Rascasse Audience Intelligence

Pride Audience in Germany

A data profile of the people who buy, follow and care about Pride in Germany — modelled from more than twelve digital signal sources. Pride has an estimated audience of 3,474,646 people in Germany.

#1085among Topic in Germany#54in Politics & Society

The average Pride fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Arts and music, Twitch, with strongest over-indexing on Harry Potter (2.24× the country average).

Demographically, the Pride audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pride fan in Germany is balanced, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pride profile in Germany.

Audience size
3.5M
in Germany
Gender
53.2%♀
46.8% male
Age
41.5
average years
Country rank
#1761
Topic in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pride fans

53.2% are female, 46.8% are male, average age 41.5.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Pride audience in Germany
MetricValue
Female53.2%
Male46.8%
Average age41.5
Estimated audience size3,474,646
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Pride audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Pride audience comes from Germany.

Worldwide audience distribution share by country for Pride
CountryShare
United States31.5%
Brazil10.5%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pride audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pride fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~400K1.31×
02Hamburg~100K1.21×
03Berlin~200K1.20×
04Bremen~30K1.11×
05Hessen~300K1.05×
06Nordrhein-Westfalen~800K1.02×
07Schleswig-Holstein~100K1.00×
08Bayern~600K0.99×
09Sachsen~200K0.95×
10Brandenburg~100K0.94×
11Baden-Württemberg~400K0.93×
12Rheinland-Pfalz~200K0.93×
13Thüringen~80K0.91×
14Mecklenburg-Vorpommern~60K0.87×
15Saarland~40K0.85×
16Sachsen-Anhalt~70K0.83×
Fig. 06

Affinity by region

Affinity by region — Pride, Germany
0.83×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pride audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pride audience
#·InterestCategoryAffinity×
01Millie Bobby BrownMovies & TV2.97×
02Anime conventionLiterature2.47×
03Sex and the CityMovies & TV2.46×
04TwitchGames2.37×
05TelegramInternet & Social Media2.36×
06YouTube MusicInternet & Social Media2.34×
07Die WeltNews2.31×
08Harry PotterMovies & TV2.24×
09Der TagesspiegelNews2.14×
10Extreme metalMusic & Radio2.00×
11Spiegel OnlineNews1.99×
12Michael JacksonMusic & Radio1.90×
13Game of ThronesMovies & TV1.86×
14Stranger ThingsMovies & TV1.80×
15PodcastMusic & Radio1.79×
16Arts and musicArts & Culture1.66×
17FRITZ!BoxTechnology & Electronics1.64×
18PrimarkShopping1.63×
19SpotifyInternet & Social Media1.62×
20DeichmannShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pride audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pride audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.27×
SpiritualityBALANCE1.21×
Early Adopter MentalityPOWER1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pride audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
DIY MentalityTHRILL0.62×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pride have in Germany?

Pride has an estimated audience of 3,474,646 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pride fans?

53.2% of Pride fans are female, 46.8% are male, with an average age of 41.5 years.

03

Which brands do Pride fans like most?

Pride fans show strongest brand affinity for Harry Potter (2.24×), Arts and music (1.66×), and Twitch (2.37×) over the country average.

04

Where do Pride fans live in Germany?

Pride fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Pride fans also like?

Beyond Pride itself, the audience over-indexes on Arts and music (1.66×), Twitch (2.37×), Spotify (1.62×), and Millie Bobby Brown (2.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Pride audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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