Agents of S.H.I.E.L.D. Audience in United States

Agents of S.H.I.E.L.D. logo

Agents of S.H.I.E.L.D. has an estimated audience of 1,267,726 people in United States. 31.0% are female, 69.0% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Peacemaker, Megamind, Krysten Ritter, Invincible (2006 film), Deborah Ann Woll.

The average Agents of S.H.I.E.L.D. fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Peacemaker, Megamind, Krysten Ritter, with strongest over-indexing on Peacemaker (26.97× the country average). Demographically, the Agents of S.H.I.E.L.D. audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Agents of S.H.I.E.L.D. fans

Demographic split for Agents of S.H.I.E.L.D. audience in United States
MetricValue
Female31.0%
Male69.0%
Average age35.0
Estimated audience size1,267,726

Audience persona

The typical Agents of S.H.I.E.L.D. fan in United States is more male, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Peacemaker.

Top regions in United States

Top regions ranked by reach for Agents of S.H.I.E.L.D. in United States
RegionReachAffinity
California138,7971×
Texas114,3151.05×
Florida83,2460.97×
New York69,4380.98×
Pennsylvania43,3861.02×
Georgia43,0561.1×
Illinois42,1571×
Ohio41,5881.06×
North Carolina38,7871.02×
Michigan34,3641.04×
Virginia31,0211×
Washington29,9281.18×
New Jersey29,4520.91×
Tennessee25,8731.02×
Indiana25,5611.1×
Massachusetts25,4771.02×
Arizona24,4530.94×
Missouri23,2071.14×
South Carolina21,7521.14×
Maryland20,5770.94×
Alabama18,7221.06×
Kentucky18,7051.18×
Wisconsin18,5560.97×
Colorado17,7380.89×
Minnesota17,1020.94×
Louisiana16,5951.02×
Oklahoma16,4181.17×
Oregon16,2061.12×
Utah12,7301.12×
Connecticut12,3670.97×
Arkansas11,9911.15×
Nevada11,2820.92×
Kansas10,8431.09×
Iowa10,6301.02×
Mississippi10,2160.98×
Idaho7,4161.17×
Nebraska5,9830.94×
New Mexico5,5510.87×
West Virginia5,4180.92×
Hawaii5,0500.93×
New Hampshire4,4800.9×
Maine4,3230.95×
Montana3,4260.97×
Rhode Island3,3930.84×
Delaware3,3670.96×
Washington, District of Columbia3,0050.79×
South Dakota2,7380.93×
North Dakota2,6501.02×
Alaska2,6270.97×
Vermont1,8640.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Agents of S.H.I.E.L.D. audience
BrandAffinityCategory
Peacemaker26.97×Movies & TV
Megamind65×Movies & TV
Krysten Ritter64.28×Movies & TV
Invincible (2006 film)41.04×Movies & TV
Deborah Ann Woll93.1×Movies & TV
Jason Isaacs70.27×Movies & TV
Night at the Museum69.69×Movies & TV
Oscar Isaac40.44×Movies & TV
Evan Rachel Wood65.19×Movies & TV
Michael Gambon74.05×Movies & TV
Superman7.01×Movies & TV
Bonnie Wright77.68×Movies & TV
Elementary (TV series)44.35×Movies & TV
Charlize Theron30.1×Movies & TV
Josh Gad55.49×Movies & TV
Robbie Coltrane70.73×Movies & TV
Bryan Cranston31.68×Movies & TV
Andy Serkis56.48×Movies & TV
Nathalie Emmanuel60.74×Movies & TV
Death Proof71.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Agents of S.H.I.E.L.D. audience
TraitClusterScore
Early Adopter MentalityPOWER1.62
ExtroversionTHRILL1.3
Social Media UsageJOY1.23
Pet OwnershipJOY1.21
LGBTQ+ IdentityOPEN1.19
Urban LifestyleOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Agents of S.H.I.E.L.D.
CountryShare
United States28.1%
India8.0%
Germany6.3%

See Agents of S.H.I.E.L.D. audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Agents of S.H.I.E.L.D. have in United States?

Agents of S.H.I.E.L.D. has an estimated audience of 1,267,726 people in United States, concentrated in California and Texas.

What is the gender split and age of Agents of S.H.I.E.L.D. fans?

31.0% of Agents of S.H.I.E.L.D. fans are female, 69.0% are male, with an average age of 35.0 years.

Which brands do Agents of S.H.I.E.L.D. fans like most?

Agents of S.H.I.E.L.D. fans show strongest brand affinity for Peacemaker (26.97×), Megamind (65×), and Krysten Ritter (64.28×) over the country average.

Where do Agents of S.H.I.E.L.D. fans live in United States?

Agents of S.H.I.E.L.D. fans in United States are most concentrated in California (reach 138,797), Texas (reach 114,315), and Florida (reach 83,246). These three regions account for the largest share of the active audience.

What other brands do Agents of S.H.I.E.L.D. fans also like?

Beyond Agents of S.H.I.E.L.D. itself, the audience over-indexes on Megamind (65×), Krysten Ritter (64.28×), Invincible (2006 film) (41.04×), and Deborah Ann Woll (93.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Agents of S.H.I.E.L.D.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.