A data profile of the people who buy, follow and care about Holland Taylor in United States — modelled from more than twelve digital signal sources. Holland Taylor has an estimated audience of 1,616,427 people in United States.
The average Holland Taylor fan in United States is 47.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sarah Paulson, American Musical and Dramatic Academy, Cheyenne Jackson, with strongest over-indexing on Sarah Paulson (97.13× the country average).
Demographically, the Holland Taylor audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Holland Taylor fan in United States is more female, around 47.2 years old, with strong Spirituality tendencies and a notable affinity for Sarah Paulson.
The key figures that characterise the Holland Taylor profile in United States.
61.7% are female, 38.3% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 47.2 |
| Estimated audience size | 1,616,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 39% |
Where the Holland Taylor audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maine | ~7K | 1.18× | |
| 02 | Rhode Island | ~6K | 1.15× | |
| 03 | Pennsylvania | ~60K | 1.14× | |
| 04 | Connecticut | ~20K | 1.14× | |
| 05 | New Hampshire | ~7K | 1.13× | |
| 06 | Missouri | ~30K | 1.12× | |
| 07 | New York | ~100K | 1.11× | |
| 08 | Ohio | ~60K | 1.10× | |
| 09 | Vermont | ~3K | 1.10× | |
| 10 | Massachusetts | ~30K | 1.08× | |
| 11 | West Virginia | ~8K | 1.08× | |
| 12 | Kentucky | ~20K | 1.07× | |
| 13 | Oregon | ~20K | 1.07× | |
| 14 | Indiana | ~30K | 1.06× | |
| 15 | Tennessee | ~30K | 1.04× | |
| 16 | Michigan | ~40K | 1.03× | |
| 17 | New Jersey | ~40K | 1.03× | |
| 18 | Wisconsin | ~30K | 1.03× | |
| 19 | Oklahoma | ~20K | 1.03× | |
| 20 | Illinois | ~60K | 1.02× | |
| 21 | Iowa | ~10K | 1.02× | |
| 22 | Delaware | ~5K | 1.02× | |
| 23 | Idaho | ~8K | 1.01× | |
| 24 | Minnesota | ~20K | 1.00× | |
| 25 | Kansas | ~10K | 1.00× | |
| 26 | New Mexico | ~8K | 1.00× | |
| 27 | Arizona | ~30K | 0.99× | |
| 28 | Colorado | ~30K | 0.99× | |
| 29 | North Carolina | ~50K | 0.98× | |
| 30 | Washington | ~30K | 0.98× | |
| 31 | Maryland | ~30K | 0.98× | |
| 32 | South Carolina | ~20K | 0.98× | |
| 33 | Nebraska | ~8K | 0.98× | |
| 34 | California | ~200K | 0.97× | |
| 35 | Montana | ~4K | 0.97× | |
| 36 | Alabama | ~20K | 0.96× | |
| 37 | Arkansas | ~10K | 0.96× | |
| 38 | Florida | ~100K | 0.95× | |
| 39 | Texas | ~100K | 0.94× | |
| 40 | Washington, District of Columbia | ~5K | 0.94× | |
| 41 | Virginia | ~40K | 0.93× | |
| 42 | Georgia | ~50K | 0.92× | |
| 43 | Louisiana | ~20K | 0.92× | |
| 44 | Nevada | ~10K | 0.92× | |
| 45 | Utah | ~10K | 0.91× | |
| 46 | North Dakota | ~3K | 0.91× | |
| 47 | South Dakota | ~3K | 0.90× | |
| 48 | Mississippi | ~10K | 0.88× | |
| 49 | Alaska | ~3K | 0.85× | |
| 50 | Hawaii | ~6K | 0.79× |
The strongest cross-interests of the Holland Taylor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sarah Paulson | Movies & TV | 97.13× | ||
| 02 | American Musical and Dramatic Academy | Business & Career | 68.54× | ||
| 03 | Cheyenne Jackson | Movies & TV | 63.41× | ||
| 04 | Sara Gilbert | Movies & TV | 26.45× | ||
| 05 | Samira Wiley | Fashion & Accessoires | 25.60× | ||
| 06 | Portia de Rossi | Movies & TV | 24.17× | ||
| 07 | Vixen (band) | Music & Radio | 21.22× | ||
| 08 | Rooney Mara | Movies & TV | 20.97× | ||
| 09 | Kyle Chandler | Movies & TV | 20.00× | ||
| 10 | Melanie Lynskey | Movies & TV | 17.76× | ||
| 11 | Anna Paquin | Movies & TV | 17.64× | ||
| 12 | GroupMe | Internet & Social Media | 15.30× | ||
| 13 | Kate Mara | Movies & TV | 12.70× | ||
| 14 | Amal Clooney | Politics & Society | 12.17× | ||
| 15 | Aubrey Plaza | Movies & TV | 9.49× | ||
| 16 | Kristen Stewart | Movies & TV | 9.16× | ||
| 17 | Natasha Lyonne | Movies & TV | 8.03× | ||
| 18 | Golden Globe Award | Movies & TV | 6.95× | ||
| 19 | Video on demand | Movies & TV | 2.88× | ||
| 20 | Peacemaker | Movies & TV | 2.24× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.67× | |
| Convenience Orientation | PREMIUM | 1.46× | |
| Mindfulness | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Sustainability | BALANCE | 0.98× | |
| Travelling | THRILL | 0.99× |
Holland Taylor has an estimated audience of 1,616,427 people in United States, concentrated in California and Texas.
61.7% of Holland Taylor fans are female, 38.3% are male, with an average age of 47.2 years.
Holland Taylor fans show strongest brand affinity for Sarah Paulson (97.13×), American Musical and Dramatic Academy (68.54×), and Cheyenne Jackson (63.41×) over the country average.
Holland Taylor fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Holland Taylor itself, the audience over-indexes on American Musical and Dramatic Academy (68.54×), Cheyenne Jackson (63.41×), Golden Globe Award (6.95×), and Kyle Chandler (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Holland Taylor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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