Rascasse Audience Intelligence

Joey King Audience in United States

A data profile of the people who buy, follow and care about Joey King in United States — modelled from more than twelve digital signal sources. Joey King has an estimated audience of 3,946,585 people in United States.

#354among Actor Actress or TV Star in United States#1032among Person in United States#911in Movies & TV

The average Joey King fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michael Shannon, Jacob Elordi, Hunter Schafer, with strongest over-indexing on Michael Shannon (156.85× the country average).

Demographically, the Joey King audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joey King fan in United States is more female, around 36.9 years old, with strong Spirituality tendencies and a notable affinity for Michael Shannon.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joey King profile in United States.

Audience size
3.9M
in United States
Gender
75.8%♀
24.2% male
Age
36.9
average years
Country rank
#8132
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joey King fans

75.8% are female, 24.2% are male, average age 36.9.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Joey King audience in United States
MetricValue
Female75.8%
Male24.2%
Average age36.9
Estimated audience size3,946,585
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Joey King audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3921%
40-4919%
50+15%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Joey King audience comes from United States.

Worldwide audience distribution share by country for Joey King
CountryShare
United States29.2%
United Kingdom6.4%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joey King audience in United States is strongest.

Fig. 05

Top regions by affinity

Joey King fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.34×
02Idaho~30K1.26×
03Kansas~40K1.15×
04Arizona~90K1.14×
05Missouri~70K1.11×
06Oklahoma~50K1.11×
07Arkansas~40K1.09×
08Oregon~50K1.08×
09Indiana~80K1.07×
10Colorado~70K1.07×
11Tennessee~80K1.06×
12Washington~80K1.06×
13New Mexico~20K1.06×
14Montana~10K1.06×
15Alaska~9K1.06×
16Texas~400K1.05×
17Iowa~30K1.05×
18Nebraska~20K1.05×
19New Hampshire~20K1.05×
20Ohio~100K1.04×
21Minnesota~60K1.04×
22Kentucky~50K1.04×
23Michigan~100K1.03×
24Wisconsin~60K1.03×
25California~400K0.99×
26Pennsylvania~100K0.99×
27South Dakota~9K0.99×
28Nevada~40K0.98×
29West Virginia~20K0.98×
30Maine~10K0.98×
31North Dakota~8K0.98×
32Alabama~50K0.97×
33Illinois~100K0.96×
34Connecticut~40K0.96×
35North Carolina~100K0.95×
36South Carolina~60K0.95×
37Rhode Island~10K0.93×
38Florida~200K0.92×
39Georgia~100K0.91×
40Louisiana~50K0.91×
41New Jersey~90K0.90×
42Virginia~90K0.90×
43Vermont~6K0.90×
44Massachusetts~70K0.89×
45Hawaii~10K0.87×
46Mississippi~30K0.86×
47Maryland~60K0.85×
48Delaware~9K0.85×
49New York~200K0.83×
50Washington, District of Columbia~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Joey King, United States
0.68×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joey King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joey King audience
#·InterestCategoryAffinity×
01Michael ShannonMovies & TV156.85×
02The Mechanic (2011 film)Movies & TV109.54×
03Men in Black (franchise)Movies & TV99.57×
04Hitman (2007 film)Movies & TV94.17×
05Hunter SchaferMovies & TV67.26×
06Inglourious BasterdsMovies & TV62.33×
07Django UnchainedMovies & TV58.70×
08Central IntelligenceMovies & TV58.38×
09JumanjiMovies & TV57.84×
10Ocean's 11Movies & TV56.29×
11Ride Along (film)Movies & TV54.50×
12Jacob ElordiMovies & TV50.80×
13The Nice GuysMovies & TV40.07×
14Sandra BullockMovies & TV38.31×
15The EqualizerMovies & TV37.64×
16Jack Reacher (film)Movies & TV29.58×
17AwkwafinaMovies & TV29.15×
18Mission: ImpossibleMovies & TV28.37×
19The RookieMovies & TV14.47×
20SupermanMovies & TV4.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joey King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joey King audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.44×
ExtroversionTHRILL1.24×
Social Media UsageJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joey King audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Career OrientationPOWER1.01×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joey King have in United States?

Joey King has an estimated audience of 3,946,585 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Joey King fans?

75.8% of Joey King fans are female, 24.2% are male, with an average age of 36.9 years.

03

Which brands do Joey King fans like most?

Joey King fans show strongest brand affinity for Michael Shannon (156.85×), Jacob Elordi (50.8×), and Hunter Schafer (67.26×) over the country average.

04

Where do Joey King fans live in United States?

Joey King fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Joey King fans also like?

Beyond Joey King itself, the audience over-indexes on Jacob Elordi (50.8×), Hunter Schafer (67.26×), Men in Black (franchise) (99.57×), and Inglourious Basterds (62.33×) compared to the United States average.

Appendix

Explore more audiences

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See Joey King audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joey King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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