Kubo and the Two Strings Audience in United States

Kubo and the Two Strings has an estimated audience of 396,213 people in United States. 41.8% are female, 58.2% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Night at the Museum, Megamind, Casey Affleck, Charlize Theron, Rooney Mara.

The average Kubo and the Two Strings fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Night at the Museum, Megamind, Casey Affleck, with strongest over-indexing on Night at the Museum (581.23× the country average). Demographically, the Kubo and the Two Strings audience skews more male with an average age of 32.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Kubo and the Two Strings fans

Demographic split for Kubo and the Two Strings audience in United States
MetricValue
Female41.8%
Male58.2%
Average age32.3
Estimated audience size396,213

Audience persona

The typical Kubo and the Two Strings fan in United States is more male, around 32.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Night at the Museum.

Top regions in United States

Top regions ranked by reach for Kubo and the Two Strings in United States
RegionReachAffinity
California63,5771.46×
Texas40,5741.19×
Florida23,3820.87×
New York18,2470.82×
Washington13,3991.69×
Illinois12,1610.92×
Georgia11,9080.98×
North Carolina11,1940.94×
Pennsylvania10,7960.81×
Ohio10,5110.86×
Michigan9,3530.9×
Virginia9,3020.96×
Arizona9,2631.15×
Oregon8,4671.86×
Colorado7,8181.25×
New Jersey7,6260.76×
Massachusetts7,1940.92×
Tennessee7,1480.9×
Indiana6,5130.9×
Utah6,1781.74×
Missouri6,0240.94×
Maryland5,9430.87×
Minnesota5,5190.97×
Wisconsin5,4200.91×
Oklahoma4,7981.09×
Nevada4,3821.14×
South Carolina4,3400.73×
Kentucky4,1430.83×
Louisiana3,8600.76×
Alabama3,4740.63×
Connecticut3,1920.8×
Kansas3,0350.97×
Arkansas3,0280.93×
New Mexico2,9511.49×
Hawaii2,9201.71×
Iowa2,7670.85×
Idaho2,5751.3×
Mississippi2,1070.65×
Nebraska1,7840.9×
Montana1,2861.17×
Maine1,2740.9×
New Hampshire1,2330.79×
West Virginia1,1740.64×
Alaska1,1221.32×
Rhode Island1,0230.81×
Washington, District of Columbia8950.75×
Delaware8230.75×
South Dakota7790.85×
Vermont6560.94×
Wyoming5931.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kubo and the Two Strings audience
BrandAffinityCategory
Night at the Museum581.23×Movies & TV
Megamind83.4×Movies & TV
Casey Affleck111.27×Movies & TV
Charlize Theron48.23×Movies & TV
Rooney Mara88.82×Movies & TV
Zootopia40.03×Movies & TV
Agents of S.H.I.E.L.D.70.23×Movies & TV
The Lego Movie65.19×Movies & TV
Lego Batman43.82×Kids & Family
Disneyland Paris19.27×Travel & Leisure
Wreck-It Ralph31.74×Movies & TV
Black Panther (film)22.3×Movies & TV
Legoland20×Travel & Leisure
Superman3.34×Movies & TV
Kate Mara20×Movies & TV
Pokémon7.1×Games
Chris Pine21.05×Movies & TV
Michelle Monaghan20×Movies & TV
Guardians of the Galaxy (film)12.14×Movies & TV
Dakota Johnson9.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kubo and the Two Strings audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.29
Early Adopter MentalityPOWER1.63
Price SensitivityPREMIUM1.62
Pet OwnershipJOY1.45
ExtroversionTHRILL1.36
Social Media UsageJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Kubo and the Two Strings
CountryShare
United States58.5%
United Kingdom9.4%
Germany3.6%

See Kubo and the Two Strings audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Kubo and the Two Strings have in United States?

Kubo and the Two Strings has an estimated audience of 396,213 people in United States, concentrated in California and Texas.

What is the gender split and age of Kubo and the Two Strings fans?

41.8% of Kubo and the Two Strings fans are female, 58.2% are male, with an average age of 32.3 years.

Which brands do Kubo and the Two Strings fans like most?

Kubo and the Two Strings fans show strongest brand affinity for Night at the Museum (581.23×), Megamind (83.4×), and Casey Affleck (111.27×) over the country average.

Where do Kubo and the Two Strings fans live in United States?

Kubo and the Two Strings fans in United States are most concentrated in California (reach 63,577), Texas (reach 40,574), and Florida (reach 23,382). These three regions account for the largest share of the active audience.

What other brands do Kubo and the Two Strings fans also like?

Beyond Kubo and the Two Strings itself, the audience over-indexes on Megamind (83.4×), Casey Affleck (111.27×), Charlize Theron (48.23×), and Rooney Mara (88.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kubo and the Two Strings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.