Climate change Audience in United States

Climate change logo

Climate change has an estimated audience of 7,932,976 people in United States. 53.8% are female, 46.2% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Climate, Beauty, Euphoria, Shoes, Environmentalism.

The average Climate change fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Climate, Beauty, Euphoria, with strongest over-indexing on Climate (5.14× the country average). Demographically, the Climate change audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Climate change fans

Demographic split for Climate change audience in United States
MetricValue
Female53.8%
Male46.2%
Average age39.9
Estimated audience size7,932,976

Audience persona

The typical Climate change fan in United States is balanced, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Climate.

Top regions in United States

Top regions ranked by reach for Climate change in United States
RegionReachAffinity
California1,111,3141.27×
Texas616,6550.9×
Florida586,6191.09×
New York583,3721.32×
Illinois360,8961.37×
Pennsylvania270,1121.01×
Georgia255,4501.05×
North Carolina246,9121.03×
Virginia223,0511.15×
Michigan209,4751.01×
Massachusetts206,0561.32×
Washington203,8071.28×
New Jersey196,0440.97×
Ohio191,7480.78×
Arizona174,5361.08×
Maryland153,0361.12×
Tennessee134,1230.84×
Indiana130,9550.9×
Colorado124,7021×
Wisconsin115,1530.96×
Minnesota111,1460.98×
South Carolina108,1870.91×
Oregon103,4431.14×
Missouri99,0910.77×
Connecticut96,0161.21×
Louisiana94,3520.92×
Alabama83,6690.75×
Kentucky78,6770.79×
Oklahoma68,6870.78×
Nevada66,4190.87×
Utah61,4100.86×
Iowa58,5710.9×
Mississippi54,8220.84×
Kansas52,0860.83×
Washington, District of Columbia44,5451.87×
Arkansas44,2400.68×
New Mexico41,5231.04×
Hawaii38,5761.13×
Nebraska36,4570.92×
New Hampshire36,1521.16×
Idaho31,7150.8×
Rhode Island31,2041.24×
West Virginia30,7780.83×
Maine30,3751.07×
Vermont18,5621.33×
Montana18,4200.84×
South Dakota17,9310.98×
Delaware16,7460.77×
Alaska13,1430.77×
North Dakota13,0180.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Climate change audience
BrandAffinityCategory
Climate5.14×Politics & Society
Beauty1.64×Beauty & Wellness
Euphoria1.67×Movies & TV
Shoes1.59×Fashion & Accessoires
Environmentalism3.35×Politics & Society
Sustainability2.45×Politics & Society
Self-love2.48×Health
Self care2.13×Health
Harry Potter1.63×Movies & TV
Plastic2.18×Home & Garden
Social movement2.9×Politics & Society
Houseplant2.92×Home & Garden
Greta Thunberg4.94×Politics & Society
Activism2.13×Politics & Society
Livemusic2.2×Music & Radio
Old Navy1.6×Fashion & Accessoires
Wildlife1.57×Travel & Leisure
Organic product2.65×Food & Beverages
Veganism1.52×Food & Beverages
Dog collar2.21×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Climate change audience
TraitClusterScore
SustainabilityBALANCE3.34
Design AffinityPREMIUM1.67
Early Adopter MentalityPOWER1.42
LGBTQ+ IdentityOPEN1.39
Healthy LifestyleBALANCE1.38
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Climate change
CountryShare
United States27.5%
United Kingdom7.4%
Germany4.8%

See Climate change audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Climate change have in United States?

Climate change has an estimated audience of 7,932,976 people in United States, concentrated in California and Texas.

What is the gender split and age of Climate change fans?

53.8% of Climate change fans are female, 46.2% are male, with an average age of 39.9 years.

Which brands do Climate change fans like most?

Climate change fans show strongest brand affinity for Climate (5.14×), Beauty (1.64×), and Euphoria (1.67×) over the country average.

Where do Climate change fans live in United States?

Climate change fans in United States are most concentrated in California (reach 1,111,314), Texas (reach 616,655), and Florida (reach 586,619). These three regions account for the largest share of the active audience.

What other brands do Climate change fans also like?

Beyond Climate change itself, the audience over-indexes on Beauty (1.64×), Euphoria (1.67×), Shoes (1.59×), and Environmentalism (3.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Climate change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.