Until Dawn Audience in United States

Until Dawn logo

Until Dawn has an estimated audience of 874,114 people in United States. 25.5% are female, 74.5% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Kris Humphries, Silent Hill: Revelation, Silent Hill 2, Amnesia: The Dark Descent, Beyblade.

The average Until Dawn fan in United States is 31.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kris Humphries, Silent Hill: Revelation, Silent Hill 2, with strongest over-indexing on Kris Humphries (354.34× the country average). Demographically, the Until Dawn audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Until Dawn fans

Demographic split for Until Dawn audience in United States
MetricValue
Female25.5%
Male74.5%
Average age31.9
Estimated audience size874,114

Audience persona

The typical Until Dawn fan in United States is more male, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kris Humphries.

Top regions in United States

Top regions ranked by reach for Until Dawn in United States
RegionReachAffinity
California119,7021.25×
Texas83,9301.12×
Florida55,8780.94×
New York47,4830.97×
Pennsylvania30,7651.05×
Illinois30,0371.03×
Ohio29,9731.11×
Georgia27,8261.03×
North Carolina26,5891.01×
Michigan25,5251.12×
Washington22,9371.31×
Virginia22,3681.05×
New Jersey19,4420.87×
Indiana18,7611.17×
Tennessee18,1601.04×
Massachusetts15,8320.92×
Arizona15,6820.88×
Missouri15,3491.09×
Colorado14,8471.08×
Maryland14,4360.96×
Oregon13,2221.32×
Kentucky13,1001.2×
Wisconsin12,9570.99×
Minnesota12,1640.97×
Oklahoma11,5601.19×
South Carolina11,5430.88×
Louisiana10,7400.95×
Nevada9,7551.15×
Utah9,5251.22×
Alabama9,0960.74×
Connecticut8,3500.95×
Arkansas7,7791.08×
Kansas7,5121.09×
Iowa6,9550.97×
Mississippi6,3590.88×
Idaho4,6331.06×
West Virginia4,6041.13×
New Mexico4,4081.01×
Nebraska4,0480.92×
New Hampshire3,2230.94×
Hawaii3,0310.81×
Maine2,8140.9×
Rhode Island2,5610.92×
Montana2,3060.95×
Delaware1,9730.82×
Washington, District of Columbia1,8470.7×
Alaska1,7380.93×
South Dakota1,6900.84×
North Dakota1,6160.9×
Vermont1,2250.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Until Dawn audience
BrandAffinityCategory
Kris Humphries354.34×Sports
Silent Hill: Revelation217.68×Movies & TV
Silent Hill 2160.89×Games
Amnesia: The Dark Descent217.88×Movies & TV
Beyblade66.87×Literature
Dead Island 250.12×Games
Outlast163.8×Games
Resident Evil34.55×Games
Silent Hill 3166.11×Games
System Shock 2159.92×Games
Dead Island98.24×Games
Bloodborne59.13×Games
The Last of Us23.44×Games
GameStop13.08×Games
Alien: Isolation120.95×Games
The Witcher22.16×Games
Five Nights at Freddy's78.62×Games
Alan Wake108.02×Games
Elden Ring28.4×Games
Fallout (series)25.34×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Until Dawn audience
TraitClusterScore
Early Adopter MentalityPOWER2.09
LGBTQ+ IdentityOPEN1.59
Family OrientationCONSERVATISM1.31
Urban LifestyleOPEN1.25
Social Media UsageJOY1.25
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Until Dawn
CountryShare
United States17.3%
Taiwan5.4%
Germany4.0%

See Until Dawn audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Until Dawn have in United States?

Until Dawn has an estimated audience of 874,114 people in United States, concentrated in California and Texas.

What is the gender split and age of Until Dawn fans?

25.5% of Until Dawn fans are female, 74.5% are male, with an average age of 31.9 years.

Which brands do Until Dawn fans like most?

Until Dawn fans show strongest brand affinity for Kris Humphries (354.34×), Silent Hill: Revelation (217.68×), and Silent Hill 2 (160.89×) over the country average.

Where do Until Dawn fans live in United States?

Until Dawn fans in United States are most concentrated in California (reach 119,702), Texas (reach 83,930), and Florida (reach 55,878). These three regions account for the largest share of the active audience.

What other brands do Until Dawn fans also like?

Beyond Until Dawn itself, the audience over-indexes on Silent Hill: Revelation (217.68×), Silent Hill 2 (160.89×), Amnesia: The Dark Descent (217.88×), and Beyblade (66.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Until Dawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.