Michael Keaton Audience in United States

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Michael Keaton has an estimated audience of 3,202,901 people in United States. 42.5% are female, 57.5% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Kim Basinger, Jack Nicholson, Robert Pattinson, Catwoman (film), Portishead (band).

The average Michael Keaton fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kim Basinger, Jack Nicholson, Robert Pattinson, with strongest over-indexing on Kim Basinger (200.75× the country average). Demographically, the Michael Keaton audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Michael Keaton fans

Demographic split for Michael Keaton audience in United States
MetricValue
Female42.5%
Male57.5%
Average age38.9
Estimated audience size3,202,901

Audience persona

The typical Michael Keaton fan in United States is more male, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Kim Basinger.

Top regions in United States

Top regions ranked by reach for Michael Keaton in United States
RegionReachAffinity
California383,9061.09×
Texas285,5331.04×
Florida210,7460.97×
New York158,3050.88×
Pennsylvania126,1061.17×
Illinois118,2801.11×
Ohio110,4621.12×
North Carolina93,7040.97×
Georgia89,5560.91×
Michigan88,4011.06×
Arizona82,8981.27×
New Jersey73,8590.91×
Tennessee68,5081.07×
Virginia68,2080.87×
Washington66,7521.04×
Indiana64,9271.11×
Missouri57,1081.11×
Colorado55,8491.11×
Massachusetts55,7730.88×
Wisconsin48,0331×
Kentucky45,8611.14×
South Carolina45,7130.95×
Alabama44,7801×
Minnesota44,7140.97×
Maryland44,5660.81×
Oklahoma42,3121.19×
Oregon40,1051.09×
Utah36,3631.27×
Louisiana35,9890.87×
Nevada32,1651.04×
Connecticut30,7880.96×
Iowa27,0471.02×
Kansas27,0121.07×
Arkansas26,9821.02×
Mississippi22,2060.84×
New Mexico18,5681.16×
Idaho18,1831.13×
West Virginia16,7221.12×
Nebraska15,6910.98×
New Hampshire12,4280.98×
Montana11,2231.26×
Maine10,9060.95×
Hawaii9,8660.72×
Rhode Island8,7360.86×
Delaware7,2500.82×
South Dakota6,4170.87×
Washington, District of Columbia6,2380.65×
Alaska6,1560.9×
North Dakota5,8470.89×
Vermont4,7780.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michael Keaton audience
BrandAffinityCategory
Kim Basinger200.75×Fashion & Accessoires
Jack Nicholson103.87×Movies & TV
Robert Pattinson69.82×Movies & TV
Catwoman (film)100.76×Movies & TV
Portishead (band)217.28×Music & Radio
Zoë Kravitz46.51×Movies & TV
Carl Reiner44.53×Movies & TV
Kris Humphries85.57×Sports
Anna Faris31.4×Movies & TV
Charles Woodson83.75×Sports
Studio Movie Grill40.75×Food & Beverages
Catherine O'Hara12.56×Movies & TV
Beetlejuice8.8×Movies & TV
Nick Foles72.42×Sports
Jennifer Love Hewitt20.41×Movies & TV
Shrek20×Movies & TV
Miles Teller22.88×Movies & TV
Christian Bale18.5×Movies & TV
Kate Mara23.25×Movies & TV
Brad Marchand29.81×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michael Keaton audience
TraitClusterScore
ExtroversionTHRILL1.93
LGBTQ+ IdentityOPEN1.75
Early Adopter MentalityPOWER1.56
Risk AppetiteTHRILL1.36
DIY MentalityTHRILL1.33
PatriotismCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Michael Keaton
CountryShare
United States34.4%
Brazil6.7%
United Kingdom6.0%

See Michael Keaton audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Michael Keaton have in United States?

Michael Keaton has an estimated audience of 3,202,901 people in United States, concentrated in California and Texas.

What is the gender split and age of Michael Keaton fans?

42.5% of Michael Keaton fans are female, 57.5% are male, with an average age of 38.9 years.

Which brands do Michael Keaton fans like most?

Michael Keaton fans show strongest brand affinity for Kim Basinger (200.75×), Jack Nicholson (103.87×), and Robert Pattinson (69.82×) over the country average.

Where do Michael Keaton fans live in United States?

Michael Keaton fans in United States are most concentrated in California (reach 383,906), Texas (reach 285,533), and Florida (reach 210,746). These three regions account for the largest share of the active audience.

What other brands do Michael Keaton fans also like?

Beyond Michael Keaton itself, the audience over-indexes on Jack Nicholson (103.87×), Robert Pattinson (69.82×), Catwoman (film) (100.76×), and Portishead (band) (217.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Keaton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.