Rascasse Audience Intelligence

Britpop Audience in United States

A data profile of the people who buy, follow and care about Britpop in United States — modelled from more than twelve digital signal sources. Britpop has an estimated audience of 9,345,629 people in United States.

#98among Musical genre in United States#2420among Topic in United States#275in Music & Radio

The average Britpop fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Casey, Livemusic, Rhianna (singer), with strongest over-indexing on Casey (5.08× the country average).

Demographically, the Britpop audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Britpop fan in United States is more female, around 34.7 years old, with strong Mindfulness tendencies and a notable affinity for Casey.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Britpop profile in United States.

Audience size
9.3M
in United States
Gender
57.0%♀
43.0% male
Age
34.7
average years
Country rank
#3834
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Britpop fans

57.0% are female, 43.0% are male, average age 34.7.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Britpop audience in United States
MetricValue
Female57.0%
Male43.0%
Average age34.7
Estimated audience size9,345,629
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Britpop audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3914%
40-4914%
50+16%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Britpop audience comes from United States.

Worldwide audience distribution share by country for Britpop
CountryShare
United States26.2%
United Kingdom11.8%
China6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Britpop audience in United States is strongest.

Fig. 05

Top regions by affinity

Britpop fans by region: top regions in United States
#RegionReachAffinity×
01New York~800K1.46×
02Massachusetts~300K1.41×
03California~1.5M1.39×
04Washington, District of Columbia~40K1.35×
05Maine~40K1.16×
06Vermont~20K1.15×
07Alaska~20K1.13×
08Washington~200K1.12×
09Oregon~100K1.12×
10North Dakota~20K1.11×
11South Dakota~20K1.09×
12Illinois~300K1.07×
13New Jersey~300K1.07×
14Rhode Island~30K1.04×
15Connecticut~100K1.03×
16New Hampshire~40K1.03×
17Montana~30K1.03×
18Pennsylvania~300K1.01×
19Delaware~30K1.00×
20Virginia~200K0.99×
21Tennessee~200K0.99×
22Maryland~200K0.97×
23West Virginia~40K0.97×
24Hawaii~40K0.97×
25Michigan~200K0.96×
26Minnesota~100K0.94×
27Utah~80K0.94×
28Idaho~40K0.94×
29Nebraska~40K0.94×
30Missouri~100K0.93×
31New Mexico~40K0.93×
32Wisconsin~100K0.92×
33Kentucky~100K0.92×
34Nevada~80K0.91×
35Mississippi~70K0.91×
36Arkansas~70K0.91×
37Kansas~70K0.91×
38Georgia~300K0.90×
39North Carolina~300K0.90×
40Indiana~200K0.90×
41Oklahoma~90K0.90×
42Iowa~70K0.90×
43Colorado~100K0.89×
44Louisiana~100K0.88×
45Texas~700K0.86×
46Ohio~200K0.86×
47Arizona~200K0.86×
48South Carolina~100K0.86×
49Alabama~100K0.85×
50Florida~500K0.77×
Fig. 06

Affinity by region

Affinity by region — Britpop, United States
0.77×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Britpop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Britpop audience
#·InterestCategoryAffinity×
01Melanie Martinez (singer)Music & Radio12.20×
02Alternative danceMusic & Radio9.38×
03Music of NigeriaMusic & Radio8.89×
04Rhianna (singer)Music & Radio8.37×
05Emo (music)Music & Radio7.30×
06AthleteMusic & Radio6.37×
07GovernmentPolitics & Society6.14×
08AfrobeatMusic & Radio5.71×
09CaseyMusic & Radio5.08×
10LivemusicMusic & Radio4.75×
11GodzillaMovies & TV4.38×
12Stranger ThingsMovies & TV4.09×
13SupermanMovies & TV2.44×
14TikTokInternet & Social Media2.34×
15CultureLiterature2.04×
16Online shoppingShopping1.75×
17BeautyBeauty & Wellness1.75×
18Food and drinkFood & Beverages1.70×
19Fitness and wellnessSports1.57×
20FIFA World Cup 2026Sports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Britpop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Britpop audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.82×
TraditionCONSERVATISM1.76×
Early Adopter MentalityPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Britpop audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.90×
Need for SecurityCONSERVATISM0.95×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Britpop have in United States?

Britpop has an estimated audience of 9,345,629 people in United States, concentrated in California and New York.

02

What is the gender split and age of Britpop fans?

57.0% of Britpop fans are female, 43.0% are male, with an average age of 34.7 years.

03

Which brands do Britpop fans like most?

Britpop fans show strongest brand affinity for Casey (5.08×), Livemusic (4.75×), and Rhianna (singer) (8.37×) over the country average.

04

Where do Britpop fans live in United States?

Britpop fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~800K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Britpop fans also like?

Beyond Britpop itself, the audience over-indexes on Livemusic (4.75×), Rhianna (singer) (8.37×), Afrobeat (5.71×), and Superman (2.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Britpop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Britpop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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