Rascasse Audience Intelligence

Political science Audience in Italy

A data profile of the people who buy, follow and care about Political science in Italy — modelled from more than twelve digital signal sources. Political science has an estimated audience of 5,736,913 people in Italy.

The average Political science fan in Italy is 45.2 years old, balanced, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Campania, Lazio.

Top brand affinities include Google Finance, Jannik Sinner, Foreign policy, with strongest over-indexing on Google Finance (10.5× the country average).

Demographically, the Political science audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Political science fan in Italy is balanced, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Google Finance.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Political science profile in Italy.

Audience size
5.7M
in Italy
Gender
49.5%
50.5% male
Age
45.2
average years
Country rank
#1126
Topic in Italy
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Political science fans

49.5% are female, 50.5% are male, average age 45.2.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Political science audience in Italy
MetricValue
Female49.5%
Male50.5%
Average age45.2
Estimated audience size5,736,913
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Political science audience in Italy
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4922%
50+37%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Political science audience comes from Italy.

Worldwide audience distribution share by country for Political science
CountryShare
United States20.9%
Brazil6.5%
India6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Political science audience in Italy is strongest.

Fig. 05

Top regions by affinity

Political science fans by region: top regions in Italy
#RegionReachAffinity×
01Campania~800K1.19×
02Sicilia~600K1.16×
03Puglia~500K1.16×
04Lazio~800K1.08×
05Tuscany~400K1.07×
06Veneto~500K1.03×
07Friuli-Venezia Giulia~100K1.02×
08Umbria~90K1.01×
09Marche~100K1.00×
10Molise~30K1.00×
11Calabria~200K0.99×
12Abruzzo~100K0.99×
13Aosta Valley~10K0.99×
14Lombardy~1M0.98×
15Emilia-Romagna~500K0.98×
16Basilicata~50K0.98×
17Sardinia~200K0.97×
18Liguria~200K0.95×
19Trentino-Alto Adige/Südtirol~100K0.94×
20Piedmont~400K0.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Political science audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Political science audience
#·InterestCategoryAffinity×
01Foreign policyPolitics & Society18.26×
02PetitionPolitics & Society16.54×
03Public policyPolitics & Society11.25×
04The Godfather (novel)Literature10.55×
05Google FinanceBusiness & Career10.50×
06Nobel Peace PrizePolitics & Society8.83×
07International relationsBusiness & Career7.72×
08VotingPolitics & Society5.56×
09ElectionPolitics & Society4.97×
10Benjamin NetanyahuPolitics & Society4.80×
11Libero (newspaper)News3.89×
12IndividualPolitics & Society3.75×
13WikipediaInternet & Social Media2.91×
14VolunteeringPolitics & Society2.63×
15PoliticsPolitics & Society2.31×
16Arts and musicArts & Culture1.78×
17Jannik SinnerSports1.68×
18FoodFood & Beverages1.55×
19ItalyTravel & Leisure1.54×
20Consumer electronicsTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Political science audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Political science audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.64×
Community OrientationOPEN2.52×
Career OrientationPOWER2.52×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Political science audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.04×
DIY MentalityTHRILL1.07×
Quality AwarenessPREMIUM1.10×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Political science have in Italy?

Political science has an estimated audience of 5,736,913 people in Italy, concentrated in Lombardy and Campania.

02

What is the gender split and age of Political science fans?

49.5% of Political science fans are female, 50.5% are male, with an average age of 45.2 years.

03

Which brands do Political science fans like most?

Political science fans show strongest brand affinity for Google Finance (10.5×), Jannik Sinner (1.68×), and Foreign policy (18.26×) over the country average.

04

Where do Political science fans live in Italy?

Political science fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~800K), and Lazio (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Political science fans also like?

Beyond Political science itself, the audience over-indexes on Jannik Sinner (1.68×), Foreign policy (18.26×), Libero (newspaper) (3.89×), and Petition (16.54×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Political science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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