A data profile of the people who buy, follow and care about Podcast in India — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 6,612,015 people in India.
The average Podcast fan in India is 34.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Neem Karoli Baba, International Chamber of Commerce, Gemini, with strongest over-indexing on Neem Karoli Baba (3.94× the country average).
Demographically, the Podcast audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Podcast fan in India is more male, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for Neem Karoli Baba.
The key figures that characterise the Podcast profile in India.
22.9% are female, 77.1% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 34.1 |
| Estimated audience size | 6,612,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Podcast audience comes from India.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
Where the Podcast audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~200K | 1.46× | |
| 02 | Maharashtra | ~400K | 1.30× | |
| 03 | Punjab (region) | ~100K | 1.27× | |
| 04 | Haryana | ~100K | 1.21× | |
| 05 | Tamil Nadu | ~200K | 1.20× | |
| 06 | Kerala | ~100K | 1.18× | |
| 07 | Gujarat | ~200K | 1.16× | |
| 08 | Telangana | ~100K | 1.16× | |
| 09 | Madhya Pradesh | ~100K | 1.12× | |
| 10 | Uttar Pradesh | ~300K | 1.09× | |
| 11 | Goa | ~7K | 1.08× | |
| 12 | Uttarakhand | ~30K | 1.03× | |
| 13 | Manipur | ~9K | 1.03× | |
| 14 | Nagaland | ~5K | 1.02× | |
| 15 | Chhattisgarh | ~40K | 1.00× | |
| 16 | Rajasthan | ~100K | 0.96× | |
| 17 | Sikkim | ~3K | 0.94× | |
| 18 | Jharkhand | ~50K | 0.93× | |
| 19 | Arunachal Pradesh | ~4K | 0.93× | |
| 20 | West Bengal | ~200K | 0.90× | |
| 21 | Andhra Pradesh | ~70K | 0.89× | |
| 22 | Jammu and Kashmir | ~30K | 0.89× | |
| 23 | Mizoram | ~4K | 0.87× | |
| 24 | Bihar | ~100K | 0.86× | |
| 25 | Meghalaya | ~6K | 0.86× | |
| 26 | Assam | ~60K | 0.83× | |
| 27 | Himachal Pradesh | ~20K | 0.83× | |
| 28 | Tripura | ~7K | 0.81× | |
| 29 | Odisha | ~60K | 0.80× |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Playlist | Music & Radio | 4.74× | ||
| 02 | Breakdown | Music & Radio | 4.26× | ||
| 03 | Neem Karoli Baba | Politics & Society | 3.94× | ||
| 04 | Johnny Sins | Movies & TV | 3.09× | ||
| 05 | Digital audio | Technology & Electronics | 3.04× | ||
| 06 | Indian Bank | Business & Career | 2.02× | ||
| 07 | Ali Khamenei | Politics & Society | 1.89× | ||
| 08 | Wikipedia | Internet & Social Media | 1.72× | ||
| 09 | IS (Infinite Stratos) | Literature | 1.69× | ||
| 10 | Serial (podcast) | Music & Radio | 1.68× | ||
| 11 | Emerging technologies | Technology & Electronics | 1.62× | ||
| 12 | Database | Technology & Electronics | 1.61× | ||
| 13 | Indian subcontinent | Travel & Leisure | 1.60× | ||
| 14 | Activism | Politics & Society | 1.58× | ||
| 15 | Gemini | Technology & Electronics | 1.57× | ||
| 16 | Earth | Travel & Leisure | 1.56× | ||
| 17 | International Chamber of Commerce | Business & Career | 1.54× | ||
| 18 | Video on demand | Movies & TV | 1.52× | ||
| 19 | Peacemaker | Movies & TV | 1.52× | ||
| 20 | Digital television | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.50× | |
| Need for Security | CONSERVATISM | 1.41× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Design Affinity | PREMIUM | 0.95× | |
| Price Sensitivity | PREMIUM | 0.97× |
Podcast has an estimated audience of 6,612,015 people in India, concentrated in Maharashtra and Uttar Pradesh.
22.9% of Podcast fans are female, 77.1% are male, with an average age of 34.1 years.
Podcast fans show strongest brand affinity for Neem Karoli Baba (3.94×), International Chamber of Commerce (1.54×), and Gemini (1.57×) over the country average.
Podcast fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~300K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Podcast itself, the audience over-indexes on International Chamber of Commerce (1.54×), Gemini (1.57×), Playlist (4.74×), and Serial (podcast) (1.68×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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