Rascasse Audience Intelligence

Forza Horizon Audience in Germany

A data profile of the people who buy, follow and care about Forza Horizon in Germany — modelled from more than twelve digital signal sources. Forza Horizon has an estimated audience of 426,769 people in Germany.

#73among Video game in Germany#138among Video / Board Game in Germany#308in Games

The average Forza Horizon fan in Germany is 31.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Charles Leclerc, Hot rod, with strongest over-indexing on Michael Schumacher (8.23× the country average).

Demographically, the Forza Horizon audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Forza Horizon fan in Germany is more male, around 31.4 years old, with strong Need for Security tendencies and a notable affinity for Michael Schumacher.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Forza Horizon profile in Germany.

Audience size
427K
in Germany
Gender
12.6%♀
87.4% male
Age
31.4
average years
Country rank
#13315
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Forza Horizon fans

12.6% are female, 87.4% are male, average age 31.4.

Fig. 02

Gender split

12.6%
Female
87.4%
Male
Demographic split for Forza Horizon audience in Germany
MetricValue
Female12.6%
Male87.4%
Average age31.4
Estimated audience size426,769
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Forza Horizon audience in Germany
Age bracketShare%
16-1941%
20-2922%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Forza Horizon audience comes from Germany.

Worldwide audience distribution share by country for Forza Horizon
CountryShare
United States21.1%
Japan9.8%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Forza Horizon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Forza Horizon fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.16×
02Hessen~40K1.13×
03Thüringen~10K1.12×
04Nordrhein-Westfalen~100K1.05×
05Niedersachsen~40K1.04×
06Baden-Württemberg~60K1.03×
07Sachsen-Anhalt~10K1.03×
08Rheinland-Pfalz~20K0.99×
09Brandenburg~10K0.98×
10Saarland~5K0.97×
11Schleswig-Holstein~10K0.95×
12Bremen~3K0.95×
13Bayern~60K0.94×
14Mecklenburg-Vorpommern~7K0.91×
15Berlin~20K0.90×
16Hamburg~9K0.89×
Fig. 06

Affinity by region

Affinity by region — Forza Horizon, Germany
0.89×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Forza Horizon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Forza Horizon audience
#·InterestCategoryAffinity×
01Toyota 86Cars & Mobility24.52×
02Grand Theft Auto (series)Games23.30×
03Need for SpeedGames17.35×
04Charles LeclercSports16.14×
05Nico HülkenbergSports12.64×
06SubaruCars & Mobility11.95×
07Lando NorrisSports11.00×
08Hot rodCars & Mobility10.29×
09Max VerstappenSports9.29×
10Lewis HamiltonSports8.37×
11Michael SchumacherSports8.23×
12Drag racingCars & Mobility7.83×
13Vintage carCars & Mobility7.75×
14Electric motorcycles and scootersCars & Mobility6.74×
15Muscle carCars & Mobility6.68×
16All-terrain vehicleCars & Mobility6.57×
17Motorcycle helmetCars & Mobility6.12×
18Harry PotterMovies & TV2.12×
19VehiclesCars & Mobility2.08×
20dB’sMusic & Radio1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Forza Horizon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Forza Horizon audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.82×
Risk AppetiteTHRILL1.76×
Urban LifestyleOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Forza Horizon audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.65×
CreativityOPEN0.68×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Forza Horizon have in Germany?

Forza Horizon has an estimated audience of 426,769 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Forza Horizon fans?

12.6% of Forza Horizon fans are female, 87.4% are male, with an average age of 31.4 years.

03

Which brands do Forza Horizon fans like most?

Forza Horizon fans show strongest brand affinity for Michael Schumacher (8.23×), Charles Leclerc (16.14×), and Hot rod (10.29×) over the country average.

04

Where do Forza Horizon fans live in Germany?

Forza Horizon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Forza Horizon fans also like?

Beyond Forza Horizon itself, the audience over-indexes on Charles Leclerc (16.14×), Hot rod (10.29×), Grand Theft Auto (series) (23.3×), and Max Verstappen (9.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Forza Horizon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Forza Horizon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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