Idles Audience in United States
Idles has an estimated audience of 840,400 people in United States. 53.4% are female, 46.6% are male, average age 32.9. Top regions: California, Texas, New York. Top brand affinities: Hypatia, Product design, Guy Fieri, Dog breed, Combat sport.
The average Idles fan in United States is 32.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hypatia, Product design, Guy Fieri, with strongest over-indexing on Hypatia (49.92× the country average). Demographically, the Idles audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Idles fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 32.9 |
| Estimated audience size | 840,400 |
Audience persona
The typical Idles fan in United States is balanced, around 32.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hypatia.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 130,662 | 1.41× |
| Texas | 81,954 | 1.13× |
| New York | 62,558 | 1.33× |
| Florida | 57,838 | 1.02× |
| Illinois | 34,502 | 1.23× |
| Georgia | 28,793 | 1.11× |
| North Carolina | 28,430 | 1.12× |
| Pennsylvania | 28,013 | 0.99× |
| Washington | 25,348 | 1.5× |
| Virginia | 24,047 | 1.17× |
| Ohio | 22,353 | 0.86× |
| New Jersey | 21,441 | 1× |
| Massachusetts | 21,269 | 1.28× |
| Michigan | 19,582 | 0.89× |
| Tennessee | 18,415 | 1.09× |
| Colorado | 16,741 | 1.26× |
| Arizona | 16,712 | 0.97× |
| Maryland | 14,869 | 1.03× |
| Indiana | 14,257 | 0.93× |
| Oregon | 13,577 | 1.41× |
| Missouri | 12,701 | 0.94× |
| Minnesota | 11,892 | 0.99× |
| Louisiana | 11,855 | 1.09× |
| South Carolina | 11,545 | 0.91× |
| Wisconsin | 10,860 | 0.86× |
| Alabama | 10,704 | 0.91× |
| Kentucky | 9,416 | 0.89× |
| Oklahoma | 8,487 | 0.91× |
| Connecticut | 8,194 | 0.97× |
| Nevada | 8,151 | 1× |
| Utah | 8,068 | 1.07× |
| Mississippi | 6,519 | 0.94× |
| Iowa | 5,880 | 0.85× |
| Kansas | 5,663 | 0.86× |
| Arkansas | 5,585 | 0.81× |
| Nebraska | 3,724 | 0.88× |
| New Mexico | 3,509 | 0.83× |
| Hawaii | 3,273 | 0.91× |
| Idaho | 3,249 | 0.77× |
| West Virginia | 3,187 | 0.81× |
| Washington, District of Columbia | 3,127 | 1.24× |
| Maine | 3,047 | 1.01× |
| New Hampshire | 3,014 | 0.91× |
| Rhode Island | 2,910 | 1.09× |
| Delaware | 1,936 | 0.83× |
| Vermont | 1,785 | 1.21× |
| Montana | 1,773 | 0.76× |
| Alaska | 1,599 | 0.89× |
| North Dakota | 1,340 | 0.78× |
| South Dakota | 1,241 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hypatia | 49.92× | Politics & Society |
| Product design | 4.09× | Business & Career |
| Guy Fieri | 5.06× | Movies & TV |
| Dog breed | 1.54× | Pets & Animals |
| Combat sport | 1.98× | Sports |
| Bank account | 2.46× | Business & Career |
| Tezz | 6.75× | Movies & TV |
| KiwiCo | 6.48× | Kids & Family |
| Isometric exercise | 7.5× | Sports |
| UK garage | 4.62× | Music & Radio |
| Elsword | 13.35× | Games |
| Pro-Ject | 3.29× | Music & Radio |
| Grinch | 2.84× | Movies & TV |
| Cass County, Missouri | 6.67× | Travel & Leisure |
| Google Photos | 1.65× | Technology & Electronics |
| Yahoo Sports Fantasy | 4.67× | |
| Winemaking | 2.86× | Food & Beverages |
| Solitaire Journey | 20× | Games |
| Home staging | 3.24× | Home & Garden |
| JDSU | 1.81× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.68 |
| Tradition | CONSERVATISM | 1.57 |
| Extroversion | THRILL | 1.48 |
| Sustainability | BALANCE | 1.4 |
| Early Adopter Mentality | POWER | 1.33 |
| Mindfulness | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.7% |
| United States | 15.1% |
| United Kingdom | 6.2% |
See Idles audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
Frequently asked questions
How many fans does Idles have in United States?
Idles has an estimated audience of 840,400 people in United States, concentrated in California and Texas.
What is the gender split and age of Idles fans?
53.4% of Idles fans are female, 46.6% are male, with an average age of 32.9 years.
Which brands do Idles fans like most?
Idles fans show strongest brand affinity for Hypatia (49.92×), Product design (4.09×), and Guy Fieri (5.06×) over the country average.
Where do Idles fans live in United States?
Idles fans in United States are most concentrated in California (reach 130,662), Texas (reach 81,954), and New York (reach 62,558). These three regions account for the largest share of the active audience.
What other brands do Idles fans also like?
Beyond Idles itself, the audience over-indexes on Product design (4.09×), Guy Fieri (5.06×), Dog breed (1.54×), and Combat sport (1.98×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Idles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.