Rascasse Audience Intelligence

Beyblade Audience in United States

A data profile of the people who buy, follow and care about Beyblade in United States — modelled from more than twelve digital signal sources. Beyblade has an estimated audience of 2,047,563 people in United States.

#77among Book / Manga / Comic in United States#241in Literature

The average Beyblade fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Squatch, The Haunting in Connecticut, Benson Boone, with strongest over-indexing on Squatch (87.32× the country average).

Demographically, the Beyblade audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Mindfulness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beyblade fan in United States is more male, around 34.5 years old, with strong Mindfulness tendencies and a notable affinity for Squatch.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beyblade profile in United States.

Audience size
2M
in United States
Gender
38.3%♀
61.7% male
Age
34.5
average years
Country rank
#13964
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beyblade fans

38.3% are female, 61.7% are male, average age 34.5.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Beyblade audience in United States
MetricValue
Female38.3%
Male61.7%
Average age34.5
Estimated audience size2,047,563
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Beyblade audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3921%
40-4915%
50+11%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Beyblade audience comes from United States.

Worldwide audience distribution share by country for Beyblade
CountryShare
United States17.9%
Brazil13.5%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beyblade audience in United States is strongest.

Fig. 05

Top regions by affinity

Beyblade fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.26×
02Georgia~70K1.18×
03North Carolina~70K1.17×
04Maryland~40K1.16×
05Oklahoma~20K1.15×
06Arkansas~20K1.15×
07Virginia~50K1.13×
08Mississippi~20K1.13×
09Louisiana~30K1.11×
10Alabama~30K1.10×
11Indiana~40K1.09×
12Utah~20K1.08×
13California~200K1.07×
14Washington~40K1.07×
15Tennessee~40K1.07×
16Florida~100K1.06×
17Kentucky~30K1.06×
18Connecticut~20K1.06×
19Oregon~20K1.04×
20South Carolina~30K1.03×
21Hawaii~8K1.03×
22Missouri~30K1.02×
23Ohio~60K1.01×
24Michigan~50K1.01×
25Illinois~60K1.00×
26Massachusetts~40K1.00×
27Kansas~20K1.00×
28Pennsylvania~60K0.99×
29New York~100K0.98×
30Minnesota~30K0.98×
31Alaska~4K0.98×
32North Dakota~4K0.98×
33New Jersey~50K0.97×
34Arizona~40K0.96×
35Nevada~20K0.96×
36Delaware~5K0.95×
37Nebraska~9K0.94×
38Idaho~9K0.94×
39Maine~6K0.94×
40Iowa~10K0.93×
41West Virginia~8K0.93×
42Rhode Island~6K0.91×
43Wisconsin~30K0.90×
44South Dakota~4K0.90×
45Washington, District of Columbia~5K0.89×
46Colorado~30K0.87×
47New Mexico~8K0.86×
48New Hampshire~6K0.83×
49Vermont~3K0.82×
50Montana~4K0.76×
Fig. 06

Affinity by region

Affinity by region — Beyblade, United States
0.76×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beyblade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beyblade audience
#·InterestCategoryAffinity×
01The Haunting in ConnecticutMovies & TV232.14×
02Martha ReevesMusic & Radio123.35×
03SquatchBeauty & Wellness87.32×
04BelanovaMusic & Radio85.87×
05UNLV Rebels footballSports76.04×
06ChowkingFood & Beverages55.85×
07Fuji BikesCars & Mobility52.87×
08Top BoyMovies & TV43.91×
09Two Door Cinema ClubMusic & Radio29.24×
10George EzraMusic & Radio26.85×
11VistasMusic & Radio16.91×
12CrowsMusic & Radio13.87×
13IdlesMusic & Radio13.87×
14Benson BooneMusic & Radio13.77×
15BlossomsMusic & Radio11.38×
16Lewis CapaldiMusic & Radio9.58×
17Alex WarrenMusic & Radio9.31×
18K (anime)Literature5.51×
19Google FlightsTravel & Leisure4.40×
20GodzillaMovies & TV3.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beyblade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beyblade audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE0.95×
DIY MentalityTHRILL0.93×
SpiritualityBALANCE0.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beyblade audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.64×
Need for SecurityCONSERVATISM0.64×
CreativityOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beyblade have in United States?

Beyblade has an estimated audience of 2,047,563 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beyblade fans?

38.3% of Beyblade fans are female, 61.7% are male, with an average age of 34.5 years.

03

Which brands do Beyblade fans like most?

Beyblade fans show strongest brand affinity for Squatch (87.32×), The Haunting in Connecticut (232.14×), and Benson Boone (13.77×) over the country average.

04

Where do Beyblade fans live in United States?

Beyblade fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Beyblade fans also like?

Beyond Beyblade itself, the audience over-indexes on The Haunting in Connecticut (232.14×), Benson Boone (13.77×), Martha Reeves (123.35×), and UNLV Rebels football (76.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Beyblade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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