Death Proof Audience in United States

Death Proof logo

Death Proof has an estimated audience of 904,555 people in United States. 35.9% are female, 64.1% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Charlize Theron, Nathalie Emmanuel, Jason Statham, Jason Momoa, Brie Larson.

The average Death Proof fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charlize Theron, Nathalie Emmanuel, Jason Statham, with strongest over-indexing on Charlize Theron (94.54× the country average). Demographically, the Death Proof audience skews more male with an average age of 38.1, and over-indexes on personality traits such as LGBTQ+ Identity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

Demographics of Death Proof fans

Demographic split for Death Proof audience in United States
MetricValue
Female35.9%
Male64.1%
Average age38.1
Estimated audience size904,555

Audience persona

The typical Death Proof fan in United States is more male, around 38.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Charlize Theron.

Top regions in United States

Top regions ranked by reach for Death Proof in United States
RegionReachAffinity
California122,7271.23×
Texas93,7841.21×
Florida48,6050.79×
New York47,7180.94×
Illinois32,0311.06×
Pennsylvania29,1120.96×
Ohio27,7150.99×
North Carolina25,3750.93×
Georgia25,1690.9×
Michigan24,7391.05×
Arizona23,2961.26×
Washington21,2411.17×
Tennessee19,2771.06×
Virginia19,1230.87×
New Jersey18,7520.82×
Indiana18,6481.13×
Colorado17,8791.25×
Missouri17,0911.17×
Massachusetts14,9000.84×
Oregon14,8531.43×
Kentucky12,8081.13×
Wisconsin12,6620.93×
Maryland12,6080.81×
Oklahoma12,4541.24×
Minnesota11,6260.9×
South Carolina10,9050.8×
Alabama10,7190.85×
Louisiana10,6250.91×
Nevada10,1141.16×
Utah7,9620.98×
Arkansas7,7771.04×
Connecticut7,7260.85×
Kansas7,7121.08×
Iowa7,5281.01×
New Mexico6,7721.49×
Mississippi6,2370.84×
Idaho4,7371.04×
Nebraska4,3690.96×
West Virginia4,1250.98×
New Hampshire3,2130.9×
Montana3,1601.26×
Maine3,0450.94×
Hawaii2,6750.69×
Rhode Island2,4050.84×
Alaska2,2201.15×
Washington, District of Columbia2,1220.78×
South Dakota1,9270.92×
Delaware1,8240.73×
North Dakota1,6790.9×
Vermont1,4100.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Death Proof audience
BrandAffinityCategory
Charlize Theron94.54×Movies & TV
Nathalie Emmanuel198.08×Movies & TV
Jason Statham68.02×Movies & TV
Jason Momoa55.44×Movies & TV
Brie Larson87.91×Movies & TV
Sung Kang185.58×Movies & TV
Paul Walker63.14×Movies & TV
Dungeons & Dragons (TV series)93.36×Movies & TV
Gone in 60 Seconds (2000 film)147.52×Movies & TV
Tucker & Dale vs. Evil156.95×Movies & TV
Collateral (film)134.83×Movies & TV
Misfits (TV series)131.92×Movies & TV
Rush (2013 film)113.7×Movies & TV
Kings (U.S. TV series)50.63×Movies & TV
Inglourious Basterds62.55×Movies & TV
Dead Snow294.28×Movies & TV
Need for Speed (film)149.85×Movies & TV
Person of Interest (TV series)86.34×Movies & TV
Mission: Impossible (film series)35.16×Movies & TV
Peacemaker12.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Death Proof audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.03
IndividualismJOY1.74
ExtroversionTHRILL1.62
TraditionCONSERVATISM1.59
PatriotismCONSERVATISM1.59
Early Adopter MentalityPOWER1.54

Worldwide distribution

Worldwide audience distribution share by country for Death Proof
CountryShare
United States35.4%
United Kingdom6.3%
France5.8%

See Death Proof audiences in other countries

More Thriller audiences in United States

Frequently asked questions

How many fans does Death Proof have in United States?

Death Proof has an estimated audience of 904,555 people in United States, concentrated in California and Texas.

What is the gender split and age of Death Proof fans?

35.9% of Death Proof fans are female, 64.1% are male, with an average age of 38.1 years.

Which brands do Death Proof fans like most?

Death Proof fans show strongest brand affinity for Charlize Theron (94.54×), Nathalie Emmanuel (198.08×), and Jason Statham (68.02×) over the country average.

Where do Death Proof fans live in United States?

Death Proof fans in United States are most concentrated in California (reach 122,727), Texas (reach 93,784), and Florida (reach 48,605). These three regions account for the largest share of the active audience.

What other brands do Death Proof fans also like?

Beyond Death Proof itself, the audience over-indexes on Nathalie Emmanuel (198.08×), Jason Statham (68.02×), Jason Momoa (55.44×), and Brie Larson (87.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Death Proof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.