Need for Speed (film) Audience in United States

Need for Speed (film) has an estimated audience of 636,174 people in United States. 36.3% are female, 63.7% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Death Proof, Forza Motorsport, Sung Kang, Project CARS, Oblivion (2013 film).

The average Need for Speed (film) fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Death Proof, Forza Motorsport, Sung Kang, with strongest over-indexing on Death Proof (159.5× the country average). Demographically, the Need for Speed (film) audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Need for Speed (film) fans

Demographic split for Need for Speed (film) audience in United States
MetricValue
Female36.3%
Male63.7%
Average age36.7
Estimated audience size636,174

Audience persona

The typical Need for Speed (film) fan in United States is more male, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Death Proof.

Top regions in United States

Top regions ranked by reach for Need for Speed (film) in United States
RegionReachAffinity
California80,6771.15×
Texas69,7771.28×
Florida47,7231.11×
New York33,1200.93×
Georgia22,7341.16×
North Carolina21,8551.14×
Illinois21,0480.99×
Pennsylvania19,3860.9×
Ohio18,6010.95×
Arizona16,6181.28×
Virginia16,0741.04×
Michigan15,3550.92×
New Jersey14,4010.89×
Tennessee14,2941.12×
Washington13,5481.06×
Indiana11,9521.03×
Maryland11,2661.03×
Missouri11,1031.08×
Colorado11,0811.11×
Alabama10,2541.15×
Massachusetts10,0900.81×
South Carolina9,4560.99×
Kentucky8,7971.1×
Oklahoma8,5851.22×
Nevada8,3681.36×
Wisconsin8,3210.87×
Louisiana8,3051.01×
Oregon7,9371.09×
Minnesota7,3780.81×
Utah6,2411.1×
Arkansas6,2101.18×
Connecticut6,1950.97×
Mississippi5,7151.09×
Kansas5,4951.1×
Iowa5,3011.01×
New Mexico4,0991.28×
Idaho3,3991.07×
Nebraska3,2971.03×
West Virginia2,9420.99×
Hawaii1,9710.72×
New Hampshire1,9650.78×
Maine1,7030.75×
Rhode Island1,6020.79×
Montana1,4260.81×
Delaware1,4140.81×
Alaska1,3400.98×
Washington, District of Columbia1,3260.69×
South Dakota1,3000.88×
North Dakota1,2220.93×
Wyoming8220.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Need for Speed (film) audience
BrandAffinityCategory
Death Proof159.5×Movies & TV
Forza Motorsport237.84×Games
Sung Kang140.2×Movies & TV
Project CARS139.52×Games
Oblivion (2013 film)68.17×Movies & TV
WolfPack153.78×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Agents of S.H.I.E.L.D.51.31×Movies & TV
Gerard Butler23.43×Movies & TV
Forza Horizon35.4×Games
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
TrackMania86.05×Games
Alexander Skarsgård15.78×Movies & TV
The Expendables (film series)45.15×Movies & TV
YuYu Hakusho38.43×Literature
Ethan Hawke12.98×Movies & TV
Income tax13.19×Business & Career
Microsoft Flight Simulator39.7×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Need for Speed (film) audience
TraitClusterScore
Risk AppetiteTHRILL1.94
LGBTQ+ IdentityOPEN1.5
Early Adopter MentalityPOWER1.46
Family OrientationCONSERVATISM1.42
ExtroversionTHRILL1.41
Social Media UsageJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Need for Speed (film)
CountryShare
United States14.2%
Brazil13.0%
Germany10.3%

See Need for Speed (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Need for Speed (film) have in United States?

Need for Speed (film) has an estimated audience of 636,174 people in United States, concentrated in California and Texas.

What is the gender split and age of Need for Speed (film) fans?

36.3% of Need for Speed (film) fans are female, 63.7% are male, with an average age of 36.7 years.

Which brands do Need for Speed (film) fans like most?

Need for Speed (film) fans show strongest brand affinity for Death Proof (159.5×), Forza Motorsport (237.84×), and Sung Kang (140.2×) over the country average.

Where do Need for Speed (film) fans live in United States?

Need for Speed (film) fans in United States are most concentrated in California (reach 80,677), Texas (reach 69,777), and Florida (reach 47,723). These three regions account for the largest share of the active audience.

What other brands do Need for Speed (film) fans also like?

Beyond Need for Speed (film) itself, the audience over-indexes on Forza Motorsport (237.84×), Sung Kang (140.2×), Project CARS (139.52×), and Oblivion (2013 film) (68.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Need for Speed (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.