The Lumineers Audience in United States

The Lumineers logo

The Lumineers has an estimated audience of 798,900 people in United States. 54.4% are female, 45.6% are male, average age 39.4. Top regions: California, Texas, New York. Top brand affinities: Benson Boone, Gregory Alan Isakov, Rainbow Kitten Surprise, Greyhounds, Blossoms.

The average The Lumineers fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Benson Boone, Gregory Alan Isakov, Rainbow Kitten Surprise, with strongest over-indexing on Benson Boone (25.15× the country average). Demographically, the The Lumineers audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of The Lumineers fans

Demographic split for The Lumineers audience in United States
MetricValue
Female54.4%
Male45.6%
Average age39.4
Estimated audience size798,900

Audience persona

The typical The Lumineers fan in United States is balanced, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Benson Boone.

Top regions in United States

Top regions ranked by reach for The Lumineers in United States
RegionReachAffinity
California71,1100.81×
Texas47,1180.69×
New York45,4041.02×
Florida34,6960.64×
Pennsylvania31,7731.18×
Illinois28,4651.07×
Ohio25,3771.03×
Colorado24,6331.96×
Massachusetts23,3631.48×
Michigan22,2751.07×
North Carolina21,6490.9×
Washington18,6101.16×
New Jersey17,9160.88×
Georgia17,8670.73×
Indiana17,3471.19×
Virginia15,6560.8×
Tennessee14,9830.93×
Minnesota14,4291.26×
Missouri14,2071.1×
Wisconsin13,8881.16×
South Carolina12,5441.04×
Oregon11,1111.21×
Maryland10,5040.76×
Kentucky9,4370.94×
Connecticut9,1371.14×
Arizona8,9740.55×
Utah8,7401.22×
Kansas7,0601.12×
Iowa6,8861.05×
Oklahoma6,7000.76×
Idaho6,6361.66×
Louisiana6,0560.59×
Alabama5,4080.48×
Maine5,0321.76×
Arkansas4,9230.75×
Nevada4,6210.6×
New Hampshire4,5391.44×
Nebraska3,6300.91×
Rhode Island3,2611.28×
Mississippi3,0710.47×
West Virginia3,0690.82×
Washington, District of Columbia2,8141.17×
New Mexico2,6160.65×
Montana2,4041.08×
Vermont2,2081.57×
South Dakota1,8170.98×
Hawaii1,6980.49×
North Dakota1,5940.97×
Delaware1,5620.71×
Wyoming1,3421.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Lumineers audience
BrandAffinityCategory
Benson Boone25.15×Music & Radio
Gregory Alan Isakov101.32×Music & Radio
Rainbow Kitten Surprise61.34×Music & Radio
Greyhounds15.44×Music & Radio
Blossoms38.72×Music & Radio
Caamp65.33×Music & Radio
Deer Tick (band)45.3×Music & Radio
Alex Warren19.31×Music & Radio
Google Flights7.84×Travel & Leisure
Bahamas18.51×Music & Radio
The Crane Wives90.7×Music & Radio
Vistas37.47×Music & Radio
Mt. Joy40.83×Music & Radio
Tapir!24.97×Music & Radio
Grizzly Bear (band)23.33×Music & Radio
Ocie Elliott99.31×Music & Radio
Hozier (musician)21.82×Music & Radio
Joseph31.58×Politics & Society
Mumford & Sons22.58×Music & Radio
Sharks10.04×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Lumineers audience
TraitClusterScore
SustainabilityBALANCE1.92
Design AffinityPREMIUM1.46
TraditionCONSERVATISM1.33
Sports ActivityPOWER1.32
Community OrientationOPEN1.28
MindfulnessBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for The Lumineers
CountryShare
United States45.8%
United Kingdom7.4%
Canada5.3%

See The Lumineers audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does The Lumineers have in United States?

The Lumineers has an estimated audience of 798,900 people in United States, concentrated in California and Texas.

What is the gender split and age of The Lumineers fans?

54.4% of The Lumineers fans are female, 45.6% are male, with an average age of 39.4 years.

Which brands do The Lumineers fans like most?

The Lumineers fans show strongest brand affinity for Benson Boone (25.15×), Gregory Alan Isakov (101.32×), and Rainbow Kitten Surprise (61.34×) over the country average.

Where do The Lumineers fans live in United States?

The Lumineers fans in United States are most concentrated in California (reach 71,110), Texas (reach 47,118), and New York (reach 45,404). These three regions account for the largest share of the active audience.

What other brands do The Lumineers fans also like?

Beyond The Lumineers itself, the audience over-indexes on Gregory Alan Isakov (101.32×), Rainbow Kitten Surprise (61.34×), Greyhounds (15.44×), and Blossoms (38.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Lumineers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.