A data profile of the people who buy, follow and care about Google Finance in Italy — modelled from more than twelve digital signal sources. Google Finance has an estimated audience of 3,892,324 people in Italy.
The average Google Finance fan in Italy is 37.1 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Piedmont.
Top brand affinities include Political science, Politics, French hip hop, with strongest over-indexing on Political science (10.5× the country average).
Demographically, the Google Finance audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Google Finance fan in Italy is more male, around 37.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Political science.
The key figures that characterise the Google Finance profile in Italy.
20.7% are female, 79.3% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 20.7% |
| Male | 79.3% |
| Average age | 37.1 |
| Estimated audience size | 3,892,324 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 25% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Google Finance audience comes from Italy.
| Country | Share |
|---|---|
| India | 15.9% |
| United States | 13.3% |
| Italy | 8.8% |
Where the Google Finance audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~100K | 1.57× | |
| 02 | Lombardy | ~1M | 1.54× | |
| 03 | Friuli-Venezia Giulia | ~100K | 1.46× | |
| 04 | Piedmont | ~400K | 1.43× | |
| 05 | Liguria | ~100K | 1.35× | |
| 06 | Veneto | ~400K | 1.34× | |
| 07 | Emilia-Romagna | ~400K | 1.29× | |
| 08 | Molise | ~20K | 1.10× | |
| 09 | Tuscany | ~300K | 1.07× | |
| 10 | Marche | ~90K | 0.99× | |
| 11 | Abruzzo | ~70K | 0.88× | |
| 12 | Sicilia | ~300K | 0.78× | |
| 13 | Lazio | ~400K | 0.77× | |
| 14 | Aosta Valley | ~7K | 0.75× | |
| 15 | Umbria | ~40K | 0.70× | |
| 16 | Puglia | ~200K | 0.61× | |
| 17 | Basilicata | ~20K | 0.55× | |
| 18 | Calabria | ~60K | 0.54× | |
| 19 | Sardinia | ~50K | 0.47× |
The strongest cross-interests of the Google Finance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Meek Mill | Music & Radio | 17.09× | ||
| 02 | Political science | Business & Career | 10.50× | ||
| 03 | French hip hop | Music & Radio | 5.19× | ||
| 04 | Old-school hip hop | Music & Radio | 3.93× | ||
| 05 | Korean drama | Movies & TV | 3.15× | ||
| 06 | Breaking Bad | Movies & TV | 2.77× | ||
| 07 | Politics | Politics & Society | 2.49× | ||
| 08 | GitHub | Internet & Social Media | 2.34× | ||
| 09 | EToro | Business & Career | 2.24× | ||
| 10 | Nikon | Technology & Electronics | 2.21× | ||
| 11 | Desigual | Fashion & Accessoires | 2.07× | ||
| 12 | Book discussion club | Literature | 2.02× | ||
| 13 | Bicycle helmet | Cars & Mobility | 2.00× | ||
| 14 | Bouldering | Sports | 1.99× | ||
| 15 | Canon | Technology & Electronics | 1.80× | ||
| 16 | Pet adoption | Pets & Animals | 1.69× | ||
| 17 | Epic Games | Games | 1.68× | ||
| 18 | Emotional intelligence | Health | 1.57× | ||
| 19 | GoPro | Technology & Electronics | 1.56× | ||
| 20 | Giro d'Italia | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.89× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Indulgence | JOY | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.76× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Google Finance has an estimated audience of 3,892,324 people in Italy, concentrated in Lombardy and Veneto.
20.7% of Google Finance fans are female, 79.3% are male, with an average age of 37.1 years.
Google Finance fans show strongest brand affinity for Political science (10.5×), Politics (2.49×), and French hip hop (5.19×) over the country average.
Google Finance fans in Italy are most concentrated in Lombardy (reach ~1M), Veneto (reach ~400K), and Piedmont (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Google Finance itself, the audience over-indexes on Politics (2.49×), French hip hop (5.19×), Korean drama (3.15×), and Old-school hip hop (3.93×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Google Finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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