Rascasse Audience Intelligence

Google Finance Audience in United States

A data profile of the people who buy, follow and care about Google Finance in United States — modelled from more than twelve digital signal sources. Google Finance has an estimated audience of 5,898,054 people in United States.

#154among Website / Newspaper / Magazine in United States#539in Business & Career

The average Google Finance fan in United States is 31.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Motley Fool, Google Maps, TD Ameritrade, with strongest over-indexing on The Motley Fool (21.64× the country average).

Demographically, the Google Finance audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Google Finance fan in United States is more female, around 31.8 years old, with strong Career Orientation tendencies and a notable affinity for The Motley Fool.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Finance profile in United States.

Audience size
5.9M
in United States
Gender
61.6%♀
38.4% male
Age
31.8
average years
Country rank
#5785
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Finance

61.6% are female, 38.4% are male, average age 31.8.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Google Finance audience in United States
MetricValue
Female61.6%
Male38.4%
Average age31.8
Estimated audience size5,898,054
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Google Finance audience in United States
Age bracketShare%
16-1944%
20-2915%
30-3918%
40-4915%
50+8%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Google Finance audience comes from United States.

Worldwide audience distribution share by country for Google Finance
CountryShare
India15.9%
United States13.3%
Italy8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Finance audience in United States is strongest.

Fig. 05

Top regions by affinity

Google Finance fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K1.60×
02New Jersey~200K1.47×
03California~900K1.45×
04New Hampshire~30K1.41×
05Connecticut~80K1.34×
06Wisconsin~100K1.32×
07Massachusetts~100K1.27×
08Vermont~10K1.26×
09Maine~20K1.23×
10New York~400K1.22×
11Minnesota~100K1.22×
12Hawaii~30K1.21×
13Idaho~30K1.19×
14Colorado~100K1.15×
15Illinois~200K1.14×
16Virginia~200K1.12×
17Oregon~70K1.11×
18Michigan~200K1.09×
19Nevada~60K1.07×
20Montana~20K1.07×
21Pennsylvania~200K1.06×
22Florida~400K1.04×
23Arizona~100K1.04×
24Delaware~20K1.02×
25Iowa~50K1.01×
26Maryland~100K0.98×
27Missouri~90K0.97×
28North Carolina~200K0.93×
29Alaska~10K0.92×
30Rhode Island~20K0.91×
31Ohio~200K0.90×
32North Dakota~10K0.90×
33New Mexico~30K0.89×
34South Dakota~10K0.89×
35Indiana~90K0.87×
36Washington, District of Columbia~10K0.87×
37Utah~40K0.86×
38Georgia~100K0.85×
39South Carolina~70K0.85×
40Kansas~40K0.84×
41Nebraska~20K0.84×
42Texas~400K0.83×
43Arkansas~40K0.82×
44West Virginia~20K0.67×
45Tennessee~70K0.66×
46Kentucky~50K0.65×
47Alabama~50K0.63×
48Oklahoma~40K0.63×
49Louisiana~40K0.60×
50Mississippi~20K0.48×
Fig. 06

Affinity by region

Affinity by region — Google Finance, United States
0.48×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Finance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Finance audience
#·InterestCategoryAffinity×
01The Motley FoolBusiness & Career21.64×
02TD AmeritradeBusiness & Career15.80×
03Sarah PaulsonMovies & TV9.23×
04FaceTimeTechnology & Electronics5.61×
05FedEx OfficeBusiness & Career4.25×
06Google MapsInternet & Social Media3.92×
07White wineFood & Beverages3.57×
08NASDAQBusiness & Career3.32×
09Red wineFood & Beverages3.27×
10The UPS StoreShopping2.53×
11United Parcel ServiceBusiness & Career2.37×
12Tesla MotorsCars & Mobility2.27×
13United States Postal ServiceBusiness & Career2.11×
14PhilanthropyArts & Culture2.11×
15LinuxTechnology & Electronics2.11×
16Staples (Canada)Business & Career1.80×
17Financial servicesBusiness & Career1.67×
18Pizza HutFood & Beverages1.64×
19SubwayFood & Beverages1.56×
20Capital OneBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Finance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Finance audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.85×
IndulgenceJOY1.60×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Finance audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Pet OwnershipJOY0.82×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Finance have in United States?

Google Finance has an estimated audience of 5,898,054 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Google Finance fans?

61.6% of Google Finance fans are female, 38.4% are male, with an average age of 31.8 years.

03

Which brands do Google Finance fans like most?

Google Finance fans show strongest brand affinity for The Motley Fool (21.64×), Google Maps (3.92×), and TD Ameritrade (15.8×) over the country average.

04

Where do Google Finance fans live in United States?

Google Finance fans in United States are most concentrated in California (reach ~900K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Google Finance fans also like?

Beyond Google Finance itself, the audience over-indexes on Google Maps (3.92×), TD Ameritrade (15.8×), The UPS Store (2.53×), and NASDAQ (3.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Google Finance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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