Rascasse Audience Intelligence

Until Dawn Audience in United States

A data profile of the people who buy, follow and care about Until Dawn in United States — modelled from more than twelve digital signal sources. Until Dawn has an estimated audience of 712,090 people in United States.

#213among Video game in United States#355among Video / Board Game in United States#617in Games

The average Until Dawn fan in United States is 31.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kris Humphries, Silent Hill: Revelation, Silent Hill 2, with strongest over-indexing on Kris Humphries (354.34× the country average).

Demographically, the Until Dawn audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Until Dawn fan in United States is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Kris Humphries.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Until Dawn profile in United States.

Audience size
712K
in United States
Gender
25.5%♀
74.5% male
Age
31.9
average years
Country rank
#29597
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Until Dawn fans

25.5% are female, 74.5% are male, average age 31.9.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Until Dawn audience in United States
MetricValue
Female25.5%
Male74.5%
Average age31.9
Estimated audience size712,090
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Until Dawn audience in United States
Age bracketShare%
16-1934%
20-2929%
30-3918%
40-4911%
50+8%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Until Dawn audience comes from United States.

Worldwide audience distribution share by country for Until Dawn
CountryShare
United States14.8%
Taiwan5.7%
Colombia4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Until Dawn audience in United States is strongest.

Fig. 05

Top regions by affinity

Until Dawn fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~10K1.19×
02Oregon~10K1.18×
03Oklahoma~10K1.18×
04Arkansas~8K1.18×
05West Virginia~5K1.17×
06Texas~90K1.15×
07Washington~20K1.14×
08Missouri~20K1.13×
09Utah~9K1.13×
10Nevada~9K1.11×
11Kansas~8K1.10×
12Indiana~20K1.09×
13Ohio~30K1.08×
14California~100K1.06×
15Michigan~20K1.06×
16Idaho~5K1.06×
17Alaska~2K1.06×
18Arizona~20K1.04×
19North Carolina~30K1.03×
20Tennessee~20K1.03×
21New Mexico~5K1.03×
22Georgia~30K1.02×
23Colorado~10K1.01×
24Mississippi~7K1.01×
25Pennsylvania~30K1.00×
26Illinois~30K1.00×
27Virginia~20K1.00×
28Louisiana~10K1.00×
29North Dakota~2K1.00×
30Wisconsin~10K0.98×
31South Carolina~10K0.97×
32Alabama~10K0.97×
33Minnesota~10K0.95×
34Iowa~7K0.95×
35Nebraska~4K0.95×
36Montana~2K0.95×
37Maryland~10K0.94×
38New Hampshire~3K0.94×
39Connecticut~8K0.93×
40Maine~3K0.92×
41Rhode Island~3K0.92×
42South Dakota~2K0.92×
43Florida~50K0.91×
44Delaware~2K0.90×
45New York~40K0.87×
46Massachusetts~10K0.86×
47New Jersey~20K0.85×
48Hawaii~3K0.83×
49Vermont~1K0.80×
50Washington, District of Columbia~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Until Dawn, United States
0.66×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Until Dawn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Until Dawn audience
#·InterestCategoryAffinity×
01Kris HumphriesSports354.34×
02Amnesia: The Dark DescentMovies & TV217.88×
03Silent Hill: RevelationMovies & TV217.68×
04Silent Hill 3Games166.11×
05OutlastGames163.80×
06Silent Hill 2Games160.89×
07System Shock 2Games159.92×
08Alien: IsolationGames120.95×
09Alan WakeGames108.02×
10Dead IslandGames98.24×
11Five Nights at Freddy'sGames78.62×
12BeybladeLiterature66.87×
13BloodborneGames59.13×
14Dead Island 2Games50.12×
15Resident EvilGames34.55×
16Elden RingGames28.40×
17Fallout (series)Games25.34×
18The Last of UsGames23.44×
19The WitcherGames22.16×
20GameStopGames13.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Until Dawn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Until Dawn audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
ExtroversionTHRILL1.43×
Early Adopter MentalityPOWER1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Until Dawn audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.80×
Healthy LifestyleBALANCE0.83×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Until Dawn have in United States?

Until Dawn has an estimated audience of 712,090 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Until Dawn fans?

25.5% of Until Dawn fans are female, 74.5% are male, with an average age of 31.9 years.

03

Which brands do Until Dawn fans like most?

Until Dawn fans show strongest brand affinity for Kris Humphries (354.34×), Silent Hill: Revelation (217.68×), and Silent Hill 2 (160.89×) over the country average.

04

Where do Until Dawn fans live in United States?

Until Dawn fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Until Dawn fans also like?

Beyond Until Dawn itself, the audience over-indexes on Silent Hill: Revelation (217.68×), Silent Hill 2 (160.89×), Five Nights at Freddy's (78.62×), and Amnesia: The Dark Descent (217.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Until Dawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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