Forza Horizon Audience in Germany
Forza Horizon has an estimated audience of 425,754 people in Germany. 12.6% are female, 87.4% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Michael Schumacher, Charles Leclerc, Hot rod, Grand Theft Auto (series), Lando Norris.
The average Forza Horizon fan in Germany is 31.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Michael Schumacher, Charles Leclerc, Hot rod, with strongest over-indexing on Michael Schumacher (8.23× the country average). Demographically, the Forza Horizon audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Forza Horizon fans
| Metric | Value |
|---|---|
| Female | 12.6% |
| Male | 87.4% |
| Average age | 31.4 |
| Estimated audience size | 425,754 |
Audience persona
The typical Forza Horizon fan in Germany is more male, around 31.4 years old, with strong Patriotism tendencies and a notable affinity for Michael Schumacher.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,749 | 1.1× |
| Bayern | 66,305 | 0.97× |
| Baden-Württemberg | 61,237 | 1.05× |
| Niedersachsen | 42,617 | 1.03× |
| Hessen | 39,082 | 1.2× |
| Sachsen | 24,954 | 1.2× |
| Rheinland-Pfalz | 21,125 | 0.99× |
| Berlin | 18,429 | 0.97× |
| Schleswig-Holstein | 14,474 | 0.95× |
| Brandenburg | 12,316 | 0.93× |
| Thüringen | 12,273 | 1.13× |
| Sachsen-Anhalt | 10,825 | 0.98× |
| Hamburg | 8,534 | 0.89× |
| Mecklenburg-Vorpommern | 6,496 | 0.8× |
| Saarland | 4,681 | 0.9× |
| Bremen | 3,320 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michael Schumacher | 8.23× | Sports |
| Charles Leclerc | 16.14× | Sports |
| Hot rod | 10.29× | Cars & Mobility |
| Grand Theft Auto (series) | 23.3× | Games |
| Lando Norris | 11× | Sports |
| Subaru | 11.95× | Cars & Mobility |
| Max Verstappen | 9.29× | Sports |
| Nico Hülkenberg | 12.64× | Sports |
| Drag racing | 7.83× | Cars & Mobility |
| Toyota 86 | 24.52× | Cars & Mobility |
| Borussia Dortmund | 2.1× | Sports |
| Vintage car | 7.75× | Cars & Mobility |
| Need for Speed | 17.35× | Games |
| All-terrain vehicle | 6.57× | Cars & Mobility |
| Electric motorcycles and scooters | 6.74× | Cars & Mobility |
| Lewis Hamilton | 8.37× | Sports |
| Motorcycle helmet | 6.12× | Cars & Mobility |
| Vehicles | 2.08× | Cars & Mobility |
| Harry Potter | 2.12× | Movies & TV |
| Muscle car | 6.68× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.47 |
| DIY Mentality | THRILL | 1.35 |
| Family Orientation | CONSERVATISM | 1.31 |
| Early Adopter Mentality | POWER | 1.3 |
| Luxury Orientation | PREMIUM | 1.18 |
| Social Media Usage | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 9.8% |
| United Kingdom | 6.2% |
See Forza Horizon audiences in other countries
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Frequently asked questions
How many fans does Forza Horizon have in Germany?
Forza Horizon has an estimated audience of 425,754 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Forza Horizon fans?
12.6% of Forza Horizon fans are female, 87.4% are male, with an average age of 31.4 years.
Which brands do Forza Horizon fans like most?
Forza Horizon fans show strongest brand affinity for Michael Schumacher (8.23×), Charles Leclerc (16.14×), and Hot rod (10.29×) over the country average.
Where do Forza Horizon fans live in Germany?
Forza Horizon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,749), Bayern (reach 66,305), and Baden-Württemberg (reach 61,237). These three regions account for the largest share of the active audience.
What other brands do Forza Horizon fans also like?
Beyond Forza Horizon itself, the audience over-indexes on Charles Leclerc (16.14×), Hot rod (10.29×), Grand Theft Auto (series) (23.3×), and Lando Norris (11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Forza Horizon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.