Beyblade Audience in United States

Beyblade has an estimated audience of 1,917,845 people in United States. 38.3% are female, 61.7% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Squatch, The Haunting in Connecticut, Benson Boone, Martha Reeves, UNLV Rebels football.
The average Beyblade fan in United States is 34.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Squatch, The Haunting in Connecticut, Benson Boone, with strongest over-indexing on Squatch (87.32× the country average). Demographically, the Beyblade audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic
Demographics of Beyblade fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 34.5 |
| Estimated audience size | 1,917,845 |
Audience persona
The typical Beyblade fan in United States is more male, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Squatch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 233,642 | 1.11× |
| Texas | 208,066 | 1.26× |
| Florida | 140,850 | 1.08× |
| New York | 109,264 | 1.02× |
| Georgia | 71,663 | 1.21× |
| North Carolina | 70,232 | 1.22× |
| Illinois | 64,936 | 1.02× |
| Pennsylvania | 64,712 | 1× |
| Ohio | 62,282 | 1.05× |
| Virginia | 54,135 | 1.16× |
| Michigan | 52,001 | 1.04× |
| New Jersey | 46,595 | 0.96× |
| Tennessee | 44,189 | 1.15× |
| Washington | 42,296 | 1.1× |
| Indiana | 39,372 | 1.12× |
| Maryland | 39,351 | 1.19× |
| Massachusetts | 39,159 | 1.04× |
| Arizona | 36,969 | 0.94× |
| Missouri | 31,983 | 1.03× |
| South Carolina | 30,761 | 1.07× |
| Alabama | 29,034 | 1.08× |
| Minnesota | 28,176 | 1.03× |
| Louisiana | 28,100 | 1.14× |
| Colorado | 26,385 | 0.87× |
| Wisconsin | 26,010 | 0.9× |
| Kentucky | 25,131 | 1.05× |
| Oklahoma | 24,620 | 1.16× |
| Oregon | 23,148 | 1.05× |
| Connecticut | 19,898 | 1.03× |
| Utah | 18,504 | 1.08× |
| Nevada | 17,812 | 0.96× |
| Mississippi | 17,804 | 1.13× |
| Arkansas | 17,688 | 1.12× |
| Kansas | 15,905 | 1.05× |
| Iowa | 14,185 | 0.9× |
| Nebraska | 8,869 | 0.92× |
| Idaho | 8,240 | 0.86× |
| Hawaii | 8,209 | 1× |
| New Mexico | 7,972 | 0.83× |
| West Virginia | 7,810 | 0.87× |
| Maine | 6,196 | 0.9× |
| New Hampshire | 6,091 | 0.81× |
| Rhode Island | 5,508 | 0.9× |
| Washington, District of Columbia | 5,351 | 0.93× |
| Delaware | 4,802 | 0.91× |
| North Dakota | 3,766 | 0.96× |
| Montana | 3,760 | 0.71× |
| Alaska | 3,689 | 0.9× |
| South Dakota | 3,570 | 0.81× |
| Vermont | 2,532 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Squatch | 87.32× | Beauty & Wellness |
| The Haunting in Connecticut | 232.14× | Movies & TV |
| Benson Boone | 13.77× | Music & Radio |
| Martha Reeves | 123.35× | Music & Radio |
| UNLV Rebels football | 76.04× | Sports |
| Belanova | 85.87× | Music & Radio |
| Chowking | 55.85× | Food & Beverages |
| Google Flights | 4.4× | Travel & Leisure |
| Crows | 13.87× | Music & Radio |
| Alex Warren | 9.31× | Music & Radio |
| Fuji Bikes | 52.87× | Cars & Mobility |
| K (anime) | 5.51× | Literature |
| Godzilla | 3.24× | Movies & TV |
| Vistas | 16.91× | Music & Radio |
| Blossoms | 11.38× | Music & Radio |
| Lewis Capaldi | 9.58× | Music & Radio |
| Two Door Cinema Club | 29.24× | Music & Radio |
| George Ezra | 26.85× | Music & Radio |
| Idles | 13.87× | Music & Radio |
| Peacemaker | 1.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.78 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Luxury Orientation | PREMIUM | 1.45 |
| Sustainability | BALANCE | 1.28 |
| Extroversion | THRILL | 1.27 |
| Convenience Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Brazil | 14.8% |
| Germany | 7.5% |
See Beyblade audiences in other countries
More Literature audiences in United States
- Warriors (novel series) (27,138,091)
- Sex (book) (19,143,911)
- Raven (comics) (18,548,520)
- K (anime) (13,748,275)
- Fantastic Four (12,054,035)
Frequently asked questions
How many fans does Beyblade have in United States?
Beyblade has an estimated audience of 1,917,845 people in United States, concentrated in California and Texas.
What is the gender split and age of Beyblade fans?
38.3% of Beyblade fans are female, 61.7% are male, with an average age of 34.5 years.
Which brands do Beyblade fans like most?
Beyblade fans show strongest brand affinity for Squatch (87.32×), The Haunting in Connecticut (232.14×), and Benson Boone (13.77×) over the country average.
Where do Beyblade fans live in United States?
Beyblade fans in United States are most concentrated in California (reach 233,642), Texas (reach 208,066), and Florida (reach 140,850). These three regions account for the largest share of the active audience.
What other brands do Beyblade fans also like?
Beyond Beyblade itself, the audience over-indexes on The Haunting in Connecticut (232.14×), Benson Boone (13.77×), Martha Reeves (123.35×), and UNLV Rebels football (76.04×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Beyblade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.