Rascasse Audience Intelligence

Michael Shannon Audience in United States

A data profile of the people who buy, follow and care about Michael Shannon in United States — modelled from more than twelve digital signal sources. Michael Shannon has an estimated audience of 2,198,995 people in United States.

#804among Actor Actress or TV Star in United States#2332among Person in United States#2000in Movies & TV

The average Michael Shannon fan in United States is 27.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Riley Keough, Michael Keaton, Smallville, with strongest over-indexing on Riley Keough (171.9× the country average).

Demographically, the Michael Shannon audience skews balanced with an average age of 27.8, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michael Shannon fan in United States is balanced, around 27.8 years old, with strong Need for Security tendencies and a notable affinity for Riley Keough.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael Shannon profile in United States.

Audience size
2.2M
in United States
Gender
45.4%♀
54.6% male
Age
27.8
average years
Country rank
#13204
Person in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael Shannon fans

45.4% are female, 54.6% are male, average age 27.8.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Michael Shannon audience in United States
MetricValue
Female45.4%
Male54.6%
Average age27.8
Estimated audience size2,198,995
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the Michael Shannon audience in United States
Age bracketShare%
16-1956%
20-2919%
30-3913%
40-497%
50+5%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Michael Shannon audience comes from United States.

Worldwide audience distribution share by country for Michael Shannon
CountryShare
United States44.8%
United Kingdom10.2%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael Shannon audience in United States is strongest.

Fig. 05

Top regions by affinity

Michael Shannon fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~100K1.31×
02Kentucky~40K1.25×
03Oregon~30K1.21×
04Maine~10K1.20×
05New Hampshire~10K1.19×
06Vermont~5K1.18×
07Colorado~40K1.14×
08Montana~7K1.14×
09Idaho~10K1.12×
10Indiana~50K1.11×
11Missouri~40K1.11×
12Minnesota~30K1.08×
13Washington~50K1.07×
14Massachusetts~50K1.07×
15Pennsylvania~80K1.05×
16Ohio~70K1.05×
17Wisconsin~40K1.05×
18Connecticut~20K1.05×
19New York~100K1.04×
20Oklahoma~30K1.03×
21Rhode Island~7K1.03×
22Tennessee~50K1.02×
23Arkansas~20K1.02×
24Iowa~20K1.02×
25Kansas~20K1.02×
26Utah~20K1.01×
27Alaska~5K1.00×
28New Mexico~10K0.99×
29North Carolina~70K0.98×
30Michigan~60K0.98×
31West Virginia~10K0.97×
32Arizona~40K0.95×
33Delaware~6K0.94×
34South Dakota~5K0.94×
35South Carolina~30K0.93×
36Nebraska~10K0.93×
37Virginia~50K0.92×
38Nevada~20K0.90×
39North Dakota~4K0.90×
40Georgia~60K0.89×
41Washington, District of Columbia~6K0.89×
42California~200K0.88×
43New Jersey~50K0.88×
44Florida~100K0.85×
45Texas~200K0.84×
46Maryland~30K0.84×
47Alabama~30K0.84×
48Louisiana~20K0.81×
49Mississippi~10K0.81×
50Hawaii~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Michael Shannon, United States
0.75×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael Shannon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael Shannon audience
#·InterestCategoryAffinity×
01Sydney KingsSports270.02×
02Catwoman (film)Movies & TV173.36×
03Riley KeoughFashion & Accessoires171.90×
04Michael KeatonMovies & TV150.74×
05Red MangoFood & Beverages146.69×
06Young Justice (TV series)Movies & TV138.87×
07Lizzy CaplanMovies & TV129.61×
08DC Universe Animated Original MoviesMovies & TV129.09×
09SmallvilleMovies & TV116.19×
10Watchmen (film)Movies & TV109.00×
11Green LanternMovies & TV108.49×
12Birds of Prey (TV series)Movies & TV102.47×
13Supergirl (U.S. TV series)Movies & TV99.99×
14DC animated universeMovies & TV99.29×
15DC Universe OnlineGames81.98×
16Man of Steel (film)Movies & TV72.47×
17The Dark Knight RisesMovies & TV63.97×
18The Batman (TV series)Movies & TV60.67×
19Superman (TV series)Movies & TV38.98×
20ArrowMovies & TV24.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael Shannon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michael Shannon audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.38×
Quality AwarenessPREMIUM1.38×
Early Adopter MentalityPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michael Shannon audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
Healthy LifestyleBALANCE0.93×
CreativityOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michael Shannon have in United States?

Michael Shannon has an estimated audience of 2,198,995 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Michael Shannon fans?

45.4% of Michael Shannon fans are female, 54.6% are male, with an average age of 27.8 years.

03

Which brands do Michael Shannon fans like most?

Michael Shannon fans show strongest brand affinity for Riley Keough (171.9×), Michael Keaton (150.74×), and Smallville (116.19×) over the country average.

04

Where do Michael Shannon fans live in United States?

Michael Shannon fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Michael Shannon fans also like?

Beyond Michael Shannon itself, the audience over-indexes on Michael Keaton (150.74×), Smallville (116.19×), Green Lantern (108.49×), and Supergirl (U.S. TV series) (99.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Michael Shannon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Shannon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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