Britpop Audience in Germany
Britpop has an estimated audience of 1,099,250 people in Germany. 58.6% are female, 41.4% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Euphoria, TikTok, Livemusic, Stranger Things, Outdoor Photographer.
The average Britpop fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Euphoria, TikTok, Livemusic, with strongest over-indexing on Euphoria (3.64× the country average). Demographically, the Britpop audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Britpop fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 33.3 |
| Estimated audience size | 1,099,250 |
Audience persona
The typical Britpop fan in Germany is more female, around 33.3 years old, with strong Sustainability tendencies and a notable affinity for Euphoria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 201,179 | 0.84× |
| Bayern | 143,010 | 0.81× |
| Berlin | 130,454 | 2.65× |
| Baden-Württemberg | 94,929 | 0.63× |
| Niedersachsen | 77,485 | 0.73× |
| Hessen | 68,884 | 0.82× |
| Brandenburg | 63,636 | 1.87× |
| Sachsen | 60,922 | 1.13× |
| Rheinland-Pfalz | 33,434 | 0.61× |
| Schleswig-Holstein | 28,635 | 0.73× |
| Hamburg | 28,375 | 1.14× |
| Sachsen-Anhalt | 21,790 | 0.77× |
| Thüringen | 17,780 | 0.63× |
| Mecklenburg-Vorpommern | 16,633 | 0.79× |
| Bremen | 10,935 | 1.16× |
| Saarland | 9,346 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euphoria | 3.64× | Movies & TV |
| TikTok | 2.92× | Internet & Social Media |
| Livemusic | 5.09× | Music & Radio |
| Stranger Things | 4.74× | Movies & TV |
| Outdoor Photographer | 5.67× | Arts & Culture |
| Summer vacation | 6.07× | Travel & Leisure |
| Superman | 3.96× | Movies & TV |
| Harry Potter | 2.26× | Movies & TV |
| Reading | 2.09× | Literature |
| Travel Adventures | 4.03× | Travel & Leisure |
| Home construction | 3.77× | Home & Garden |
| Landscape photography | 4.28× | Technology & Electronics |
| Pride | 6.1× | Politics & Society |
| Guitar | 4.57× | Music & Radio |
| Fashion show | 4.79× | Fashion & Accessoires |
| Handmade Crafts | 5.39× | Kids & Family |
| Indie rock | 4.67× | Music & Radio |
| Wildlife photography | 4.39× | Technology & Electronics |
| Winter sport | 3.69× | Sports |
| Street photography | 4.29× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.49 |
| Tradition | CONSERVATISM | 1.39 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Pet Ownership | JOY | 1.33 |
| Mindfulness | BALANCE | 1.32 |
| Early Adopter Mentality | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| United Kingdom | 11.8% |
| China | 6.6% |
See Britpop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Britpop have in Germany?
Britpop has an estimated audience of 1,099,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Britpop fans?
58.6% of Britpop fans are female, 41.4% are male, with an average age of 33.3 years.
Which brands do Britpop fans like most?
Britpop fans show strongest brand affinity for Euphoria (3.64×), TikTok (2.92×), and Livemusic (5.09×) over the country average.
Where do Britpop fans live in Germany?
Britpop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 201,179), Bayern (reach 143,010), and Berlin (reach 130,454). These three regions account for the largest share of the active audience.
What other brands do Britpop fans also like?
Beyond Britpop itself, the audience over-indexes on TikTok (2.92×), Livemusic (5.09×), Stranger Things (4.74×), and Outdoor Photographer (5.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Britpop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.