Rascasse Audience Intelligence

Sarah Paulson Audience in United States

A data profile of the people who buy, follow and care about Sarah Paulson in United States — modelled from more than twelve digital signal sources. Sarah Paulson has an estimated audience of 3,025,601 people in United States.

#542among Actor Actress or TV Star in United States#1556among Person in United States#1342in Movies & TV

The average Sarah Paulson fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include GroupMe, Holland Taylor, Alison Brie, with strongest over-indexing on GroupMe (78.63× the country average).

Demographically, the Sarah Paulson audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sarah Paulson fan in United States is more female, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for GroupMe.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sarah Paulson profile in United States.

Audience size
3M
in United States
Gender
72.5%♀
27.5% male
Age
35.8
average years
Country rank
#10227
Person in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sarah Paulson fans

72.5% are female, 27.5% are male, average age 35.8.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Sarah Paulson audience in United States
MetricValue
Female72.5%
Male27.5%
Average age35.8
Estimated audience size3,025,601
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Sarah Paulson audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4917%
50+16%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Sarah Paulson audience comes from United States.

Worldwide audience distribution share by country for Sarah Paulson
CountryShare
United States37.1%
United Kingdom8.5%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sarah Paulson audience in United States is strongest.

Fig. 05

Top regions by affinity

Sarah Paulson fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~40K1.16×
02New York~200K1.13×
03Maine~10K1.11×
04Missouri~50K1.10×
05Massachusetts~60K1.09×
06Connecticut~30K1.09×
07Oklahoma~40K1.08×
08Colorado~50K1.07×
09Tennessee~60K1.06×
10Washington~60K1.06×
11Kentucky~40K1.06×
12Pennsylvania~100K1.05×
13New Hampshire~10K1.05×
14Rhode Island~10K1.05×
15Ohio~90K1.04×
16Arizona~60K1.04×
17Vermont~5K1.04×
18California~300K1.02×
19Illinois~100K1.02×
20North Carolina~90K1.02×
21Indiana~60K1.02×
22Maryland~50K1.02×
23Montana~8K1.02×
24Minnesota~40K1.01×
25New Jersey~80K1.00×
26Wisconsin~40K1.00×
27Louisiana~40K1.00×
28Kansas~20K1.00×
29Georgia~90K0.99×
30Michigan~80K0.99×
31South Carolina~40K0.99×
32Utah~30K0.99×
33Idaho~10K0.99×
34Arkansas~20K0.98×
35Delaware~8K0.98×
36Texas~200K0.97×
37Nevada~30K0.97×
38Alabama~40K0.96×
39New Mexico~10K0.96×
40West Virginia~10K0.96×
41Washington, District of Columbia~8K0.96×
42Florida~200K0.95×
43Nebraska~10K0.95×
44Virginia~70K0.94×
45Iowa~20K0.93×
46Alaska~6K0.92×
47Mississippi~20K0.89×
48North Dakota~5K0.89×
49South Dakota~6K0.86×
50Hawaii~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Sarah Paulson, United States
0.81×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sarah Paulson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sarah Paulson audience
#·InterestCategoryAffinity×
01TripItTravel & Leisure148.95×
02DreamforceEvent148.56×
03Holland TaylorMovies & TV109.32×
04Jessica LangeMovies & TV79.31×
05GroupMeInternet & Social Media78.63×
06TodoistTechnology & Electronics63.23×
07Kyle ChandlerMovies & TV56.43×
08Anna PaquinMovies & TV51.54×
09Sean Hayes (actor)Movies & TV44.51×
10Rachel WeiszMovies & TV43.44×
11Vera FarmigaMovies & TV42.41×
12Sara GilbertMovies & TV41.75×
13Lily TomlinMovies & TV40.92×
14Ruby RoseMovies & TV39.52×
15Alison BrieMovies & TV37.70×
16Adam LambertMusic & Radio36.15×
17Kristen StewartMovies & TV33.67×
18Gillian AndersonMovies & TV27.42×
19Rosie O'DonnellMovies & TV26.79×
20Urban contemporaryMusic & Radio14.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sarah Paulson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sarah Paulson audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.56×
Convenience OrientationPREMIUM1.52×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sarah Paulson audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.13×
TravellingTHRILL1.16×
Pet OwnershipJOY1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sarah Paulson have in United States?

Sarah Paulson has an estimated audience of 3,025,601 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sarah Paulson fans?

72.5% of Sarah Paulson fans are female, 27.5% are male, with an average age of 35.8 years.

03

Which brands do Sarah Paulson fans like most?

Sarah Paulson fans show strongest brand affinity for GroupMe (78.63×), Holland Taylor (109.32×), and Alison Brie (37.7×) over the country average.

04

Where do Sarah Paulson fans live in United States?

Sarah Paulson fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sarah Paulson fans also like?

Beyond Sarah Paulson itself, the audience over-indexes on Holland Taylor (109.32×), Alison Brie (37.7×), Rachel Weisz (43.44×), and Jessica Lange (79.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Sarah Paulson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sarah Paulson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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