A data profile of the people who buy, follow and care about Podcast in United Kingdom — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 12,997,708 people in United Kingdom.
The average Podcast fan in United Kingdom is 43.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Halford, Rock music, Superman, with strongest over-indexing on Halford (1.55× the country average).
Demographically, the Podcast audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Podcast fan in United Kingdom is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Halford.
The key figures that characterise the Podcast profile in United Kingdom.
51.1% are female, 48.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 43.9 |
| Estimated audience size | 12,997,708 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Podcast audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
Where the Podcast audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1.5M | 1.23× | |
| 02 | South West | ~1.5M | 1.23× | |
| 03 | East of England | ~1.5M | 1.11× | |
| 04 | South East | ~2M | 1.09× | |
| 05 | Greater London | ~2M | 1.06× | |
| 06 | Wales | ~800K | 1.04× | |
| 07 | East Midlands | ~900K | 1.03× | |
| 08 | Scotland | ~1M | 1.00× | |
| 09 | England | ~9.5M | 0.98× | |
| 10 | Northern Ireland | ~400K | 0.98× | |
| 11 | North East | ~400K | 0.85× | |
| 12 | Yorkshire and the Humber | ~800K | 0.73× | |
| 13 | West Midlands | ~400K | 0.67× |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lindsey Graham | Politics & Society | 2.53× | ||
| 02 | Digital audio | Technology & Electronics | 2.35× | ||
| 03 | Ruby Wax | Movies & TV | 2.10× | ||
| 04 | Shelter Dogs | Pets & Animals | 2.06× | ||
| 05 | Millie Bobby Brown | Movies & TV | 2.03× | ||
| 06 | Broadway theatre | Travel & Leisure | 2.02× | ||
| 07 | U.K. | Music & Radio | 2.02× | ||
| 08 | Google Docs | Internet & Social Media | 1.88× | ||
| 09 | Dune | Movies & TV | 1.86× | ||
| 10 | Stranger Things | Movies & TV | 1.77× | ||
| 11 | Activism | Politics & Society | 1.74× | ||
| 12 | Livemusic | Music & Radio | 1.73× | ||
| 13 | Sporting Life (British newspaper) | Sports | 1.71× | ||
| 14 | Ricky Hatton | Sports | 1.67× | ||
| 15 | Google Drive | Technology & Electronics | 1.60× | ||
| 16 | A Knight of the Seven Kingdoms | Movies & TV | 1.59× | ||
| 17 | Rock music | Music & Radio | 1.58× | ||
| 18 | Superman | Movies & TV | 1.57× | ||
| 19 | Self-love | Health | 1.57× | ||
| 20 | Halford | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Mindfulness | BALANCE | 1.24× | |
| Sustainability | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.90× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| DIY Mentality | THRILL | 0.96× |
Podcast has an estimated audience of 12,997,708 people in United Kingdom, concentrated in England and South East.
51.1% of Podcast fans are female, 48.9% are male, with an average age of 43.9 years.
Podcast fans show strongest brand affinity for Halford (1.55×), Rock music (1.58×), and Superman (1.57×) over the country average.
Podcast fans in United Kingdom are most concentrated in England (reach ~9.5M), South East (reach ~2M), and Greater London (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Podcast itself, the audience over-indexes on Rock music (1.58×), Superman (1.57×), Google Docs (1.88×), and Broadway theatre (2.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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