Rascasse Audience Intelligence

Climate Audience in United States

A data profile of the people who buy, follow and care about Climate in United States — modelled from more than twelve digital signal sources. Climate has an estimated audience of 25,930,735 people in United States.

#792among Topic in United States#65in Politics & Society

The average Climate fan in United States is 41.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Meteorology, Planet Fitness, Global warming, with strongest over-indexing on Meteorology (3.79× the country average).

Demographically, the Climate audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Climate fan in United States is more female, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Meteorology.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Climate profile in United States.

Audience size
25.9M
in United States
Gender
57.9%♀
42.1% male
Age
41.5
average years
Country rank
#1161
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Climate fans

57.9% are female, 42.1% are male, average age 41.5.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Climate audience in United States
MetricValue
Female57.9%
Male42.1%
Average age41.5
Estimated audience size25,930,735
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Climate audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3917%
40-4920%
50+29%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Climate audience comes from United States.

Worldwide audience distribution share by country for Climate
CountryShare
United States20.1%
Guatemala8.8%
Dominican Republic6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Climate audience in United States is strongest.

Fig. 05

Top regions by affinity

Climate fans by region: top regions in United States
#RegionReachAffinity×
01Texas~4M1.76×
02Washington, District of Columbia~100K1.32×
03Georgia~1M1.29×
04North Carolina~1M1.26×
05Oklahoma~400K1.26×
06Kansas~300K1.23×
07Virginia~800K1.20×
08Mississippi~200K1.16×
09Rhode Island~90K1.14×
10South Dakota~70K1.14×
11Vermont~50K1.14×
12South Carolina~400K1.13×
13Kentucky~400K1.13×
14Washington~600K1.12×
15New Mexico~100K1.11×
16Louisiana~400K1.07×
17Indiana~500K1.06×
18Nebraska~100K1.06×
19Alabama~400K1.04×
20California~3M1.02×
21North Dakota~50K1.01×
22Florida~2M1.00×
23Alaska~60K1.00×
24Minnesota~400K0.98×
25Iowa~200K0.98×
26Michigan~700K0.96×
27Delaware~70K0.96×
28Pennsylvania~800K0.95×
29Arizona~500K0.95×
30Missouri~400K0.95×
31West Virginia~100K0.94×
32Illinois~800K0.93×
33New Jersey~600K0.92×
34Maryland~400K0.92×
35Oregon~300K0.92×
36Utah~200K0.92×
37Idaho~100K0.92×
38Connecticut~200K0.91×
39Hawaii~100K0.90×
40New York~1.5M0.88×
41Colorado~400K0.88×
42Arkansas~200K0.88×
43Ohio~700K0.87×
44Massachusetts~400K0.87×
45Nevada~200K0.85×
46Maine~80K0.85×
47Montana~60K0.82×
48Tennessee~400K0.79×
49Wisconsin~300K0.79×
50New Hampshire~80K0.76×
Fig. 06

Affinity by region

Affinity by region — Climate, United States
0.76×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Climate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Climate audience
#·InterestCategoryAffinity×
01Global warmingPolitics & Society5.94×
02Climate changeHome & Garden5.14×
03MeteorologyHome & Garden3.79×
04PonytailFashion & Accessoires3.45×
05Minnesota WildSports2.92×
06Diaper bagKids & Family2.77×
07BPCars & Mobility2.59×
08The Breakfast ClubMovies & TV2.34×
09Planet FitnessSports2.29×
10SustainabilityPolitics & Society2.00×
11PhilanthropyArts & Culture2.00×
12InnovationBusiness & Career1.96×
13MetaphysicsBusiness & Career1.96×
14Bass guitarMusic & Radio1.71×
15Organic farmingFood & Beverages1.67×
16Vintage clothingFashion & Accessoires1.65×
17Do it yourself (DIY)Home & Garden1.64×
18GeneticsKids & Family1.61×
19MuseumArts & Culture1.58×
20NBA FinalsSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Climate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Climate audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.50×
PatriotismCONSERVATISM1.71×
Urban LifestyleOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Climate audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Family OrientationCONSERVATISM0.91×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Climate have in United States?

Climate has an estimated audience of 25,930,735 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Climate fans?

57.9% of Climate fans are female, 42.1% are male, with an average age of 41.5 years.

03

Which brands do Climate fans like most?

Climate fans show strongest brand affinity for Meteorology (3.79×), Planet Fitness (2.29×), and Global warming (5.94×) over the country average.

04

Where do Climate fans live in United States?

Climate fans in United States are most concentrated in Texas (reach ~4M), California (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Climate fans also like?

Beyond Climate itself, the audience over-indexes on Planet Fitness (2.29×), Global warming (5.94×), Do it yourself (DIY) (1.64×), and Climate change (5.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Climate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Climate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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