concentrated in Florida and Georgia.

02

What is the gender split and age of Miami Hurricanes football fans?

35.8% of Miami Hurricanes football fans are female, 64.2% are male, with an average age of 34.8 years.

03

Which brands do Miami Hurricanes football fans like most?

Miami Hurricanes football fans show strongest brand affinity for Florida Lottery (36.55×), Boise State Broncos football (54.81×), and Nebraska Cornhuskers football (27.43×) over the country average.

04

Where do Miami Hurricanes football fans live in United States?

Miami Hurricanes football fans in United States are most concentrated in Florida (reach ~2.5M), Georgia (reach ~500K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Miami Hurricanes football fans also like?

Beyond Miami Hurricanes football itself, the audience over-indexes on Boise State Broncos football (54.81×), Nebraska Cornhuskers football (27.43×), Miami Hurricanes (32.5×), and Art Collecting (22.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Miami Hurricanes football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Hurricanes football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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