Rascasse Audience Intelligence

Forza Horizon Audience in United States

A data profile of the people who buy, follow and care about Forza Horizon in United States — modelled from more than twelve digital signal sources. Forza Horizon has an estimated audience of 1,683,307 people in United States.

#106among Video game in United States#164among Video / Board Game in United States#341in Games

The average Forza Horizon fan in United States is 30.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Brink (video game), Need for Speed, with strongest over-indexing on Micro Center (10.35× the country average).

Demographically, the Forza Horizon audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Forza Horizon fan in United States is more male, around 30.4 years old, with strong Patriotism tendencies and a notable affinity for Micro Center.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Forza Horizon profile in United States.

Audience size
1.7M
in United States
Gender
15.5%♀
84.5% male
Age
30.4
average years
Country rank
#16274
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+106%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Forza Horizon fans

15.5% are female, 84.5% are male, average age 30.4.

Fig. 02

Gender split

15.5%
Female
84.5%
Male
Demographic split for Forza Horizon audience in United States
MetricValue
Female15.5%
Male84.5%
Average age30.4
Estimated audience size1,683,307
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Forza Horizon audience in United States
Age bracketShare%
16-1941%
20-2926%
30-3916%
40-4910%
50+6%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Forza Horizon audience comes from United States.

Worldwide audience distribution share by country for Forza Horizon
CountryShare
United States21.1%
Japan9.8%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Forza Horizon audience in United States is strongest.

Fig. 05

Top regions by affinity

Forza Horizon fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K1.29×
02Utah~20K1.18×
03Colorado~30K1.16×
04Oklahoma~20K1.14×
05Missouri~30K1.12×
06North Carolina~60K1.10×
07Kentucky~20K1.10×
08Tennessee~40K1.09×
09Indiana~30K1.09×
10Oregon~20K1.09×
11Arkansas~10K1.08×
12Kansas~10K1.08×
13West Virginia~8K1.08×
14California~200K1.06×
15Texas~200K1.06×
16Idaho~9K1.06×
17Georgia~50K1.04×
18Michigan~50K1.04×
19Virginia~40K1.04×
20Connecticut~20K1.04×
21Nebraska~9K1.03×
22New Hampshire~7K1.02×
23Arizona~30K1.01×
24Nevada~20K1.00×
25Pennsylvania~60K0.99×
26Iowa~10K0.99×
27New Mexico~8K0.99×
28South Dakota~4K0.99×
29New Jersey~40K0.98×
30South Carolina~20K0.98×
31Wisconsin~20K0.98×
32Mississippi~10K0.98×
33North Dakota~3K0.98×
34Illinois~50K0.97×
35Ohio~50K0.97×
36Florida~100K0.96×
37Massachusetts~30K0.96×
38Alabama~20K0.96×
39Alaska~3K0.96×
40Montana~4K0.95×
41Maryland~30K0.93×
42Louisiana~20K0.93×
43Maine~6K0.93×
44New York~90K0.92×
45Rhode Island~5K0.92×
46Vermont~3K0.92×
47Minnesota~20K0.91×
48Delaware~4K0.91×
49Hawaii~6K0.88×
50Washington, District of Columbia~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Forza Horizon, United States
0.81×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Forza Horizon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Forza Horizon audience
#·InterestCategoryAffinity×
01Forza MotorsportGames43.47×
02Homefront (video game)Games39.18×
03Unreal (series)Movies & TV39.08×
04Project CARSGames36.66×
05Brink (video game)Games30.25×
06Need for Speed: Most Wanted (2012 video game)Games29.60×
07Need for Speed (film)Movies & TV29.53×
08Need for SpeedGames24.50×
09Gran Turismo (video game)Games23.81×
10Hitman (video game series)Games11.98×
112-step garageMusic & Radio11.29×
12Micro CenterShopping10.35×
13Origin (digital distribution software)Games10.26×
14The WitcherGames9.68×
15Diablo (series)Games7.88×
16Grand Theft Auto VGames6.82×
17Monster HunterGames6.24×
18A Knight of the Seven KingdomsMovies & TV3.08×
19Game consolesTechnology & Electronics2.73×
20RedditInternet & Social Media2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Forza Horizon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Forza Horizon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
Social Media UsageJOY1.27×
Risk AppetiteTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Forza Horizon audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.70×
Community OrientationOPEN0.74×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Forza Horizon have in United States?

Forza Horizon has an estimated audience of 1,683,307 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Forza Horizon fans?

15.5% of Forza Horizon fans are female, 84.5% are male, with an average age of 30.4 years.

03

Which brands do Forza Horizon fans like most?

Forza Horizon fans show strongest brand affinity for Micro Center (10.35×), Brink (video game) (30.25×), and Need for Speed (24.5×) over the country average.

04

Where do Forza Horizon fans live in United States?

Forza Horizon fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Forza Horizon fans also like?

Beyond Forza Horizon itself, the audience over-indexes on Brink (video game) (30.25×), Need for Speed (24.5×), Project CARS (36.66×), and The Witcher (9.68×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Forza Horizon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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