Rascasse Audience Intelligence

Rooney Mara Audience in United States

A data profile of the people who buy, follow and care about Rooney Mara in United States — modelled from more than twelve digital signal sources. Rooney Mara has an estimated audience of 1,509,227 people in United States.

#1178among Actor Actress or TV Star in United States#3543among Person in United States#2935in Movies & TV

The average Rooney Mara fan in United States is 37.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kate Mara, Zazie Beetz, Brittany Snow, with strongest over-indexing on Kate Mara (237.96× the country average).

Demographically, the Rooney Mara audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rooney Mara fan in United States is more male, around 37.1 years old, with strong Spirituality tendencies and a notable affinity for Kate Mara.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rooney Mara profile in United States.

Audience size
1.5M
in United States
Gender
44.3%♀
55.7% male
Age
37.1
average years
Country rank
#17684
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rooney Mara fans

44.3% are female, 55.7% are male, average age 37.1.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Rooney Mara audience in United States
MetricValue
Female44.3%
Male55.7%
Average age37.1
Estimated audience size1,509,227
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Rooney Mara audience in United States
Age bracketShare%
16-1918%
20-2927%
30-3925%
40-4918%
50+12%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Rooney Mara audience comes from United States.

Worldwide audience distribution share by country for Rooney Mara
CountryShare
United States28.7%
Brazil7.8%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rooney Mara audience in United States is strongest.

Fig. 05

Top regions by affinity

Rooney Mara fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.29×
02New York~100K1.22×
03Washington~40K1.22×
04Massachusetts~40K1.20×
05Vermont~3K1.19×
06Colorado~30K1.18×
07California~200K1.16×
08Connecticut~20K1.16×
09Montana~5K1.16×
10Maine~6K1.15×
11New Hampshire~7K1.12×
12Rhode Island~5K1.11×
13Washington, District of Columbia~5K1.11×
14Pennsylvania~60K1.10×
15Arizona~30K1.10×
16Minnesota~20K1.08×
17Illinois~50K1.07×
18New Mexico~8K1.07×
19New Jersey~40K1.06×
20Idaho~8K1.05×
21Alaska~3K1.05×
22Utah~10K1.04×
23Michigan~40K1.01×
24Missouri~20K0.99×
25Wisconsin~20K0.99×
26Hawaii~6K0.97×
27Ohio~40K0.96×
28Virginia~30K0.95×
29Texas~100K0.94×
30Kentucky~20K0.94×
31Nebraska~7K0.94×
32Nevada~10K0.93×
33Kansas~10K0.93×
34North Dakota~3K0.93×
35Maryland~20K0.92×
36North Carolina~40K0.91×
37Oklahoma~20K0.91×
38Delaware~4K0.91×
39Indiana~20K0.90×
40South Dakota~3K0.90×
41Tennessee~30K0.89×
42Iowa~10K0.89×
43Florida~90K0.88×
44West Virginia~6K0.87×
45Arkansas~10K0.84×
46Georgia~40K0.83×
47South Carolina~20K0.83×
48Louisiana~20K0.79×
49Alabama~20K0.78×
50Mississippi~9K0.72×
Fig. 06

Affinity by region

Affinity by region — Rooney Mara, United States
0.72×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rooney Mara audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rooney Mara audience
#·InterestCategoryAffinity×
01Kate MaraMovies & TV237.96×
02Zazie BeetzMovies & TV177.15×
03Kubo and the Two StringsMovies & TV39.28×
04Anna CampMovies & TV32.91×
05Vera FarmigaMovies & TV31.63×
06Holland TaylorMovies & TV22.32×
07Joaquin PhoenixMovies & TV20.62×
08David DuchovnyMovies & TV20.00×
09Jamie BellMovies & TV20.00×
10Brittany SnowMovies & TV17.20×
11Jon HammMovies & TV15.82×
12Ed HarrisMovies & TV15.34×
13Miles TellerMovies & TV13.85×
14Kirsten DunstMovies & TV13.29×
15Peter ThielBusiness & Career11.31×
16Kristen StewartMovies & TV11.19×
17Charlize TheronMovies & TV10.43×
18ProfessionBusiness & Career4.26×
19Video on demandMovies & TV3.37×
20PeacemakerMovies & TV3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rooney Mara audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rooney Mara audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.48×
PatriotismCONSERVATISM1.41×
Early Adopter MentalityPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rooney Mara audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Quality AwarenessPREMIUM0.88×
TravellingTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rooney Mara have in United States?

Rooney Mara has an estimated audience of 1,509,227 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rooney Mara fans?

44.3% of Rooney Mara fans are female, 55.7% are male, with an average age of 37.1 years.

03

Which brands do Rooney Mara fans like most?

Rooney Mara fans show strongest brand affinity for Kate Mara (237.96×), Zazie Beetz (177.15×), and Brittany Snow (17.2×) over the country average.

04

Where do Rooney Mara fans live in United States?

Rooney Mara fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rooney Mara fans also like?

Beyond Rooney Mara itself, the audience over-indexes on Zazie Beetz (177.15×), Brittany Snow (17.2×), Ed Harris (15.34×), and Vera Farmiga (31.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Rooney Mara audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rooney Mara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →