Rascasse Audience Intelligence

Need for Speed (film) Audience in United States

A data profile of the people who buy, follow and care about Need for Speed (film) in United States — modelled from more than twelve digital signal sources. Need for Speed (film) has an estimated audience of 630,679 people in United States.

#2727among Movie / TV Show / Series in United States#5945in Movies & TV

The average Need for Speed (film) fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Death Proof, Sung Kang, Project CARS, with strongest over-indexing on Death Proof (149.85× the country average).

Demographically, the Need for Speed (film) audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Need for Speed (film) fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Death Proof.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Need for Speed (film) profile in United States.

Audience size
631K
in United States
Gender
36.3%♀
63.7% male
Age
36.7
average years
Country rank
#31857
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Need for Speed (film) viewers

36.3% are female, 63.7% are male, average age 36.7.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Need for Speed (film) audience in United States
MetricValue
Female36.3%
Male63.7%
Average age36.7
Estimated audience size630,679
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Need for Speed (film) audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4921%
50+14%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Need for Speed (film) audience comes from United States.

Worldwide audience distribution share by country for Need for Speed (film)
CountryShare
United States13.8%
Brazil12.9%
Germany10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Need for Speed (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Need for Speed (film) fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~8K1.37×
02Arizona~20K1.26×
03New Mexico~4K1.26×
04Texas~70K1.21×
05Oklahoma~8K1.20×
06Arkansas~6K1.19×
07Alabama~10K1.18×
08North Carolina~20K1.13×
09Mississippi~6K1.13×
10Tennessee~10K1.11×
11Georgia~20K1.10×
12California~80K1.09×
13Kentucky~9K1.09×
14Utah~6K1.09×
15Kansas~5K1.09×
16Idaho~3K1.08×
17Florida~50K1.07×
18Oregon~8K1.07×
19Colorado~10K1.06×
20Nebraska~3K1.06×
21West Virginia~3K1.06×
22Alaska~1K1.06×
23Missouri~10K1.05×
24Maryland~10K1.04×
25Washington~10K1.03×
26Indiana~10K1.03×
27Louisiana~8K1.03×
28Iowa~5K1.02×
29Virginia~20K1.00×
30South Carolina~9K0.99×
31North Dakota~1K0.99×
32Connecticut~6K0.98×
33South Dakota~1K0.96×
34Illinois~20K0.95×
35Wyoming<1K0.93×
36Ohio~20K0.92×
37Pennsylvania~20K0.90×
38Michigan~20K0.90×
39Montana~2K0.88×
40New York~30K0.87×
41Wisconsin~8K0.87×
42New Jersey~10K0.86×
43Rhode Island~2K0.85×
44Delaware~1K0.85×
45Minnesota~7K0.81×
46New Hampshire~2K0.81×
47Maine~2K0.79×
48Massachusetts~10K0.78×
49Hawaii~2K0.76×
50Washington, District of Columbia~1K0.71×
Fig. 06

Affinity by region

Affinity by region — Need for Speed (film), United States
0.71×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Need for Speed (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Need for Speed (film) audience
#·InterestCategoryAffinity×
01WolfPackMovies & TV158.86×
02Death ProofMovies & TV149.85×
03Sung KangMovies & TV141.11×
04Project CARSGames140.47×
05Forza MotorsportGames99.62×
06TrackManiaGames73.03×
07Oblivion (2013 film)Movies & TV59.50×
08Agents of S.H.I.E.L.D.Movies & TV46.24×
09The Expendables (film series)Movies & TV45.68×
10YuYu HakushoLiterature41.79×
11Microsoft Flight SimulatorGames37.58×
12Hawaii Five-0Movies & TV36.81×
13Forza HorizonGames29.53×
14Gerard ButlerMovies & TV28.17×
15Michelle MonaghanMovies & TV20.00×
16Texas de BrazilFood & Beverages20.00×
17Alexander SkarsgårdMovies & TV15.37×
18Brie LarsonMovies & TV15.29×
19Ethan HawkeMovies & TV14.20×
20Mortal KombatGames13.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Need for Speed (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Need for Speed (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
Risk AppetiteTHRILL1.73×
Family OrientationCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Need for Speed (film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
DIY MentalityTHRILL0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Need for Speed (film) have in United States?

Need for Speed (film) has an estimated audience of 630,679 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Need for Speed (film) viewers?

36.3% of Need for Speed (film) fans are female, 63.7% are male, with an average age of 36.7 years.

03

Which brands do Need for Speed (film) fans like most?

Need for Speed (film) fans show strongest brand affinity for Death Proof (149.85×), Sung Kang (141.11×), and Project CARS (140.47×) over the country average.

04

Where do Need for Speed (film) fans live in United States?

Need for Speed (film) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Need for Speed (film) fans also like?

Beyond Need for Speed (film) itself, the audience over-indexes on Sung Kang (141.11×), Project CARS (140.47×), WolfPack (158.86×), and Oblivion (2013 film) (59.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Need for Speed (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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