A data profile of the people who buy, follow and care about Climate in Italy — modelled from more than twelve digital signal sources. Climate has an estimated audience of 4,266,836 people in Italy.
Climate has an estimated audience of 4,266,836 people in Italy. 57.7% are female, 42.3% are male, average age 42.1. Top brand affinities: Wikipedia, Personal finance, Weather, Borsa Italiana, Satire.
Top brand affinities include Wikipedia, Personal finance, Weather, with strongest over-indexing on Wikipedia (3.87× the country average).
Demographically, the Climate audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Climate fan in Italy is more female, around 42.1 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Climate profile in Italy.
57.7% are female, 42.3% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 42.1 |
| Estimated audience size | 4,266,836 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Climate audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.1% |
| Guatemala | 8.8% |
| Dominican Republic | 6.4% |
The strongest cross-interests of the Climate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.87× | ||
| 02 | Weather | Home & Garden | 3.20× | ||
| 03 | New Testament | Politics & Society | 3.13× | ||
| 04 | Satire | Literature | 2.76× | ||
| 05 | Air conditioning | Technology & Electronics | 2.57× | ||
| 06 | Political science | Business & Career | 2.08× | ||
| 07 | General practitioner | Health | 2.07× | ||
| 08 | Mediaset | Technology & Electronics | 2.00× | ||
| 09 | Genetics | Kids & Family | 1.98× | ||
| 10 | HVAC | Home & Garden | 1.97× | ||
| 11 | Subscription business model | Shopping | 1.92× | ||
| 12 | Volunteering | Politics & Society | 1.75× | ||
| 13 | Champagne | Food & Beverages | 1.75× | ||
| 14 | Borsa Italiana | Business & Career | 1.73× | ||
| 15 | Singer-songwriter | Music & Radio | 1.63× | ||
| 16 | Personal finance | Business & Career | 1.60× | ||
| 17 | Musical theatre | Movies & TV | 1.60× | ||
| 18 | Milk | Food & Beverages | 1.57× | ||
| 19 | Innovation | Business & Career | 1.55× | ||
| 20 | Slovenia | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.04× | |
| Community Orientation | OPEN | 1.48× | |
| Convenience Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Extroversion | THRILL | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Climate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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