A data profile of the people who buy, follow and care about Climate change in Norway — modelled from more than twelve digital signal sources. Climate change has an estimated audience of 589,794 people in Norway.
Climate change has an estimated audience of 589,794 people in Norway. 52.3% are female, 47.7% are male, average age 44.2. Top brand affinities: Climate, Nonprofit organization, Klassekampen, Sustainability, Global warming.
Top brand affinities include Climate, Nonprofit organization, Klassekampen, with strongest over-indexing on Climate (3.71× the country average).
Demographically, the Climate change audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Climate change fan in Norway is balanced, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Climate.
The key figures that characterise the Climate change profile in Norway.
52.3% are female, 47.7% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 44.2 |
| Estimated audience size | 589,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Climate change audience comes from Norway.
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 7.4% |
| Germany | 4.8% |
The strongest cross-interests of the Climate change audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Global warming | Politics & Society | 3.93× | ||
| 02 | Climate | Politics & Society | 3.71× | ||
| 03 | Nonprofit organization | Politics & Society | 3.26× | ||
| 04 | Klassekampen | News | 3.23× | ||
| 05 | Sustainable living | Home & Garden | 2.63× | ||
| 06 | Renewable energy | Business & Career | 2.45× | ||
| 07 | Environmentalism | Politics & Society | 2.40× | ||
| 08 | Vårt Land (Norwegian newspaper) | News | 2.40× | ||
| 09 | Sustainable energy | Home & Garden | 2.27× | ||
| 10 | Recycling | Home & Garden | 2.22× | ||
| 11 | Charitable organization | Politics & Society | 2.12× | ||
| 12 | Forest | Travel & Leisure | 2.06× | ||
| 13 | Volunteering | Politics & Society | 1.96× | ||
| 14 | Charity and causes | Business & Career | 1.94× | ||
| 15 | Dagsavisen | News | 1.93× | ||
| 16 | Organic farming | Food & Beverages | 1.92× | ||
| 17 | Sustainability | Politics & Society | 1.88× | ||
| 18 | Norwegian University of Science and Technology | Business & Career | 1.63× | ||
| 19 | Organic food | Food & Beverages | 1.55× | ||
| 20 | Leadership | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.32× | |
| Patriotism | CONSERVATISM | 1.20× | |
| Social Media Usage | JOY | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Patriotism | CONSERVATISM | 1.20× | |
| Travelling | THRILL | 1.32× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Climate change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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