Rooney Mara Audience in United States

Rooney Mara logo

Rooney Mara has an estimated audience of 1,496,749 people in United States. 44.3% are female, 55.7% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: Kate Mara, Zazie Beetz, Anna Camp, Brittany Snow, Vera Farmiga.

The average Rooney Mara fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kate Mara, Zazie Beetz, Anna Camp, with strongest over-indexing on Kate Mara (237.96× the country average). Demographically, the Rooney Mara audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Rooney Mara fans

Demographic split for Rooney Mara audience in United States
MetricValue
Female44.3%
Male55.7%
Average age37.1
Estimated audience size1,496,749

Audience persona

The typical Rooney Mara fan in United States is more male, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kate Mara.

Top regions in United States

Top regions ranked by reach for Rooney Mara in United States
RegionReachAffinity
California207,6101.26×
Texas131,7481.02×
New York106,7211.28×
Florida91,9930.91×
Illinois56,4381.13×
Pennsylvania56,1611.11×
Ohio44,9570.98×
New Jersey42,5931.12×
North Carolina41,8310.93×
Georgia40,6500.88×
Michigan40,2121.03×
Washington38,1381.27×
Virginia35,7470.98×
Arizona35,4571.16×
Massachusetts35,2221.19×
Colorado28,7401.22×
Tennessee27,4500.91×
Indiana25,0030.91×
Missouri24,5681.02×
Maryland23,9160.93×
Minnesota23,1011.08×
Oregon22,3101.3×
Wisconsin22,0910.98×
South Carolina19,0120.84×
Kentucky17,1450.91×
Connecticut17,1071.14×
Alabama16,3970.78×
Louisiana15,1480.78×
Oklahoma15,0300.9×
Utah14,2521.06×
Nevada13,7800.95×
Iowa11,0340.89×
Kansas10,9930.93×
Arkansas10,0550.82×
Mississippi8,2310.67×
New Mexico7,9591.06×
Idaho7,6891.02×
Nebraska6,7820.9×
Hawaii6,3780.99×
New Hampshire6,2421.06×
Maine5,6861.06×
West Virginia5,4720.79×
Rhode Island5,1391.08×
Washington, District of Columbia5,0151.11×
Montana4,6481.12×
Delaware3,6380.88×
Alaska3,2131×
South Dakota2,8920.84×
Vermont2,8831.1×
North Dakota2,5350.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rooney Mara audience
BrandAffinityCategory
Kate Mara237.96×Movies & TV
Zazie Beetz177.15×Movies & TV
Anna Camp32.91×Movies & TV
Brittany Snow17.2×Movies & TV
Vera Farmiga31.63×Movies & TV
Jon Hamm15.82×Movies & TV
Joaquin Phoenix20.62×Movies & TV
Kirsten Dunst13.29×Movies & TV
Miles Teller13.85×Movies & TV
Peter Thiel11.31×Business & Career
Holland Taylor22.32×Movies & TV
Kristen Stewart11.19×Movies & TV
Charlize Theron10.43×Movies & TV
Profession4.26×Business & Career
David Duchovny20×Movies & TV
Friends2.72×Movies & TV
Video on demand3.37×Movies & TV
Peacemaker3.06×Movies & TV
Superman2.17×Movies & TV
Kubo and the Two Strings39.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rooney Mara audience
TraitClusterScore
Early Adopter MentalityPOWER1.72
Risk AppetiteTHRILL1.7
ExtroversionTHRILL1.65
Urban LifestyleOPEN1.6
TraditionCONSERVATISM1.58
LGBTQ+ IdentityOPEN1.5

Worldwide distribution

Worldwide audience distribution share by country for Rooney Mara
CountryShare
United States28.8%
Brazil8.2%
France6.9%

See Rooney Mara audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Rooney Mara have in United States?

Rooney Mara has an estimated audience of 1,496,749 people in United States, concentrated in California and Texas.

What is the gender split and age of Rooney Mara fans?

44.3% of Rooney Mara fans are female, 55.7% are male, with an average age of 37.1 years.

Which brands do Rooney Mara fans like most?

Rooney Mara fans show strongest brand affinity for Kate Mara (237.96×), Zazie Beetz (177.15×), and Anna Camp (32.91×) over the country average.

Where do Rooney Mara fans live in United States?

Rooney Mara fans in United States are most concentrated in California (reach 207,610), Texas (reach 131,748), and New York (reach 106,721). These three regions account for the largest share of the active audience.

What other brands do Rooney Mara fans also like?

Beyond Rooney Mara itself, the audience over-indexes on Zazie Beetz (177.15×), Anna Camp (32.91×), Brittany Snow (17.2×), and Vera Farmiga (31.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rooney Mara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.