Climate Audience in United States

Climate has an estimated audience of 25,930,735 people in United States. 57.9% are female, 42.1% are male, average age 41.5. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Horoscope.

The average Climate fan in United States is 41.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Climate audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Climate fans

Demographic split for Climate audience in United States
MetricValue
Female57.9%
Male42.1%
Average age41.5
Estimated audience size25,930,735

Audience persona

The typical Climate fan in United States is more female, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Climate in United States
RegionReachAffinity
Texas3,366,4271.51×
California2,994,6021.05×
Florida2,233,2251.27×
New York1,519,7741.05×
Georgia931,3721.17×
North Carolina849,3691.09×
Virginia798,3171.26×
Pennsylvania759,8060.87×
Illinois755,0400.87×
Washington681,5191.31×
Michigan665,3940.98×
Ohio564,7750.71×
New Jersey542,9150.82×
Massachusetts509,7231×
Arizona501,2050.95×
Tennessee453,8720.87×
Indiana449,2300.95×
Maryland439,4320.99×
South Carolina415,4531.06×
Missouri385,2830.92×
Colorado382,0730.93×
Minnesota380,7721.02×
Louisiana343,9131.03×
Alabama324,7770.9×
Oregon298,4351×
Wisconsin295,0830.76×
Oklahoma284,2110.99×
Kentucky280,3080.86×
Mississippi242,8911.14×
Connecticut236,2390.91×
Nevada217,9110.87×
Utah216,5740.93×
Iowa213,9421×
Kansas210,9041.03×
Arkansas184,5980.86×
Washington, District of Columbia141,3201.81×
New Mexico132,5661.02×
Nebraska131,8591.01×
Rhode Island122,1891.48×
West Virginia107,7930.89×
Idaho102,2170.79×
Hawaii99,6900.89×
New Hampshire79,7440.78×
Maine74,1910.8×
Vermont70,2941.54×
South Dakota56,7280.95×
North Dakota56,2031.06×
Alaska54,9410.99×
Montana52,4310.73×
Delaware50,3770.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Climate audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Horoscope12.71×Health
Income tax13.19×Business & Career
Day trading11.26×Business & Career
Indianapolis Motor Speedway12.4×Sports
Blended whiskey10.5×Food & Beverages
Meteorology5.02×Home & Garden
Roulette11.26×Games
Pet insurance12.15×Pets & Animals
Charles, Prince of Wales18.87×Politics & Society
Whole grain10.48×Food & Beverages
Bass guitar3.59×Music & Radio
Property insurance12.13×Home & Garden
Critical illness insurance12.81×Business & Career
Do it yourself (DIY)2.22×Home & Garden
Cross-country skiing10.12×Sports
Metaphysics3.54×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Climate audience
TraitClusterScore
SustainabilityBALANCE2.77
Risk AppetiteTHRILL2.52
Luxury OrientationPREMIUM2.06
Urban LifestyleOPEN1.42
PatriotismCONSERVATISM1.38
Sports ActivityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Climate
CountryShare
United States20.1%
Guatemala8.8%
Dominican Republic6.4%

See Climate audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Climate have in United States?

Climate has an estimated audience of 25,930,735 people in United States, concentrated in Texas and California.

What is the gender split and age of Climate fans?

57.9% of Climate fans are female, 42.1% are male, with an average age of 41.5 years.

Which brands do Climate fans like most?

Climate fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Climate fans live in United States?

Climate fans in United States are most concentrated in Texas (reach 3,366,427), California (reach 2,994,602), and Florida (reach 2,233,225). These three regions account for the largest share of the active audience.

What other brands do Climate fans also like?

Beyond Climate itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Horoscope (12.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Climate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.