Rascasse Audience Intelligence

Death Proof Audience in United States

A data profile of the people who buy, follow and care about Death Proof in United States — modelled from more than twelve digital signal sources. Death Proof has an estimated audience of 898,175 people in United States.

#24among Thriller in United States#2057among Movie / TV Show / Series in United States#4680in Movies & TV

The average Death Proof fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charlize Theron, Nathalie Emmanuel, Jason Statham, with strongest over-indexing on Charlize Theron (94.54× the country average).

Demographically, the Death Proof audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Death Proof fan in United States is more male, around 38.1 years old, with strong Individualism tendencies and a notable affinity for Charlize Theron.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Death Proof profile in United States.

Audience size
898K
in United States
Gender
35.9%♀
64.1% male
Age
38.1
average years
Country rank
#25436
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Death Proof viewers

35.9% are female, 64.1% are male, average age 38.1.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Death Proof audience in United States
MetricValue
Female35.9%
Male64.1%
Average age38.1
Estimated audience size898,175
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Death Proof audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3926%
40-4918%
50+16%
Fig. 04

Worldwide distribution

30.7%

of the worldwide Death Proof audience comes from United States.

Worldwide audience distribution share by country for Death Proof
CountryShare
United States30.7%
France9.8%
Germany8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Death Proof audience in United States is strongest.

Fig. 05

Top regions by affinity

Death Proof fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~7K1.49×
02Oregon~10K1.37×
03Oklahoma~10K1.25×
04Montana~3K1.25×
05Arizona~20K1.22×
06California~100K1.20×
07Colorado~20K1.20×
08Alaska~2K1.19×
09Missouri~20K1.15×
10Washington~20K1.13×
11Texas~90K1.12×
12New Hampshire~4K1.12×
13Kentucky~10K1.10×
14Nevada~10K1.09×
15Arkansas~8K1.09×
16Idaho~5K1.07×
17West Virginia~4K1.06×
18Tennessee~20K1.05×
19Indiana~20K1.05×
20Kansas~8K1.05×
21South Dakota~2K1.01×
22Michigan~20K1.00×
23Iowa~7K1.00×
24Nebraska~5K1.00×
25North Dakota~2K1.00×
26Maine~3K0.99×
27Illinois~30K0.98×
28Utah~8K0.98×
29Ohio~30K0.96×
30Pennsylvania~30K0.94×
31Vermont~1K0.93×
32Louisiana~10K0.92×
33North Carolina~20K0.91×
34Wisconsin~10K0.91×
35Minnesota~10K0.91×
36Mississippi~7K0.89×
37Georgia~20K0.88×
38Alabama~10K0.88×
39Rhode Island~2K0.87×
40Virginia~20K0.86×
41New York~40K0.85×
42Connecticut~8K0.84×
43South Carolina~10K0.83×
44Massachusetts~10K0.82×
45Maryland~10K0.82×
46Delaware~2K0.80×
47Florida~50K0.79×
48New Jersey~20K0.77×
49Washington, District of Columbia~2K0.77×
50Hawaii~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Death Proof, United States
0.73×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Death Proof audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Death Proof audience
#·InterestCategoryAffinity×
01Dead SnowMovies & TV294.28×
02Nathalie EmmanuelMovies & TV198.08×
03Sung KangMovies & TV185.58×
04Tucker & Dale vs. EvilMovies & TV156.95×
05Need for Speed (film)Movies & TV149.85×
06Gone in 60 Seconds (2000 film)Movies & TV147.52×
07Collateral (film)Movies & TV134.83×
08Misfits (TV series)Movies & TV131.92×
09Green Room (film)Movies & TV114.11×
10Rush (2013 film)Movies & TV113.70×
11Charlize TheronMovies & TV94.54×
12Dungeons & Dragons (TV series)Movies & TV93.36×
13Brie LarsonMovies & TV87.91×
14Person of Interest (TV series)Movies & TV86.34×
15Jason StathamMovies & TV68.02×
16Paul WalkerMovies & TV63.14×
17Inglourious BasterdsMovies & TV62.55×
18Jason MomoaMovies & TV55.44×
19Kings (U.S. TV series)Movies & TV50.63×
20PeacemakerMovies & TV12.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Death Proof audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Death Proof audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.60×
ExtroversionTHRILL1.46×
Price SensitivityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Death Proof audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
TravellingTHRILL0.89×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Death Proof have in United States?

Death Proof has an estimated audience of 898,175 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Death Proof viewers?

35.9% of Death Proof fans are female, 64.1% are male, with an average age of 38.1 years.

03

Which brands do Death Proof fans like most?

Death Proof fans show strongest brand affinity for Charlize Theron (94.54×), Nathalie Emmanuel (198.08×), and Jason Statham (68.02×) over the country average.

04

Where do Death Proof fans live in United States?

Death Proof fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Death Proof fans also like?

Beyond Death Proof itself, the audience over-indexes on Nathalie Emmanuel (198.08×), Jason Statham (68.02×), Jason Momoa (55.44×), and Brie Larson (87.91×) compared to the United States average.

Appendix

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See Death Proof audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Death Proof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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