Need for Speed (film) Audience in United States

Need for Speed (film) logo

Need for Speed (film) has an estimated audience of 636,174 people in United States. 36.3% are female, 63.7% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Tezz, Suhr Guitars, Erté, Hog Hunting, Holt Renfrew.

The average Need for Speed (film) fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tezz, Suhr Guitars, Erté, with strongest over-indexing on Tezz (15.41× the country average). Demographically, the Need for Speed (film) audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Need for Speed (film) fans

Demographic split for Need for Speed (film) audience in United States
MetricValue
Female36.3%
Male63.7%
Average age36.7
Estimated audience size636,174

Audience persona

The typical Need for Speed (film) fan in United States is more male, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Tezz.

Top regions in United States

Top regions ranked by reach for Need for Speed (film) in United States
RegionReachAffinity
California80,6771.15×
Texas69,7771.28×
Florida47,7231.11×
New York33,1200.93×
Georgia22,7341.16×
North Carolina21,8551.14×
Illinois21,0480.99×
Pennsylvania19,3860.9×
Ohio18,6010.95×
Arizona16,6181.28×
Virginia16,0741.04×
Michigan15,3550.92×
New Jersey14,4010.89×
Tennessee14,2941.12×
Washington13,5481.06×
Indiana11,9521.03×
Maryland11,2661.03×
Missouri11,1031.08×
Colorado11,0811.11×
Alabama10,2541.15×
Massachusetts10,0900.81×
South Carolina9,4560.99×
Kentucky8,7971.1×
Oklahoma8,5851.22×
Nevada8,3681.36×
Wisconsin8,3210.87×
Louisiana8,3051.01×
Oregon7,9371.09×
Minnesota7,3780.81×
Utah6,2411.1×
Arkansas6,2101.18×
Connecticut6,1950.97×
Mississippi5,7151.09×
Kansas5,4951.1×
Iowa5,3011.01×
New Mexico4,0991.28×
Idaho3,3991.07×
Nebraska3,2971.03×
West Virginia2,9420.99×
Hawaii1,9710.72×
New Hampshire1,9650.78×
Maine1,7030.75×
Rhode Island1,6020.79×
Montana1,4260.81×
Delaware1,4140.81×
Alaska1,3400.98×
Washington, District of Columbia1,3260.69×
South Dakota1,3000.88×
North Dakota1,2220.93×
Wyoming8220.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Need for Speed (film) audience
BrandAffinityCategory
Tezz15.41×Movies & TV
Suhr Guitars36.69×Music & Radio
Erté139.52×Arts & Culture
Hog Hunting5.35×Sports
Holt Renfrew20×Shopping
Kiss 92FM140.2×Music & Radio
Dog breed1.59×Pets & Animals
College of the Holy Cross20×Business & Career
Hang Seng Index15.01×Business & Career
ENA (Emergency Nurses Association)13.54×Health
Elsword17.05×Games
Monogram3.86×Home & Garden
Captain America (1990 film)4.22×Movies & TV
Wikia3.11×Internet & Social Media
Pai gow20×Games
Google Photos2.03×Technology & Electronics
Grinch3.06×Movies & TV
Keith Stanfield4.68×Movies & TV
3D printing1.65×Technology & Electronics
TVNotas6.48×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Need for Speed (film) audience
TraitClusterScore
Risk AppetiteTHRILL1.94
LGBTQ+ IdentityOPEN1.5
Early Adopter MentalityPOWER1.46
Family OrientationCONSERVATISM1.42
ExtroversionTHRILL1.41
Social Media UsageJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Need for Speed (film)
CountryShare
United States14.2%
Brazil13.0%
Germany10.3%

See Need for Speed (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Need for Speed (film) have in United States?

Need for Speed (film) has an estimated audience of 636,174 people in United States, concentrated in California and Texas.

What is the gender split and age of Need for Speed (film) fans?

36.3% of Need for Speed (film) fans are female, 63.7% are male, with an average age of 36.7 years.

Which brands do Need for Speed (film) fans like most?

Need for Speed (film) fans show strongest brand affinity for Tezz (15.41×), Suhr Guitars (36.69×), and Erté (139.52×) over the country average.

Where do Need for Speed (film) fans live in United States?

Need for Speed (film) fans in United States are most concentrated in California (reach 80,677), Texas (reach 69,777), and Florida (reach 47,723). These three regions account for the largest share of the active audience.

What other brands do Need for Speed (film) fans also like?

Beyond Need for Speed (film) itself, the audience over-indexes on Suhr Guitars (36.69×), Erté (139.52×), Hog Hunting (5.35×), and Holt Renfrew (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Need for Speed (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.