Rascasse Audience Intelligence

Climate change Audience in United States

A data profile of the people who buy, follow and care about Climate change in United States — modelled from more than twelve digital signal sources. Climate change has an estimated audience of 7,932,976 people in United States.

#2743among Topic in United States#321in Home & Garden

The average Climate change fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Climate, Lindsey Graham, Beauty, with strongest over-indexing on Climate (5.14× the country average).

Demographically, the Climate change audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Climate change fan in United States is balanced, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Climate.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Climate change profile in United States.

Audience size
7.9M
in United States
Gender
53.8%♀
46.2% male
Age
39.9
average years
Country rank
#4464
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Climate change fans

53.8% are female, 46.2% are male, average age 39.9.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Climate change audience in United States
MetricValue
Female53.8%
Male46.2%
Average age39.9
Estimated audience size7,932,976
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Climate change audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3915%
40-4917%
50+27%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Climate change audience comes from United States.

Worldwide audience distribution share by country for Climate change
CountryShare
United States27.5%
United Kingdom7.4%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Climate change audience in United States is strongest.

Fig. 05

Top regions by affinity

Climate change fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.55×
02Illinois~400K1.34×
03Hawaii~40K1.26×
04California~1M1.24×
05Vermont~20K1.22×
06Connecticut~100K1.21×
07Massachusetts~200K1.19×
08Washington~200K1.15×
09Maryland~200K1.15×
10Rhode Island~30K1.15×
11Maine~30K1.14×
12Virginia~200K1.13×
13New York~500K1.12×
14North Carolina~300K1.12×
15Colorado~100K1.08×
16New Mexico~40K1.08×
17New Jersey~200K1.05×
18Arizona~200K1.05×
19Nebraska~40K1.05×
20New Hampshire~30K1.05×
21Oregon~90K1.04×
22South Dakota~20K1.04×
23Pennsylvania~300K1.01×
24Georgia~200K1.00×
25Wisconsin~100K1.00×
26Minnesota~100K1.00×
27Indiana~100K0.99×
28Utah~70K0.96×
29Delaware~20K0.96×
30Texas~600K0.95×
31South Carolina~100K0.95×
32Michigan~200K0.94×
33Florida~500K0.93×
34Nevada~70K0.92×
35Kansas~60K0.92×
36North Dakota~20K0.92×
37Kentucky~90K0.91×
38Iowa~60K0.90×
39Alaska~20K0.89×
40Mississippi~60K0.88×
41Montana~20K0.88×
42Louisiana~90K0.86×
43Missouri~100K0.85×
44Idaho~30K0.85×
45Oklahoma~70K0.82×
46West Virginia~30K0.81×
47Ohio~200K0.75×
48Tennessee~100K0.74×
49Alabama~80K0.73×
50Arkansas~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Climate change, United States
0.71×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Climate change audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Climate change audience
#·InterestCategoryAffinity×
01ClimatePolitics & Society5.14×
02Susan CollinsPolitics & Society4.23×
03Adam SchiffPolitics & Society3.89×
04EnvironmentalismPolitics & Society3.35×
05HouseplantHome & Garden2.92×
06Social movementPolitics & Society2.90×
07Organic productFood & Beverages2.65×
08Lindsey GrahamPolitics & Society2.50×
09Self-loveHealth2.48×
10SustainabilityPolitics & Society2.45×
11LivemusicMusic & Radio2.20×
12PlasticHome & Garden2.18×
13Trader Joe'sShopping2.14×
14Self careHealth2.13×
15ActivismPolitics & Society2.13×
16BeautyBeauty & Wellness1.64×
17Harry PotterMovies & TV1.63×
18Old NavyFashion & Accessoires1.60×
19ShoesFashion & Accessoires1.59×
20WildlifeTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Climate change audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Climate change audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.97×
Design AffinityPREMIUM1.66×
MindfulnessBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Climate change audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Need for SecurityCONSERVATISM0.67×
Quality AwarenessPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Climate change have in United States?

Climate change has an estimated audience of 7,932,976 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Climate change fans?

53.8% of Climate change fans are female, 46.2% are male, with an average age of 39.9 years.

03

Which brands do Climate change fans like most?

Climate change fans show strongest brand affinity for Climate (5.14×), Lindsey Graham (2.5×), and Beauty (1.64×) over the country average.

04

Where do Climate change fans live in United States?

Climate change fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Climate change fans also like?

Beyond Climate change itself, the audience over-indexes on Lindsey Graham (2.5×), Beauty (1.64×), Trader Joe's (2.14×), and Shoes (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Climate change audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Climate change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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