A data profile of the people who buy, follow and care about Dagsavisen in Norway — modelled from more than twelve digital signal sources. Dagsavisen has an estimated audience of 1,050,886 people in Norway.
Dagsavisen has an estimated audience of 1,050,886 people in Norway. 58.9% are female, 41.1% are male, average age 47.7. Top brand affinities: Airbnb, Renewable energy, Organic food, LinkedIn, Sustainability.
Top brand affinities include Airbnb, Renewable energy, Organic food, with strongest over-indexing on Airbnb (1.68× the country average).
Demographically, the Dagsavisen audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Sustainability, Family Orientation.
The typical Dagsavisen fan in Norway is more female, around 47.7 years old, with strong Sustainability tendencies and a notable affinity for Airbnb.
The key figures that characterise the Dagsavisen profile in Norway.
58.9% are female, 41.1% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 47.7 |
| Estimated audience size | 1,050,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 40% |
The strongest cross-interests of the Dagsavisen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renewable energy | Business & Career | 2.32× | ||
| 02 | Sustainable energy | Home & Garden | 2.27× | ||
| 03 | Bob Dylan | Music & Radio | 2.13× | ||
| 04 | Climate change | Home & Garden | 1.93× | ||
| 05 | Julia Roberts | Movies & TV | 1.88× | ||
| 06 | Internet & Social Media | 1.84× | |||
| 07 | Innovation | Business & Career | 1.74× | ||
| 08 | Organic food | Food & Beverages | 1.73× | ||
| 09 | Airbnb | Travel & Leisure | 1.68× | ||
| 10 | Electric bicycle | Cars & Mobility | 1.66× | ||
| 11 | Flea market | Home & Garden | 1.66× | ||
| 12 | Tabloid (newspaper format) | Literature | 1.65× | ||
| 13 | Greenhouse | Home & Garden | 1.57× | ||
| 14 | Podcast | Music & Radio | 1.55× | ||
| 15 | CNN | Movies & TV | 1.55× | ||
| 16 | Cancer awareness | Health | 1.54× | ||
| 17 | Sustainability | Politics & Society | 1.53× | ||
| 18 | Charitable organization | Politics & Society | 1.53× | ||
| 19 | Garden furniture | Home & Garden | 1.52× | ||
| 20 | Birkenstock | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.88× | |
| Family Orientation | CONSERVATISM | 1.81× | |
| Quality Awareness | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.77× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Dagsavisen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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