Podcast Audience in United Kingdom
Podcast has an estimated audience of 12,997,708 people in United Kingdom. 51.1% are female, 48.9% are male, average age 43.9. Top regions: England, South East, Greater London. Top brand affinities: Argo (2012 film), Halford, Euphoria, Rock music, Superman.
The average Podcast fan in United Kingdom is 43.9 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Greater London. Top brand affinities include Argo (2012 film), Halford, Euphoria, with strongest over-indexing on Argo (2012 film) (1.61× the country average). Demographically, the Podcast audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Podcast fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 43.9 |
| Estimated audience size | 12,997,708 |
Audience persona
The typical Podcast fan in United Kingdom is balanced, around 43.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Argo (2012 film).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,748,281 | 0.98× |
| South East | 1,902,927 | 1.09× |
| Greater London | 1,788,431 | 1.06× |
| North West | 1,720,894 | 1.24× |
| East of England | 1,324,767 | 1.12× |
| South West | 1,321,214 | 1.24× |
| Scotland | 1,174,591 | 1× |
| East Midlands | 943,740 | 1.03× |
| Wales | 773,147 | 1.04× |
| Yorkshire and the Humber | 752,896 | 0.72× |
| North East | 427,874 | 0.85× |
| Northern Ireland | 389,351 | 0.97× |
| West Midlands | 370,300 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Argo (2012 film) | 1.61× | Movies & TV |
| Halford | 1.55× | Music & Radio |
| Euphoria | 1.72× | Movies & TV |
| Rock music | 1.58× | Music & Radio |
| Superman | 1.57× | Movies & TV |
| Google Docs | 1.88× | Internet & Social Media |
| Broadway theatre | 2.02× | Travel & Leisure |
| Digital audio | 2.35× | Technology & Electronics |
| Dune | 1.86× | Movies & TV |
| Google Drive | 1.6× | Technology & Electronics |
| Stranger Things | 1.77× | Movies & TV |
| Sporting Life (British newspaper) | 1.71× | Sports |
| Activism | 1.74× | Politics & Society |
| Livemusic | 1.73× | Music & Radio |
| U.K. | 2.02× | Music & Radio |
| Ricky Hatton | 1.67× | Sports |
| Beetlejuice | 1.59× | Movies & TV |
| Millie Bobby Brown | 2.03× | Movies & TV |
| Ruby Wax | 2.1× | Movies & TV |
| Shelter Dogs | 2.06× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.5 |
| Sustainability | BALANCE | 1.29 |
| Community Orientation | OPEN | 1.21 |
| Indulgence | JOY | 1.16 |
| Social Media Usage | JOY | 1.16 |
| LGBTQ+ Identity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
See Podcast audiences in other countries
More Music & Radio audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Podcast have in United Kingdom?
Podcast has an estimated audience of 12,997,708 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Podcast fans?
51.1% of Podcast fans are female, 48.9% are male, with an average age of 43.9 years.
Which brands do Podcast fans like most?
Podcast fans show strongest brand affinity for Argo (2012 film) (1.61×), Halford (1.55×), and Euphoria (1.72×) over the country average.
Where do Podcast fans live in United Kingdom?
Podcast fans in United Kingdom are most concentrated in England (reach 9,748,281), South East (reach 1,902,927), and Greater London (reach 1,788,431). These three regions account for the largest share of the active audience.
What other brands do Podcast fans also like?
Beyond Podcast itself, the audience over-indexes on Halford (1.55×), Euphoria (1.72×), Rock music (1.58×), and Superman (1.57×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.