Idles Audience in United States

Idles has an estimated audience of 840,400 people in United States. 53.4% are female, 46.6% are male, average age 32.9. Top regions: California, Texas, New York. Top brand affinities: Beyblade, Google Flights, George Ezra, Houston Astros, James Blunt.

The average Idles fan in United States is 32.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Beyblade, Google Flights, George Ezra, with strongest over-indexing on Beyblade (49.92× the country average). Demographically, the Idles audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Idles fans

Demographic split for Idles audience in United States
MetricValue
Female53.4%
Male46.6%
Average age32.9
Estimated audience size840,400

Audience persona

The typical Idles fan in United States is balanced, around 32.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beyblade.

Top regions in United States

Top regions ranked by reach for Idles in United States
RegionReachAffinity
California130,6621.41×
Texas81,9541.13×
New York62,5581.33×
Florida57,8381.02×
Illinois34,5021.23×
Georgia28,7931.11×
North Carolina28,4301.12×
Pennsylvania28,0130.99×
Washington25,3481.5×
Virginia24,0471.17×
Ohio22,3530.86×
New Jersey21,4411×
Massachusetts21,2691.28×
Michigan19,5820.89×
Tennessee18,4151.09×
Colorado16,7411.26×
Arizona16,7120.97×
Maryland14,8691.03×
Indiana14,2570.93×
Oregon13,5771.41×
Missouri12,7010.94×
Minnesota11,8920.99×
Louisiana11,8551.09×
South Carolina11,5450.91×
Wisconsin10,8600.86×
Alabama10,7040.91×
Kentucky9,4160.89×
Oklahoma8,4870.91×
Connecticut8,1940.97×
Nevada8,1511×
Utah8,0681.07×
Mississippi6,5190.94×
Iowa5,8800.85×
Kansas5,6630.86×
Arkansas5,5850.81×
Nebraska3,7240.88×
New Mexico3,5090.83×
Hawaii3,2730.91×
Idaho3,2490.77×
West Virginia3,1870.81×
Washington, District of Columbia3,1271.24×
Maine3,0471.01×
New Hampshire3,0140.91×
Rhode Island2,9101.09×
Delaware1,9360.83×
Vermont1,7851.21×
Montana1,7730.76×
Alaska1,5990.89×
North Dakota1,3400.78×
South Dakota1,2410.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Idles audience
BrandAffinityCategory
Beyblade49.92×Literature
Google Flights7.17×Travel & Leisure
George Ezra61.78×Music & Radio
Houston Astros7.3×Sports
James Blunt32.64×Music & Radio
Los Angeles Dodgers5.02×Sports
Hozier (musician)14.15×Music & Radio
Bebe Rexha17.34×Music & Radio
Myles Smith28.49×Music & Radio
Kia Sportage13.35×Cars & Mobility
Synthpop10.33×Music & Radio
Camila Cabello11.3×Music & Radio
Dungeons & Dragons6.44×Games
Sabrina Carpenter3.67×Music & Radio
Harry Potter2.03×Movies & TV
Rick and Morty3.92×Movies & TV
Comedy club4.78×Movies & TV
Do it yourself (DIY)1.78×Home & Garden
Ozzy Osbourne4.68×Music & Radio
Lana Del Rey6.43×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Idles audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.68
TraditionCONSERVATISM1.57
ExtroversionTHRILL1.48
SustainabilityBALANCE1.4
Early Adopter MentalityPOWER1.33
MindfulnessBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Idles
CountryShare
Japan16.7%
United States15.1%
United Kingdom6.2%

See Idles audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Idles have in United States?

Idles has an estimated audience of 840,400 people in United States, concentrated in California and Texas.

What is the gender split and age of Idles fans?

53.4% of Idles fans are female, 46.6% are male, with an average age of 32.9 years.

Which brands do Idles fans like most?

Idles fans show strongest brand affinity for Beyblade (49.92×), Google Flights (7.17×), and George Ezra (61.78×) over the country average.

Where do Idles fans live in United States?

Idles fans in United States are most concentrated in California (reach 130,662), Texas (reach 81,954), and New York (reach 62,558). These three regions account for the largest share of the active audience.

What other brands do Idles fans also like?

Beyond Idles itself, the audience over-indexes on Google Flights (7.17×), George Ezra (61.78×), Houston Astros (7.3×), and James Blunt (32.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Idles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.