Podcast Audience in Germany
Podcast has an estimated audience of 11,736,475 people in Germany. 52.0% are female, 48.0% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Thomas Gottschalk, Mord auf Ex, Therapy, Markus Lanz.
The average Podcast fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Thomas Gottschalk, Mord auf Ex, with strongest over-indexing on Tagesschau (1.66× the country average). Demographically, the Podcast audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Podcast fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 41.7 |
| Estimated audience size | 11,736,475 |
Audience persona
The typical Podcast fan in Germany is balanced, around 41.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,749,159 | 1.07× |
| Bayern | 2,161,372 | 1.15× |
| Baden-Württemberg | 1,647,046 | 1.03× |
| Niedersachsen | 1,232,122 | 1.08× |
| Hessen | 858,191 | 0.96× |
| Sachsen | 598,619 | 1.04× |
| Rheinland-Pfalz | 575,722 | 0.98× |
| Berlin | 543,818 | 1.04× |
| Schleswig-Holstein | 464,309 | 1.1× |
| Brandenburg | 396,574 | 1.09× |
| Thüringen | 286,215 | 0.96× |
| Sachsen-Anhalt | 264,220 | 0.87× |
| Hamburg | 263,959 | 1× |
| Mecklenburg-Vorpommern | 213,052 | 0.95× |
| Saarland | 115,234 | 0.8× |
| Bremen | 91,071 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.66× | Movies & TV |
| Thomas Gottschalk | 2.89× | Movies & TV |
| Mord auf Ex | 3.24× | Movies & TV |
| Therapy | 1.53× | Health |
| Markus Lanz | 1.83× | Movies & TV |
| Iris Berben | 2.09× | Movies & TV |
| Der Tagesspiegel | 1.68× | News |
| Audible | 2.47× | Literature |
| Roland Kaiser | 1.59× | Music & Radio |
| Audiobook | 1.88× | Literature |
| Hotel Matze | 2.32× | Music & Radio |
| Digital audio | 1.96× | Technology & Electronics |
| Syria | 1.69× | Travel & Leisure |
| Geschichten aus der Geschichte | 2.36× | Music & Radio |
| Damascus | 2.06× | Travel & Leisure |
| Olaf Scholz | 2.21× | Politics & Society |
| Audible.com | 1.82× | Literature |
| WDR 2 Kabarett | 2.09× | Music & Radio |
| Tichys Einblick | 1.69× | Politics & Society |
| Aleppo | 2.2× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.42 |
| Indulgence | JOY | 1.25 |
| Sports Activity | POWER | 1.21 |
| Pet Ownership | JOY | 1.15 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
See Podcast audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Podcast have in Germany?
Podcast has an estimated audience of 11,736,475 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Podcast fans?
52.0% of Podcast fans are female, 48.0% are male, with an average age of 41.7 years.
Which brands do Podcast fans like most?
Podcast fans show strongest brand affinity for Tagesschau (1.66×), Thomas Gottschalk (2.89×), and Mord auf Ex (3.24×) over the country average.
Where do Podcast fans live in Germany?
Podcast fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,749,159), Bayern (reach 2,161,372), and Baden-Württemberg (reach 1,647,046). These three regions account for the largest share of the active audience.
What other brands do Podcast fans also like?
Beyond Podcast itself, the audience over-indexes on Thomas Gottschalk (2.89×), Mord auf Ex (3.24×), Therapy (1.53×), and Markus Lanz (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.