Forza Horizon Audience in United States

Forza Horizon logo

Forza Horizon has an estimated audience of 1,678,453 people in United States. 15.5% are female, 84.5% are male, average age 30.4. Top regions: California, Texas, Florida. Top brand affinities: Brink (video game), Micro Center, Need for Speed, Project CARS, The Witcher.

The average Forza Horizon fan in United States is 30.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Brink (video game), Micro Center, Need for Speed, with strongest over-indexing on Brink (video game) (30.25× the country average). Demographically, the Forza Horizon audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Forza Horizon fans

Demographic split for Forza Horizon audience in United States
MetricValue
Female15.5%
Male84.5%
Average age30.4
Estimated audience size1,678,453

Audience persona

The typical Forza Horizon fan in United States is more male, around 30.4 years old, with strong Family Orientation tendencies and a notable affinity for Brink (video game).

Top regions in United States

Top regions ranked by reach for Forza Horizon in United States
RegionReachAffinity
California195,1001.06×
Texas160,6781.11×
Florida111,6550.98×
New York90,4840.96×
North Carolina58,1231.15×
Georgia57,4951.11×
Illinois56,3091.01×
Pennsylvania56,3011×
Ohio52,6961.02×
Michigan47,6041.08×
New Jersey43,6271.02×
Virginia43,4521.06×
Washington42,6891.27×
Tennessee38,0151.13×
Indiana32,7831.07×
Arizona32,7000.95×
Missouri32,4891.2×
Massachusetts31,2660.95×
Colorado30,3021.15×
Maryland26,3250.91×
South Carolina25,8011.02×
Wisconsin25,0770.99×
Kentucky24,0871.14×
Oklahoma22,8311.22×
Alabama22,0250.94×
Minnesota21,5700.9×
Oregon21,4901.12×
Louisiana20,8900.97×
Utah17,8261.19×
Nevada16,9881.05×
Connecticut16,6620.99×
Arkansas15,5301.12×
Kansas14,6041.1×
Iowa13,6220.99×
Mississippi13,4730.97×
Idaho8,8281.05×
West Virginia8,7331.12×
Nebraska8,1580.97×
New Mexico8,1160.96×
New Hampshire6,0590.92×
Hawaii5,4330.75×
Maine5,1900.86×
Rhode Island4,0230.75×
Montana3,9180.84×
Washington, District of Columbia3,8780.77×
South Dakota3,8681×
Delaware3,4060.74×
Alaska3,2110.89×
North Dakota2,9200.85×
Vermont2,2300.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forza Horizon audience
BrandAffinityCategory
Brink (video game)30.25×Games
Micro Center10.35×Shopping
Need for Speed24.5×Games
Project CARS36.66×Games
The Witcher9.68×Games
Need for Speed (film)29.53×Movies & TV
Forza Motorsport43.47×Games
Unreal (series)39.08×Movies & TV
Homefront (video game)39.18×Games
Need for Speed: Most Wanted (2012 video game)29.6×Games
Reddit2.29×Internet & Social Media
Game consoles2.73×Technology & Electronics
Grand Theft Auto V6.82×Games
Origin (digital distribution software)10.26×Games
2-step garage11.29×Music & Radio
Hitman (video game series)11.98×Games
Gran Turismo (video game)23.81×Games
Monster Hunter6.24×Games
Paul Walker7.03×Movies & TV
Diablo (series)7.88×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forza Horizon audience
TraitClusterScore
Family OrientationCONSERVATISM3.07
PatriotismCONSERVATISM1.88
Early Adopter MentalityPOWER1.63
LGBTQ+ IdentityOPEN1.62
ExtroversionTHRILL1.3
Price SensitivityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Forza Horizon
CountryShare
United States21.1%
Japan9.8%
United Kingdom6.2%

See Forza Horizon audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Forza Horizon have in United States?

Forza Horizon has an estimated audience of 1,678,453 people in United States, concentrated in California and Texas.

What is the gender split and age of Forza Horizon fans?

15.5% of Forza Horizon fans are female, 84.5% are male, with an average age of 30.4 years.

Which brands do Forza Horizon fans like most?

Forza Horizon fans show strongest brand affinity for Brink (video game) (30.25×), Micro Center (10.35×), and Need for Speed (24.5×) over the country average.

Where do Forza Horizon fans live in United States?

Forza Horizon fans in United States are most concentrated in California (reach 195,100), Texas (reach 160,678), and Florida (reach 111,655). These three regions account for the largest share of the active audience.

What other brands do Forza Horizon fans also like?

Beyond Forza Horizon itself, the audience over-indexes on Micro Center (10.35×), Need for Speed (24.5×), Project CARS (36.66×), and The Witcher (9.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forza Horizon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.