Kris Humphries Audience in United States

Kris Humphries logo

Kris Humphries has an estimated audience of 651,102 people in United States. 73.0% are female, 27.0% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Surf kayaking, WKRN-TV, Grinch, Song Il-gook, Hauptschule.

The average Kris Humphries fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Surf kayaking, WKRN-TV, Grinch, with strongest over-indexing on Surf kayaking (131.77× the country average). Demographically, the Kris Humphries audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Kris Humphries fans

Demographic split for Kris Humphries audience in United States
MetricValue
Female73.0%
Male27.0%
Average age35.7
Estimated audience size651,102

Audience persona

The typical Kris Humphries fan in United States is more female, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Kris Humphries in United States
RegionReachAffinity
California96,7831.35×
Texas67,1061.2×
Florida47,9951.09×
New York45,3771.25×
Illinois25,5791.18×
Minnesota23,9752.57×
Pennsylvania22,7261.04×
Georgia22,0411.1×
North Carolina21,1331.08×
New Jersey20,1081.21×
Ohio19,6920.98×
Michigan17,5351.03×
Virginia16,3061.03×
Massachusetts14,5541.13×
Arizona12,6620.95×
Tennessee12,5640.96×
Washington12,3230.94×
Maryland12,0781.08×
Indiana11,9781.01×
Missouri10,0420.96×
South Carolina9,9411.01×
Wisconsin9,9101.01×
Colorado9,7010.95×
Louisiana8,4711.01×
Connecticut7,6121.17×
Kentucky7,4360.91×
Alabama7,2290.79×
Oklahoma6,9220.96×
Nevada6,6561.06×
Oregon6,5620.88×
Utah5,1220.88×
Mississippi4,8720.91×
Kansas4,8370.94×
Iowa4,8320.9×
Arkansas4,6810.87×
New Mexico3,0590.94×
Nebraska2,8880.88×
Hawaii2,7750.99×
Idaho2,7690.85×
West Virginia2,2280.73×
New Hampshire2,2270.87×
Rhode Island2,1841.05×
Washington, District of Columbia2,0421.04×
Maine1,8470.79×
Delaware1,5950.89×
Montana1,3590.75×
North Dakota1,3331×
South Dakota1,2870.86×
Alaska8010.57×
Vermont7930.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kris Humphries audience
BrandAffinityCategory
Surf kayaking131.77×Sports
WKRN-TV50.16×Movies & TV
Grinch8.47×Movies & TV
Song Il-gook91.21×Movies & TV
Hauptschule17.14×Kids & Family
JDSU3.35×Business & Career
Whataburger1.93×Food & Beverages
Home construction1.57×Home & Garden
Chalkidiki42.88×Travel & Leisure
Horeca15.22×Travel & Leisure
Figure painting (hobby)5.35×Arts & Culture
Goop4.62×Internet & Social Media
Sinaloa3×Travel & Leisure
Google Photos1.82×Technology & Electronics
Nationality1.55×Politics & Society
Nick Jr. (Australia)6.37×Kids & Family
Justice2.04×Politics & Society
Jingoism1.53×Politics & Society
Unique Gifts1.58×Shopping
The Journey (1959 film)11.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kris Humphries audience
TraitClusterScore
PatriotismCONSERVATISM1.5
IndulgenceJOY1.36
Quality AwarenessPREMIUM1.32
Luxury OrientationPREMIUM1.26
Risk AppetiteTHRILL1.16
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Kris Humphries
CountryShare
United States54.2%
Germany8.1%
Canada7.0%

See Kris Humphries audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Kris Humphries have in United States?

Kris Humphries has an estimated audience of 651,102 people in United States, concentrated in California and Texas.

What is the gender split and age of Kris Humphries fans?

73.0% of Kris Humphries fans are female, 27.0% are male, with an average age of 35.7 years.

Which brands do Kris Humphries fans like most?

Kris Humphries fans show strongest brand affinity for Surf kayaking (131.77×), WKRN-TV (50.16×), and Grinch (8.47×) over the country average.

Where do Kris Humphries fans live in United States?

Kris Humphries fans in United States are most concentrated in California (reach 96,783), Texas (reach 67,106), and Florida (reach 47,995). These three regions account for the largest share of the active audience.

What other brands do Kris Humphries fans also like?

Beyond Kris Humphries itself, the audience over-indexes on WKRN-TV (50.16×), Grinch (8.47×), Song Il-gook (91.21×), and Hauptschule (17.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kris Humphries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.