Pride Audience in Germany
Pride has an estimated audience of 3,474,646 people in Germany. 53.2% are female, 46.8% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Harry Potter, Euphoria, Arts and music, Spiegel Online, Twitch.
The average Pride fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Harry Potter, Euphoria, Arts and music, with strongest over-indexing on Harry Potter (2.24× the country average). Demographically, the Pride audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Pride fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 41.5 |
| Estimated audience size | 3,474,646 |
Audience persona
The typical Pride fan in Germany is balanced, around 41.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 771,679 | 1.02× |
| Bayern | 560,830 | 1× |
| Niedersachsen | 480,332 | 1.42× |
| Baden-Württemberg | 445,371 | 0.94× |
| Hessen | 283,570 | 1.07× |
| Berlin | 202,694 | 1.3× |
| Sachsen | 162,366 | 0.95× |
| Rheinland-Pfalz | 155,325 | 0.89× |
| Schleswig-Holstein | 121,028 | 0.97× |
| Brandenburg | 97,048 | 0.9× |
| Hamburg | 96,827 | 1.23× |
| Thüringen | 75,414 | 0.85× |
| Sachsen-Anhalt | 69,037 | 0.77× |
| Mecklenburg-Vorpommern | 50,459 | 0.76× |
| Bremen | 34,097 | 1.15× |
| Saarland | 32,729 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.24× | Movies & TV |
| Euphoria | 2.52× | Movies & TV |
| Arts and music | 1.66× | Arts & Culture |
| Spiegel Online | 1.99× | News |
| Twitch | 2.37× | Games |
| Spotify | 1.62× | Internet & Social Media |
| Sex and the City | 2.46× | Movies & TV |
| Millie Bobby Brown | 2.97× | Movies & TV |
| Podcast | 1.79× | Music & Radio |
| Gala | 1.52× | News |
| Game of Thrones | 1.86× | Movies & TV |
| Deichmann | 1.62× | Shopping |
| Die Welt | 2.31× | News |
| Der Tagesspiegel | 2.14× | News |
| The Gilded Age | 2.97× | Movies & TV |
| Stranger Things | 1.8× | Movies & TV |
| Telegram | 2.36× | Internet & Social Media |
| Extreme metal | 2× | Music & Radio |
| Primark | 1.63× | Shopping |
| Anime convention | 2.47× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.22 |
| Sustainability | BALANCE | 1.82 |
| Travelling | THRILL | 1.59 |
| Urban Lifestyle | OPEN | 1.55 |
| Sports Activity | POWER | 1.5 |
| Social Media Usage | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| Brazil | 10.5% |
| United Kingdom | 6.2% |
See Pride audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pride have in Germany?
Pride has an estimated audience of 3,474,646 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pride fans?
53.2% of Pride fans are female, 46.8% are male, with an average age of 41.5 years.
Which brands do Pride fans like most?
Pride fans show strongest brand affinity for Harry Potter (2.24×), Euphoria (2.52×), and Arts and music (1.66×) over the country average.
Where do Pride fans live in Germany?
Pride fans in Germany are most concentrated in Nordrhein-Westfalen (reach 771,679), Bayern (reach 560,830), and Niedersachsen (reach 480,332). These three regions account for the largest share of the active audience.
What other brands do Pride fans also like?
Beyond Pride itself, the audience over-indexes on Euphoria (2.52×), Arts and music (1.66×), Spiegel Online (1.99×), and Twitch (2.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.