Podcast Audience in Mexico
Podcast has an estimated audience of 5,379,125 people in Mexico. 44.5% are female, 55.5% are male, average age 33.9. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: ANIMEFLV, YouTube Music, Digital audio, Roblox, Creative Commons.
The average Podcast fan in Mexico is 33.9 years old, more male, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include ANIMEFLV, YouTube Music, Digital audio, with strongest over-indexing on ANIMEFLV (2.18× the country average). Demographically, the Podcast audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Podcast fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 33.9 |
| Estimated audience size | 5,379,125 |
Audience persona
The typical Podcast fan in Mexico is more male, around 33.9 years old, with strong Mindfulness tendencies and a notable affinity for ANIMEFLV.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 920,664 | 1.3× |
| State of Mexico | 779,897 | 1.06× |
| Jalisco | 427,180 | 1.08× |
| Veracruz (state) | 359,936 | 1.14× |
| Puebla | 333,589 | 1.17× |
| Nuevo Leon | 282,307 | 0.87× |
| Guanajuato | 262,041 | 1.03× |
| Baja California | 252,690 | 1.13× |
| Tamaulipas | 228,723 | 1.27× |
| Michoacan de Ocampo | 183,873 | 0.99× |
| Chihuahua | 175,966 | 0.95× |
| Chiapas | 174,099 | 1.08× |
| Coahuila de Zaragoza | 145,342 | 0.9× |
| Hidalgo | 141,813 | 1.09× |
| Guerrero | 136,783 | 1× |
| Sinaloa | 135,590 | 0.95× |
| Oaxaca | 127,787 | 0.86× |
| Yucatan | 118,790 | 1.06× |
| Morelos | 89,410 | 0.96× |
| Durango | 61,680 | 0.83× |
| Tlaxcala | 61,404 | 0.99× |
| Zacatecas | 55,645 | 0.82× |
| Aguascalientes | 52,074 | 0.76× |
| Nayarit | 51,135 | 0.98× |
| Baja California Sur | 41,153 | 0.96× |
| Campeche | 38,061 | 0.93× |
| Colima | 29,407 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ANIMEFLV | 2.18× | Internet & Social Media |
| YouTube Music | 1.59× | Internet & Social Media |
| Digital audio | 1.97× | Technology & Electronics |
| Roblox | 1.78× | Games |
| Creative Commons | 1.59× | Technology & Electronics |
| Home business | 1.53× | Business & Career |
| Sportswear (fashion) | 2.59× | Fashion & Accessoires |
| Wattpad | 1.67× | Internet & Social Media |
| Millie Bobby Brown | 1.58× | Movies & TV |
| ITunes | 1.53× | Music & Radio |
| Crunchyroll | 1.58× | Games |
| Jinx (clothing) | 1.95× | Fashion & Accessoires |
| Anime and manga fandom | 1.58× | Literature |
| Content marketing | 2.16× | Business & Career |
| Japanese art | 1.51× | Arts & Culture |
| Video game culture | 1.53× | Games |
| Affiliate marketing | 2.06× | Business & Career |
| Playlist | 1.92× | Music & Radio |
| Pokémon (video game series) | 1.79× | Games |
| Anime convention | 1.61× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.72 |
| Risk Appetite | THRILL | 1.72 |
| Early Adopter Mentality | POWER | 1.49 |
| Travelling | THRILL | 1.35 |
| Spirituality | BALANCE | 1.23 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
See Podcast audiences in other countries
More Music & Radio audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Podcast have in Mexico?
Podcast has an estimated audience of 5,379,125 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Podcast fans?
44.5% of Podcast fans are female, 55.5% are male, with an average age of 33.9 years.
Which brands do Podcast fans like most?
Podcast fans show strongest brand affinity for ANIMEFLV (2.18×), YouTube Music (1.59×), and Digital audio (1.97×) over the country average.
Where do Podcast fans live in Mexico?
Podcast fans in Mexico are most concentrated in Distrito Federal (reach 920,664), State of Mexico (reach 779,897), and Jalisco (reach 427,180). These three regions account for the largest share of the active audience.
What other brands do Podcast fans also like?
Beyond Podcast itself, the audience over-indexes on YouTube Music (1.59×), Digital audio (1.97×), Roblox (1.78×), and Creative Commons (1.59×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.