A data profile of the people who buy, follow and care about Podcast in Mexico — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 5,379,125 people in Mexico.
The average Podcast fan in Mexico is 33.9 years old, more male, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include ANIMEFLV, YouTube Music, Digital audio, with strongest over-indexing on ANIMEFLV (2.18× the country average).
Demographically, the Podcast audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Podcast fan in Mexico is more male, around 33.9 years old, with strong Mindfulness tendencies and a notable affinity for ANIMEFLV.
The key figures that characterise the Podcast profile in Mexico.
44.5% are female, 55.5% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 33.9 |
| Estimated audience size | 5,379,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Podcast audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
Where the Podcast audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Distrito Federal | ~900K | 1.30× | |
| 02 | Tamaulipas | ~200K | 1.26× | |
| 03 | Puebla | ~300K | 1.17× | |
| 04 | Veracruz (state) | ~400K | 1.13× | |
| 05 | Baja California | ~300K | 1.13× | |
| 06 | Chiapas | ~200K | 1.08× | |
| 07 | Hidalgo | ~100K | 1.08× | |
| 08 | Jalisco | ~400K | 1.07× | |
| 09 | State of Mexico | ~800K | 1.06× | |
| 10 | Yucatan | ~100K | 1.06× | |
| 11 | Guanajuato | ~300K | 1.03× | |
| 12 | Guerrero | ~100K | 1.00× | |
| 13 | Michoacan de Ocampo | ~200K | 0.99× | |
| 14 | Tlaxcala | ~60K | 0.99× | |
| 15 | Nayarit | ~50K | 0.99× | |
| 16 | Morelos | ~90K | 0.96× | |
| 17 | Baja California Sur | ~40K | 0.96× | |
| 18 | Chihuahua | ~200K | 0.95× | |
| 19 | Sinaloa | ~100K | 0.95× | |
| 20 | Campeche | ~40K | 0.94× | |
| 21 | Coahuila de Zaragoza | ~100K | 0.90× | |
| 22 | Nuevo Leon | ~300K | 0.88× | |
| 23 | Colima | ~30K | 0.87× | |
| 24 | Oaxaca | ~100K | 0.86× | |
| 25 | Durango | ~60K | 0.84× | |
| 26 | Zacatecas | ~60K | 0.83× | |
| 27 | Aguascalientes | ~50K | 0.78× |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sportswear (fashion) | Fashion & Accessoires | 2.59× | ||
| 02 | ANIMEFLV | Internet & Social Media | 2.18× | ||
| 03 | Content marketing | Business & Career | 2.16× | ||
| 04 | Affiliate marketing | Business & Career | 2.06× | ||
| 05 | Digital audio | Technology & Electronics | 1.97× | ||
| 06 | Jinx (clothing) | Fashion & Accessoires | 1.95× | ||
| 07 | Playlist | Music & Radio | 1.92× | ||
| 08 | Pokémon (video game series) | Games | 1.79× | ||
| 09 | Roblox | Games | 1.78× | ||
| 10 | Warriors (novel series) | Literature | 1.76× | ||
| 11 | Wattpad | Internet & Social Media | 1.67× | ||
| 12 | YouTube Music | Internet & Social Media | 1.59× | ||
| 13 | Creative Commons | Technology & Electronics | 1.59× | ||
| 14 | Millie Bobby Brown | Movies & TV | 1.58× | ||
| 15 | Crunchyroll | Games | 1.58× | ||
| 16 | Anime and manga fandom | Literature | 1.58× | ||
| 17 | Home business | Business & Career | 1.53× | ||
| 18 | ITunes | Music & Radio | 1.53× | ||
| 19 | Video game culture | Games | 1.53× | ||
| 20 | Japanese art | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.20× | |
| Career Orientation | POWER | 1.19× | |
| Early Adopter Mentality | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.93× | |
| DIY Mentality | THRILL | 0.93× |
Podcast has an estimated audience of 5,379,125 people in Mexico, concentrated in Distrito Federal and State of Mexico.
44.5% of Podcast fans are female, 55.5% are male, with an average age of 33.9 years.
Podcast fans show strongest brand affinity for ANIMEFLV (2.18×), YouTube Music (1.59×), and Digital audio (1.97×) over the country average.
Podcast fans in Mexico are most concentrated in Distrito Federal (reach ~900K), State of Mexico (reach ~800K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Podcast itself, the audience over-indexes on YouTube Music (1.59×), Digital audio (1.97×), Roblox (1.78×), and Creative Commons (1.59×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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