Rascasse Audience Intelligence

Kris Humphries Audience in United States

A data profile of the people who buy, follow and care about Kris Humphries in United States — modelled from more than twelve digital signal sources. Kris Humphries has an estimated audience of 666,574 people in United States.

#410among Basketball in United States#7258among Person in United States#2934in Sports

The average Kris Humphries fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zach LaVine, Until Dawn, Tim Duncan, with strongest over-indexing on Zach LaVine (297.79× the country average).

Demographically, the Kris Humphries audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kris Humphries fan in United States is more female, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Zach LaVine.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kris Humphries profile in United States.

Audience size
667K
in United States
Gender
73.0%♀
27.0% male
Age
35.7
average years
Country rank
#30778
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kris Humphries fans

73.0% are female, 27.0% are male, average age 35.7.

Fig. 02

Gender split

73.0%
Female
27.0%
Male
Demographic split for Kris Humphries audience in United States
MetricValue
Female73.0%
Male27.0%
Average age35.7
Estimated audience size666,574
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Kris Humphries audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3924%
40-4916%
50+12%
Fig. 04

Worldwide distribution

52.7%

of the worldwide Kris Humphries audience comes from United States.

Worldwide audience distribution share by country for Kris Humphries
CountryShare
United States52.7%
Germany8.4%
Canada6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kris Humphries audience in United States is strongest.

Fig. 05

Top regions by affinity

Kris Humphries fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~20K2.43×
02California~90K1.30×
03New York~40K1.20×
04New Jersey~20K1.19×
05Texas~60K1.15×
06Connecticut~7K1.14×
07Illinois~20K1.13×
08Maryland~10K1.11×
09Massachusetts~10K1.10×
10Nevada~7K1.09×
11Georgia~20K1.07×
12Arizona~10K1.07×
13North Dakota~1K1.07×
14Washington, District of Columbia~2K1.06×
15Florida~50K1.05×
16Rhode Island~2K1.05×
17North Carolina~20K1.03×
18Michigan~20K1.01×
19Louisiana~9K1.01×
20Pennsylvania~20K0.99×
21Virginia~20K0.99×
22Wisconsin~10K0.98×
23Hawaii~3K0.98×
24Delaware~2K0.98×
25Indiana~10K0.97×
26South Carolina~10K0.97×
27Oklahoma~7K0.97×
28New Mexico~3K0.97×
29Ohio~20K0.96×
30Tennessee~10K0.96×
31Missouri~10K0.95×
32Mississippi~5K0.95×
33South Dakota~1K0.95×
34Kansas~5K0.94×
35Washington~10K0.93×
36Colorado~9K0.92×
37Kentucky~7K0.92×
38Iowa~5K0.92×
39Nebraska~3K0.91×
40Oregon~7K0.90×
41Utah~5K0.90×
42New Hampshire~2K0.89×
43Alabama~8K0.88×
44Arkansas~5K0.88×
45Idaho~3K0.86×
46Maine~2K0.85×
47West Virginia~3K0.84×
48Montana~1K0.83×
49Alaska~1K0.81×
50Vermont<1K0.80×
Fig. 06

Affinity by region

Affinity by region — Kris Humphries, United States
0.80×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kris Humphries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kris Humphries audience
#·InterestCategoryAffinity×
01Until DawnGames354.34×
02Zach LaVineSports297.79×
03Tim DuncanSports233.99×
04Pau GasolSports169.17×
05Jrue HolidaySports156.16×
06Kevin LoveSports117.28×
07Dwight HowardSports107.55×
08Wilt ChamberlainSports103.35×
09Michael KeatonMovies & TV85.57×
10Jennifer Love HewittMovies & TV79.73×
11Dirk NowitzkiSports76.71×
12Scottie PippenSports70.33×
13DeMar DeRozanSports57.92×
14Mikaela ShiffrinSports54.20×
15Motel 6Travel & Leisure45.34×
16Rosario DawsonMovies & TV44.65×
17Damian LillardSports43.55×
18Brittany SnowMovies & TV20.00×
19Winona RyderMovies & TV20.00×
20Giannis AntetokounmpoSports15.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kris Humphries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kris Humphries audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
Quality AwarenessPREMIUM1.84×
Convenience OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kris Humphries audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.77×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kris Humphries have in United States?

Kris Humphries has an estimated audience of 666,574 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kris Humphries fans?

73.0% of Kris Humphries fans are female, 27.0% are male, with an average age of 35.7 years.

03

Which brands do Kris Humphries fans like most?

Kris Humphries fans show strongest brand affinity for Zach LaVine (297.79×), Until Dawn (354.34×), and Tim Duncan (233.99×) over the country average.

04

Where do Kris Humphries fans live in United States?

Kris Humphries fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kris Humphries fans also like?

Beyond Kris Humphries itself, the audience over-indexes on Until Dawn (354.34×), Tim Duncan (233.99×), Jrue Holiday (156.16×), and Jennifer Love Hewitt (79.73×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kris Humphries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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