A data profile of the people who buy, follow and care about Podcast in Norway — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 967,857 people in Norway.
Podcast has an estimated audience of 967,857 people in Norway. 44.8% are female, 55.2% are male, average age 44.7. Top brand affinities: Dagsavisen, Klassekampen, Patient, Vårt Land (Norwegian newspaper), Microphone.
Top brand affinities include Dagsavisen, Klassekampen, Patient, with strongest over-indexing on Dagsavisen (1.55× the country average).
Demographically, the Podcast audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Podcast fan in Norway is more male, around 44.7 years old, with strong Travelling tendencies and a notable affinity for Dagsavisen.
The key figures that characterise the Podcast profile in Norway.
44.8% are female, 55.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 44.7 |
| Estimated audience size | 967,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Podcast audience comes from Norway.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Squirrel | Pets & Animals | 4.15× | ||
| 02 | Broker | Business & Career | 2.37× | ||
| 03 | Microphone | Music & Radio | 2.34× | ||
| 04 | Digital audio | Technology & Electronics | 2.14× | ||
| 05 | Apple Music | Music & Radio | 1.82× | ||
| 06 | Klassekampen | News | 1.79× | ||
| 07 | Vårt Land (Norwegian newspaper) | News | 1.79× | ||
| 08 | True crime | Movies & TV | 1.79× | ||
| 09 | Morgenbladet | News | 1.68× | ||
| 10 | Patient | Health | 1.64× | ||
| 11 | Bob Dylan | Music & Radio | 1.64× | ||
| 12 | Public library | Literature | 1.64× | ||
| 13 | Dixieland | Music & Radio | 1.63× | ||
| 14 | Old age | Politics & Society | 1.63× | ||
| 15 | Pension | Business & Career | 1.59× | ||
| 16 | Politician | Politics & Society | 1.57× | ||
| 17 | Real estate economics | Business & Career | 1.56× | ||
| 18 | Harmonica | Music & Radio | 1.56× | ||
| 19 | Dagsavisen | News | 1.55× | ||
| 20 | Choir | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.91× | |
| Social Media Usage | JOY | 0.89× | |
| Patriotism | CONSERVATISM | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Social Media Usage | JOY | 0.89× | |
| Travelling | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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