Britpop Audience in United States

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Britpop has an estimated audience of 9,345,629 people in United States. 57.0% are female, 43.0% are male, average age 34.7. Top regions: California, New York, Texas. Top brand affinities: Casey, Superman, Rhianna (singer), Livemusic, Afrobeat.

The average Britpop fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Casey, Superman, Rhianna (singer), with strongest over-indexing on Casey (5.08× the country average). Demographically, the Britpop audience skews more female with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Britpop fans

Demographic split for Britpop audience in United States
MetricValue
Female57.0%
Male43.0%
Average age34.7
Estimated audience size9,345,629

Audience persona

The typical Britpop fan in United States is more female, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Casey.

Top regions in United States

Top regions ranked by reach for Britpop in United States
RegionReachAffinity
California1,486,8561.45×
New York834,8451.6×
Texas654,7250.81×
Florida431,4340.68×
Illinois331,2391.06×
Pennsylvania297,7590.95×
Massachusetts278,8771.51×
Georgia256,6630.89×
New Jersey244,2001.03×
Virginia232,7281.02×
Michigan227,5060.93×
Ohio223,6740.78×
Washington220,2791.18×
Tennessee219,8261.17×
North Carolina209,9380.75×
Maryland158,7830.99×
Arizona141,4210.74×
Oregon141,3901.32×
Indiana136,5170.8×
Missouri132,2120.88×
Wisconsin122,7770.87×
Colorado118,1210.8×
Minnesota111,8470.84×
Connecticut100,7231.07×
Kentucky85,3480.73×
South Carolina78,1400.56×
Nevada75,0190.83×
Alabama71,2180.55×
Louisiana70,3880.58×
Oklahoma62,7990.61×
Utah62,4650.75×
Maine58,7461.75×
Washington, District of Columbia54,0881.93×
Iowa47,3420.61×
Kansas44,6180.61×
Arkansas42,8090.56×
Mississippi41,3040.54×
West Virginia36,9400.85×
New Hampshire35,1200.95×
Idaho34,1120.73×
Alaska34,0271.7×
Rhode Island33,9121.14×
Nebraska32,0970.68×
South Dakota31,9401.48×
New Mexico31,9290.68×
Hawaii30,0800.75×
Montana29,6631.14×
Vermont28,9071.76×
North Dakota28,5081.48×
Wyoming27,5841.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Britpop audience
BrandAffinityCategory
Casey5.08×Music & Radio
Superman2.44×Movies & TV
Rhianna (singer)8.37×Music & Radio
Livemusic4.75×Music & Radio
Afrobeat5.71×Music & Radio
Godzilla4.38×Movies & TV
Euphoria2.22×Movies & TV
Stranger Things4.09×Movies & TV
TikTok2.34×Internet & Social Media
Athlete6.37×Music & Radio
Food and drink1.7×Food & Beverages
Alternative dance9.38×Music & Radio
Culture2.04×Literature
Music of Nigeria8.89×Music & Radio
Government6.14×Politics & Society
Online shopping1.75×Shopping
Beauty1.75×Beauty & Wellness
Emo (music)7.3×Music & Radio
Fitness and wellness1.57×Sports
United States1.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Britpop audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.98
ExtroversionTHRILL1.75
TraditionCONSERVATISM1.58
SustainabilityBALANCE1.52
Early Adopter MentalityPOWER1.43
MindfulnessBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Britpop
CountryShare
United States26.2%
United Kingdom11.8%
China6.6%

See Britpop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Britpop have in United States?

Britpop has an estimated audience of 9,345,629 people in United States, concentrated in California and New York.

What is the gender split and age of Britpop fans?

57.0% of Britpop fans are female, 43.0% are male, with an average age of 34.7 years.

Which brands do Britpop fans like most?

Britpop fans show strongest brand affinity for Casey (5.08×), Superman (2.44×), and Rhianna (singer) (8.37×) over the country average.

Where do Britpop fans live in United States?

Britpop fans in United States are most concentrated in California (reach 1,486,856), New York (reach 834,845), and Texas (reach 654,725). These three regions account for the largest share of the active audience.

What other brands do Britpop fans also like?

Beyond Britpop itself, the audience over-indexes on Superman (2.44×), Rhianna (singer) (8.37×), Livemusic (4.75×), and Afrobeat (5.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Britpop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.