Sarah Paulson Audience in United States

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Sarah Paulson has an estimated audience of 2,959,076 people in United States. 72.5% are female, 27.5% are male, average age 35.8. Top regions: California, Texas, New York. Top brand affinities: Holland Taylor, GroupMe, Alison Brie, Rachel Weisz, Kristen Stewart.

The average Sarah Paulson fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Holland Taylor, GroupMe, Alison Brie, with strongest over-indexing on Holland Taylor (109.32× the country average). Demographically, the Sarah Paulson audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Sarah Paulson fans

Demographic split for Sarah Paulson audience in United States
MetricValue
Female72.5%
Male27.5%
Average age35.8
Estimated audience size2,959,076

Audience persona

The typical Sarah Paulson fan in United States is more female, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Holland Taylor.

Top regions in United States

Top regions ranked by reach for Sarah Paulson in United States
RegionReachAffinity
California338,3271.04×
Texas254,5641×
New York203,7721.23×
Florida188,5160.94×
Pennsylvania107,0071.07×
Illinois104,3811.06×
Ohio96,3871.06×
North Carolina92,4871.04×
Georgia87,7120.96×
Michigan77,4591×
New Jersey74,4880.99×
Virginia68,5970.95×
Washington65,5111.1×
Massachusetts65,0681.12×
Tennessee63,6891.07×
Arizona63,3761.05×
Indiana57,5811.07×
Missouri53,3261.12×
Colorado52,5411.13×
Maryland48,5100.95×
Wisconsin46,3351.04×
Minnesota44,8371.06×
South Carolina42,6430.96×
Oregon40,9721.21×
Alabama40,2570.97×
Kentucky39,2371.06×
Louisiana37,0840.97×
Oklahoma36,0451.1×
Connecticut33,5941.13×
Utah27,2461.03×
Nevada26,4560.92×
Kansas23,9991.03×
Arkansas23,6590.97×
Iowa23,2620.95×
Mississippi19,4780.8×
Idaho14,6820.99×
Nebraska14,0740.95×
New Mexico13,8540.93×
West Virginia12,3740.9×
New Hampshire12,1121.04×
Maine11,6881.1×
Hawaii9,7610.77×
Rhode Island9,4551×
Washington, District of Columbia8,4040.94×
Montana8,2751.01×
Delaware7,2890.89×
South Dakota5,6630.83×
Alaska5,4670.86×
Vermont5,2541.01×
North Dakota5,0430.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sarah Paulson audience
BrandAffinityCategory
Holland Taylor109.32×Movies & TV
GroupMe78.63×Internet & Social Media
Alison Brie37.7×Movies & TV
Rachel Weisz43.44×Movies & TV
Kristen Stewart33.67×Movies & TV
Kyle Chandler56.43×Movies & TV
Jessica Lange79.31×Movies & TV
TripIt148.95×Travel & Leisure
Anna Paquin51.54×Movies & TV
Vera Farmiga42.41×Movies & TV
Ruby Rose39.52×Movies & TV
Lily Tomlin40.92×Movies & TV
Dreamforce148.56×
Rosie O'Donnell26.79×Movies & TV
Gillian Anderson27.42×Movies & TV
Todoist63.23×Technology & Electronics
Urban contemporary14.17×Music & Radio
Sara Gilbert41.75×Movies & TV
Adam Lambert36.15×Music & Radio
Sean Hayes (actor)44.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sarah Paulson audience
TraitClusterScore
ExtroversionTHRILL1.79
Healthy LifestyleBALANCE1.22
Urban LifestyleOPEN1.22
Social Media UsageJOY1.21
CreativityOPEN1.2
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Sarah Paulson
CountryShare
United States37.0%
United Kingdom8.2%
Brazil5.7%

See Sarah Paulson audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Sarah Paulson have in United States?

Sarah Paulson has an estimated audience of 2,959,076 people in United States, concentrated in California and Texas.

What is the gender split and age of Sarah Paulson fans?

72.5% of Sarah Paulson fans are female, 27.5% are male, with an average age of 35.8 years.

Which brands do Sarah Paulson fans like most?

Sarah Paulson fans show strongest brand affinity for Holland Taylor (109.32×), GroupMe (78.63×), and Alison Brie (37.7×) over the country average.

Where do Sarah Paulson fans live in United States?

Sarah Paulson fans in United States are most concentrated in California (reach 338,327), Texas (reach 254,564), and New York (reach 203,772). These three regions account for the largest share of the active audience.

What other brands do Sarah Paulson fans also like?

Beyond Sarah Paulson itself, the audience over-indexes on GroupMe (78.63×), Alison Brie (37.7×), Rachel Weisz (43.44×), and Kristen Stewart (33.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sarah Paulson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.