Rascasse Audience Intelligence

Agents of S.H.I.E.L.D. Audience in United States

A data profile of the people who buy, follow and care about Agents of S.H.I.E.L.D. in United States — modelled from more than twelve digital signal sources. Agents of S.H.I.E.L.D. has an estimated audience of 1,254,260 people in United States.

#385among TV series in United States#1435among Movie / TV Show / Series in United States#3483in Movies & TV

The average Agents of S.H.I.E.L.D. fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peacemaker, Megamind, Invincible (2006 film), with strongest over-indexing on Peacemaker (26.97× the country average).

Demographically, the Agents of S.H.I.E.L.D. audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Agents of S.H.I.E.L.D. fan in United States is more male, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for Peacemaker.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Agents of S.H.I.E.L.D. profile in United States.

Audience size
1.3M
in United States
Gender
31.0%♀
69.0% male
Age
35.0
average years
Country rank
#20212
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Agents of S.H.I.E.L.D. viewers

31.0% are female, 69.0% are male, average age 35.0.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Agents of S.H.I.E.L.D. audience in United States
MetricValue
Female31.0%
Male69.0%
Average age35.0
Estimated audience size1,254,260
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Agents of S.H.I.E.L.D. audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3922%
40-4918%
50+10%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Agents of S.H.I.E.L.D. audience comes from United States.

Worldwide audience distribution share by country for Agents of S.H.I.E.L.D.
CountryShare
United States27.8%
India6.1%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Agents of S.H.I.E.L.D. audience in United States is strongest.

Fig. 05

Top regions by affinity

Agents of S.H.I.E.L.D. fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~20K1.15×
02Arkansas~10K1.15×
03Idaho~7K1.14×
04Oklahoma~20K1.13×
05South Carolina~20K1.11×
06Oregon~20K1.11×
07Washington~30K1.10×
08Missouri~20K1.10×
09Utah~10K1.08×
10Indiana~20K1.06×
11Alaska~3K1.06×
12Georgia~40K1.05×
13Alabama~20K1.05×
14Kansas~10K1.05×
15Montana~4K1.05×
16North Dakota~3K1.04×
17Nebraska~7K1.03×
18Ohio~40K1.02×
19Michigan~30K1.02×
20Mississippi~10K1.02×
21Iowa~10K1.01×
22Virginia~30K1.00×
23Tennessee~30K1.00×
24Louisiana~20K1.00×
25Texas~100K0.99×
26Pennsylvania~40K0.99×
27North Carolina~40K0.99×
28Massachusetts~20K0.99×
29West Virginia~6K0.98×
30Maine~4K0.98×
31South Dakota~3K0.98×
32Wisconsin~20K0.97×
33New Hampshire~5K0.97×
34Delaware~3K0.97×
35Connecticut~10K0.96×
36Vermont~2K0.96×
37California~100K0.95×
38Illinois~40K0.95×
39Maryland~20K0.95×
40Minnesota~20K0.95×
41New York~70K0.94×
42Arizona~20K0.94×
43Hawaii~5K0.94×
44Florida~80K0.93×
45Rhode Island~4K0.93×
46Nevada~10K0.92×
47New Mexico~6K0.91×
48New Jersey~30K0.88×
49Colorado~20K0.87×
50Washington, District of Columbia~3K0.82×
Fig. 06

Affinity by region

Affinity by region — Agents of S.H.I.E.L.D., United States
0.82×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Agents of S.H.I.E.L.D. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Agents of S.H.I.E.L.D. audience
#·InterestCategoryAffinity×
01Deborah Ann WollMovies & TV93.10×
02Bonnie WrightMovies & TV77.68×
03Michael GambonMovies & TV74.05×
04Death ProofMovies & TV71.37×
05Robbie ColtraneMovies & TV70.73×
06Jason IsaacsMovies & TV70.27×
07Night at the MuseumMovies & TV69.69×
08Evan Rachel WoodMovies & TV65.19×
09MegamindMovies & TV65.00×
10Krysten RitterMovies & TV64.28×
11Eddie RedmayneMovies & TV58.37×
12Andy SerkisMovies & TV56.48×
13Josh GadMovies & TV55.49×
14Elementary (TV series)Movies & TV44.35×
15Invincible (2006 film)Movies & TV41.04×
16Oscar IsaacMovies & TV40.44×
17Bryan CranstonMovies & TV31.68×
18Charlize TheronMovies & TV30.10×
19PeacemakerMovies & TV26.97×
20SupermanMovies & TV7.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Agents of S.H.I.E.L.D. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Agents of S.H.I.E.L.D. audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.54×
PatriotismCONSERVATISM1.46×
Social Media UsageJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Agents of S.H.I.E.L.D. audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
TravellingTHRILL0.93×
Career OrientationPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Agents of S.H.I.E.L.D. have in United States?

Agents of S.H.I.E.L.D. has an estimated audience of 1,254,260 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Agents of S.H.I.E.L.D. viewers?

31.0% of Agents of S.H.I.E.L.D. fans are female, 69.0% are male, with an average age of 35.0 years.

03

Which brands do Agents of S.H.I.E.L.D. fans like most?

Agents of S.H.I.E.L.D. fans show strongest brand affinity for Peacemaker (26.97×), Megamind (65×), and Invincible (2006 film) (41.04×) over the country average.

04

Where do Agents of S.H.I.E.L.D. fans live in United States?

Agents of S.H.I.E.L.D. fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Agents of S.H.I.E.L.D. fans also like?

Beyond Agents of S.H.I.E.L.D. itself, the audience over-indexes on Megamind (65×), Invincible (2006 film) (41.04×), Deborah Ann Woll (93.1×), and Krysten Ritter (64.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Agents of S.H.I.E.L.D.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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