A data profile of the people who buy, follow and care about Podcast in Sweden — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 1,903,620 people in Sweden.
Podcast has an estimated audience of 1,903,620 people in Sweden. 57.4% are female, 42.6% are male, average age 44.7. Top brand affinities: True crime, Digital audio, Drums, Social change, Picture book.
Top brand affinities include True crime, Digital audio, Drums, with strongest over-indexing on True crime (2.34× the country average).
Demographically, the Podcast audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
The typical Podcast fan in Sweden is more female, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for True crime.
The key figures that characterise the Podcast profile in Sweden.
57.4% are female, 42.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 44.7 |
| Estimated audience size | 1,903,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Podcast audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital audio | Technology & Electronics | 2.47× | ||
| 02 | True crime | Movies & TV | 2.34× | ||
| 03 | Master of Business Administration | Business & Career | 2.00× | ||
| 04 | Psychiatry | Health | 1.93× | ||
| 05 | Music education | Music & Radio | 1.91× | ||
| 06 | Film festival | Movies & TV | 1.90× | ||
| 07 | Solidarity | Politics & Society | 1.78× | ||
| 08 | Music school | Music & Radio | 1.77× | ||
| 09 | Dagbladet | News | 1.74× | ||
| 10 | Bob Dylan | Music & Radio | 1.69× | ||
| 11 | Social work | Business & Career | 1.68× | ||
| 12 | Social change | Politics & Society | 1.66× | ||
| 13 | Moderna Museet | NGO / Political Party | 1.64× | ||
| 14 | Håkan Juholt | Politics & Society | 1.59× | ||
| 15 | Social movement | Politics & Society | 1.58× | ||
| 16 | Politician | Politics & Society | 1.57× | ||
| 17 | Drums | Music & Radio | 1.55× | ||
| 18 | Picture book | Literature | 1.53× | ||
| 19 | Old age | Politics & Society | 1.53× | ||
| 20 | Author | Literature | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.47× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Travelling | THRILL | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.68× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Urban Lifestyle | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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