Rascasse Audience Intelligence

Podcast Audience in Germany

A data profile of the people who buy, follow and care about Podcast in Germany — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 11,736,475 people in Germany.

#135among Topic in Germany#14in Music & Radio

The average Podcast fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Thomas Gottschalk, Tagesschau, Günther Jauch, with strongest over-indexing on Thomas Gottschalk (2.89× the country average).

Demographically, the Podcast audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Podcast fan in Germany is balanced, around 41.7 years old, with strong Spirituality tendencies and a notable affinity for Thomas Gottschalk.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Podcast profile in Germany.

Audience size
11.7M
in Germany
Gender
52.0%♀
48.0% male
Age
41.7
average years
Country rank
#227
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Podcast fans

52.0% are female, 48.0% are male, average age 41.7.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Podcast audience in Germany
MetricValue
Female52.0%
Male48.0%
Average age41.7
Estimated audience size11,736,475
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Podcast audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Podcast audience comes from Germany.

Worldwide audience distribution share by country for Podcast
CountryShare
United States32.6%
United Kingdom6.1%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Podcast audience in Germany is strongest.

Fig. 05

Top regions by affinity

Podcast fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~2M1.11×
02Schleswig-Holstein~500K1.11×
03Brandenburg~400K1.08×
04Niedersachsen~1M1.07×
05Nordrhein-Westfalen~2.5M1.04×
06Sachsen~600K1.03×
07Baden-Württemberg~1.5M1.01×
08Mecklenburg-Vorpommern~200K1.01×
09Berlin~500K0.99×
10Rheinland-Pfalz~600K0.98×
11Thüringen~300K0.98×
12Hamburg~300K0.98×
13Hessen~900K0.95×
14Bremen~90K0.94×
15Sachsen-Anhalt~300K0.89×
16Saarland~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Podcast, Germany
0.85×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Podcast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Podcast audience
#·InterestCategoryAffinity×
01Smosh Reads Reddit StoriesMusic & Radio4.70×
02Mord auf ExMovies & TV3.24×
03Thomas GottschalkMovies & TV2.89×
04Günther JauchMovies & TV2.86×
05AudibleLiterature2.47×
06Geschichten aus der GeschichteMusic & Radio2.36×
07Hotel MatzeMusic & Radio2.32×
08Iris BerbenMovies & TV2.09×
09Mario AdorfMovies & TV2.07×
10DamascusTravel & Leisure2.06×
11Digital audioTechnology & Electronics1.96×
12Julia KlöcknerPolitics & Society1.92×
13AudiobookLiterature1.88×
14Junge FreiheitNews1.84×
15Markus LanzMovies & TV1.83×
16SyriaTravel & Leisure1.69×
17Der TagesspiegelNews1.68×
18TagesschauMovies & TV1.66×
19Roland KaiserMusic & Radio1.59×
20TherapyHealth1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Podcast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Podcast audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.15×
Career OrientationPOWER1.14×
Community OrientationOPEN1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Podcast audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
ExtroversionTHRILL0.85×
Price SensitivityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Podcast have in Germany?

Podcast has an estimated audience of 11,736,475 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Podcast fans?

52.0% of Podcast fans are female, 48.0% are male, with an average age of 41.7 years.

03

Which brands do Podcast fans like most?

Podcast fans show strongest brand affinity for Thomas Gottschalk (2.89×), Tagesschau (1.66×), and Günther Jauch (2.86×) over the country average.

04

Where do Podcast fans live in Germany?

Podcast fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Podcast fans also like?

Beyond Podcast itself, the audience over-indexes on Tagesschau (1.66×), Günther Jauch (2.86×), Mord auf Ex (3.24×), and Therapy (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Podcast audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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