Rascasse Audience Intelligence

Idles Audience in United States

A data profile of the people who buy, follow and care about Idles in United States — modelled from more than twelve digital signal sources. Idles has an estimated audience of 849,600 people in United States.

#358among Band in United States#6045among Person in United States#3495in Music & Radio

The average Idles fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Flights, The Hives, George Ezra, with strongest over-indexing on Google Flights (8.43× the country average).

Demographically, the Idles audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Idles fan in United States is more female, around 35.1 years old, with strong Tradition tendencies and a notable affinity for Google Flights.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Idles profile in United States.

Audience size
850K
in United States
Gender
55.4%♀
44.6% male
Age
35.1
average years
Country rank
#26384
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Idles fans

55.4% are female, 44.6% are male, average age 35.1.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Idles audience in United States
MetricValue
Female55.4%
Male44.6%
Average age35.1
Estimated audience size849,600
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Idles audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3916%
40-4916%
50+15%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Idles audience comes from United States.

Worldwide audience distribution share by country for Idles
CountryShare
Japan16.2%
United States13.9%
China6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Idles audience in United States is strongest.

Fig. 05

Top regions by affinity

Idles fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.36×
02Washington~20K1.29×
03Illinois~40K1.24×
04Massachusetts~20K1.24×
05Oregon~10K1.23×
06New York~60K1.21×
07Georgia~30K1.14×
08Virginia~20K1.12×
09Colorado~20K1.12×
10Washington, District of Columbia~3K1.10×
11Vermont~2K1.09×
12Rhode Island~3K1.08×
13Texas~80K1.06×
14Maryland~20K1.05×
15Missouri~10K1.05×
16North Carolina~30K1.04×
17New Jersey~20K1.04×
18Pennsylvania~30K1.03×
19Louisiana~10K1.03×
20Utah~8K1.03×
21Hawaii~4K1.03×
22Oklahoma~10K1.02×
23Nevada~9K1.02×
24Connecticut~9K0.99×
25Tennessee~20K0.98×
26Maine~3K0.98×
27Arizona~20K0.97×
28Indiana~20K0.97×
29Alaska~2K0.97×
30Minnesota~10K0.96×
31Nebraska~4K0.96×
32New Hampshire~3K0.96×
33Ohio~30K0.95×
34Kentucky~10K0.95×
35Mississippi~7K0.95×
36Alabama~10K0.93×
37Kansas~6K0.93×
38Delaware~2K0.93×
39Florida~50K0.92×
40Arkansas~7K0.91×
41South Dakota~2K0.90×
42North Dakota~2K0.90×
43South Carolina~10K0.89×
44Iowa~6K0.89×
45Montana~2K0.89×
46Michigan~20K0.87×
47Wisconsin~10K0.87×
48New Mexico~4K0.87×
49Idaho~4K0.85×
50West Virginia~3K0.85×
Fig. 06

Affinity by region

Affinity by region — Idles, United States
0.85×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Idles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Idles audience
#·InterestCategoryAffinity×
01George EzraMusic & Radio75.30×
02The HivesMusic & Radio35.77×
03James BluntMusic & Radio31.70×
04The LumineersMusic & Radio29.62×
05Myles SmithMusic & Radio28.49×
06Imagine DragonsMusic & Radio16.19×
07Ryan AdamsMusic & Radio16.09×
08BeybladeLiterature13.87×
09Florence and the MachineMusic & Radio13.32×
10Romeo and JulietArts & Culture11.14×
11John DenverMusic & Radio10.93×
12SynthpopMusic & Radio10.73×
13Eva MendesMovies & TV10.01×
14Goo Goo DollsMusic & Radio8.82×
15Google FlightsTravel & Leisure8.43×
16International educationBusiness & Career7.69×
17Lily AllenMusic & Radio6.42×
18BritpopMusic & Radio4.55×
19Sabrina CarpenterMusic & Radio3.12×
20Harry PotterMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Idles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Idles audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.77×
PatriotismCONSERVATISM1.74×
MindfulnessBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Idles audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.67×
Quality AwarenessPREMIUM0.68×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Idles have in United States?

Idles has an estimated audience of 849,600 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Idles fans?

55.4% of Idles fans are female, 44.6% are male, with an average age of 35.1 years.

03

Which brands do Idles fans like most?

Idles fans show strongest brand affinity for Google Flights (8.43×), The Hives (35.77×), and George Ezra (75.3×) over the country average.

04

Where do Idles fans live in United States?

Idles fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Idles fans also like?

Beyond Idles itself, the audience over-indexes on The Hives (35.77×), George Ezra (75.3×), The Lumineers (29.62×), and Eva Mendes (10.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Idles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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