Rascasse Audience Intelligence

Britpop Audience in Germany

A data profile of the people who buy, follow and care about Britpop in Germany — modelled from more than twelve digital signal sources. Britpop has an estimated audience of 1,099,250 people in Germany.

#121among Musical genre in Germany#2949among Topic in Germany#588in Music & Radio

The average Britpop fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include dB’s, Livemusic, TikTok, with strongest over-indexing on dB’s (2.05× the country average).

Demographically, the Britpop audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Britpop fan in Germany is more female, around 33.3 years old, with strong Individualism tendencies and a notable affinity for dB’s.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Britpop profile in Germany.

Audience size
1.1M
in Germany
Gender
58.6%♀
41.4% male
Age
33.3
average years
Country rank
#5996
Topic in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Britpop fans

58.6% are female, 41.4% are male, average age 33.3.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Britpop audience in Germany
MetricValue
Female58.6%
Male41.4%
Average age33.3
Estimated audience size1,099,250
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Britpop audience in Germany
Age bracketShare%
16-1939%
20-2918%
30-3914%
40-4916%
50+12%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Britpop audience comes from Germany.

Worldwide audience distribution share by country for Britpop
CountryShare
United States26.2%
United Kingdom11.8%
China6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Britpop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Britpop fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.08×
02Brandenburg~50K1.44×
03Sachsen~60K1.12×
04Hamburg~30K1.05×
05Bremen~10K1.04×
06Sachsen-Anhalt~30K0.95×
07Thüringen~30K0.95×
08Bayern~200K0.94×
09Hessen~80K0.94×
10Saarland~10K0.94×
11Nordrhein-Westfalen~200K0.92×
12Mecklenburg-Vorpommern~20K0.92×
13Schleswig-Holstein~40K0.89×
14Rheinland-Pfalz~50K0.86×
15Niedersachsen~90K0.85×
16Baden-Württemberg~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Britpop, Germany
0.80×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Britpop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Britpop audience
#·InterestCategoryAffinity×
01PridePolitics & Society6.10×
02Summer vacationTravel & Leisure6.07×
03Outdoor PhotographerArts & Culture5.67×
04Handmade CraftsKids & Family5.39×
05LivemusicMusic & Radio5.09×
06Fashion showFashion & Accessoires4.79×
07Stranger ThingsMovies & TV4.74×
08Indie rockMusic & Radio4.67×
09GuitarMusic & Radio4.57×
10Wildlife photographyTechnology & Electronics4.39×
11Landscape photographyTechnology & Electronics4.28×
12Travel AdventuresTravel & Leisure4.03×
13SupermanMovies & TV3.96×
14Home constructionHome & Garden3.77×
15Winter sportSports3.69×
16TikTokInternet & Social Media2.92×
17Harry PotterMovies & TV2.26×
18UkrainiansMusic & Radio2.18×
19ReadingLiterature2.09×
20dB’sMusic & Radio2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Britpop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Britpop audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.77×
MindfulnessBALANCE2.19×
Risk AppetiteTHRILL2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Britpop audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Need for SecurityCONSERVATISM0.82×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Britpop have in Germany?

Britpop has an estimated audience of 1,099,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Britpop fans?

58.6% of Britpop fans are female, 41.4% are male, with an average age of 33.3 years.

03

Which brands do Britpop fans like most?

Britpop fans show strongest brand affinity for dB’s (2.05×), Livemusic (5.09×), and TikTok (2.92×) over the country average.

04

Where do Britpop fans live in Germany?

Britpop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Britpop fans also like?

Beyond Britpop itself, the audience over-indexes on Livemusic (5.09×), TikTok (2.92×), Stranger Things (4.74×), and Outdoor Photographer (5.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Britpop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Britpop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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