Rascasse Audience Intelligence

Michael Keaton Audience in United States

A data profile of the people who buy, follow and care about Michael Keaton in United States — modelled from more than twelve digital signal sources. Michael Keaton has an estimated audience of 3,221,023 people in United States.

#489among Actor Actress or TV Star in United States#1402among Person in United States#1223in Movies & TV

The average Michael Keaton fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kim Basinger, Jack Nicholson, Robert Pattinson, with strongest over-indexing on Kim Basinger (200.75× the country average).

Demographically, the Michael Keaton audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michael Keaton fan in United States is more male, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Kim Basinger.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael Keaton profile in United States.

Audience size
3.2M
in United States
Gender
42.5%♀
57.5% male
Age
38.9
average years
Country rank
#9679
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael Keaton fans

42.5% are female, 57.5% are male, average age 38.9.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Michael Keaton audience in United States
MetricValue
Female42.5%
Male57.5%
Average age38.9
Estimated audience size3,221,023
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Michael Keaton audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3922%
40-4923%
50+17%
Fig. 04

Worldwide distribution

34.1%

of the worldwide Michael Keaton audience comes from United States.

Worldwide audience distribution share by country for Michael Keaton
CountryShare
United States34.1%
United Kingdom7.2%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael Keaton audience in United States is strongest.

Fig. 05

Top regions by affinity

Michael Keaton fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K1.43×
02Utah~40K1.23×
03Pennsylvania~100K1.19×
04Arizona~80K1.19×
05Idaho~20K1.18×
06Oklahoma~40K1.17×
07West Virginia~20K1.16×
08New Mexico~20K1.15×
09Ohio~100K1.11×
10Kentucky~40K1.11×
11Missouri~60K1.10×
12Indiana~60K1.08×
13Oregon~40K1.07×
14Kansas~30K1.06×
15Tennessee~70K1.05×
16Colorado~50K1.05×
17Illinois~100K1.04×
18Michigan~90K1.04×
19Iowa~30K1.04×
20Arkansas~30K1.04×
21Nevada~30K1.02×
22New Hampshire~10K1.02×
23California~400K1.01×
24Nebraska~20K1.01×
25Wisconsin~50K1.00×
26Washington~60K0.99×
27Alabama~40K0.99×
28Maine~10K0.98×
29Alaska~7K0.98×
30North Dakota~6K0.97×
31Texas~300K0.96×
32South Carolina~50K0.95×
33Minnesota~40K0.95×
34Connecticut~30K0.95×
35North Carolina~90K0.94×
36Florida~200K0.93×
37South Dakota~7K0.93×
38Rhode Island~9K0.91×
39Vermont~5K0.90×
40New Jersey~70K0.88×
41Massachusetts~60K0.88×
42Louisiana~40K0.88×
43Mississippi~20K0.88×
44Georgia~90K0.87×
45Delaware~8K0.87×
46Virginia~70K0.86×
47New York~200K0.85×
48Maryland~50K0.82×
49Hawaii~10K0.74×
50Washington, District of Columbia~6K0.66×
Fig. 06

Affinity by region

Affinity by region — Michael Keaton, United States
0.66×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael Keaton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael Keaton audience
#·InterestCategoryAffinity×
01Portishead (band)Music & Radio217.28×
02Kim BasingerFashion & Accessoires200.75×
03Jack NicholsonMovies & TV103.87×
04Catwoman (film)Movies & TV100.76×
05Kris HumphriesSports85.57×
06Charles WoodsonSports83.75×
07Nick FolesSports72.42×
08Robert PattinsonMovies & TV69.82×
09Kari ByronMovies & TV51.05×
10Zoë KravitzMovies & TV46.51×
11Carl ReinerMovies & TV44.53×
12Studio Movie GrillFood & Beverages40.75×
13Anna FarisMovies & TV31.40×
14Kate MaraMovies & TV23.25×
15Miles TellerMovies & TV22.88×
16Jennifer Love HewittMovies & TV20.41×
17ShrekMovies & TV20.00×
18Christian BaleMovies & TV18.50×
19Catherine O'HaraMovies & TV12.56×
20BeetlejuiceMovies & TV8.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael Keaton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michael Keaton audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.77×
Early Adopter MentalityPOWER1.11×
PatriotismCONSERVATISM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michael Keaton audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Community OrientationOPEN0.81×
Convenience OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michael Keaton have in United States?

Michael Keaton has an estimated audience of 3,221,023 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Michael Keaton fans?

42.5% of Michael Keaton fans are female, 57.5% are male, with an average age of 38.9 years.

03

Which brands do Michael Keaton fans like most?

Michael Keaton fans show strongest brand affinity for Kim Basinger (200.75×), Jack Nicholson (103.87×), and Robert Pattinson (69.82×) over the country average.

04

Where do Michael Keaton fans live in United States?

Michael Keaton fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Michael Keaton fans also like?

Beyond Michael Keaton itself, the audience over-indexes on Jack Nicholson (103.87×), Robert Pattinson (69.82×), Catwoman (film) (100.76×), and Portishead (band) (217.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Keaton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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