Need for Speed Audience in Germany
Need for Speed has an estimated audience of 520,790 people in Germany. 25.6% are female, 74.4% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Mechanic (2011 film), Sustainable energy, Django Unchained, Business and industry, Parenting styles.
The average Need for Speed fan in Germany is 31.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Mechanic (2011 film), Sustainable energy, Django Unchained, with strongest over-indexing on The Mechanic (2011 film) (16.32× the country average). Demographically, the Need for Speed audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Racing
Demographics of Need for Speed fans
| Metric | Value |
|---|---|
| Female | 25.6% |
| Male | 74.4% |
| Average age | 31.0 |
| Estimated audience size | 520,790 |
Audience persona
The typical Need for Speed fan in Germany is more male, around 31.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Mechanic (2011 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,201 | 1.09× |
| Bayern | 83,739 | 1× |
| Baden-Württemberg | 72,141 | 1.02× |
| Niedersachsen | 55,130 | 1.09× |
| Hessen | 42,815 | 1.08× |
| Sachsen | 27,507 | 1.08× |
| Rheinland-Pfalz | 25,607 | 0.98× |
| Berlin | 20,591 | 0.88× |
| Schleswig-Holstein | 16,850 | 0.9× |
| Brandenburg | 16,032 | 0.99× |
| Sachsen-Anhalt | 14,359 | 1.06× |
| Thüringen | 14,171 | 1.07× |
| Hamburg | 10,776 | 0.92× |
| Mecklenburg-Vorpommern | 9,745 | 0.98× |
| Saarland | 6,422 | 1× |
| Bremen | 3,849 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Mechanic (2011 film) | 16.32× | Movies & TV |
| Sustainable energy | 4.71× | Home & Garden |
| Django Unchained | 15.87× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Parenting styles | 5.09× | Kids & Family |
| Forza Horizon | 14.03× | Games |
| TikTok | 1.71× | Internet & Social Media |
| Rambo (film series) | 12.42× | Movies & TV |
| Burger King | 2.24× | Food & Beverages |
| Dakar Rally | 10.26× | Sports |
| FIFA World Cup | 1.77× | Sports |
| Electric vehicle conversion | 8.73× | Cars & Mobility |
| Cupra | 4.49× | Cars & Mobility |
| Trendsetters | 6.85× | Politics & Society |
| Formula One car | 8.49× | Cars & Mobility |
| Landscaping | 3.38× | Home & Garden |
| Accounting software | 4.74× | Business & Career |
| Sim racing | 13.48× | Games |
| Finch | 2.75× | Music & Radio |
| Sportschau | 2.03× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.54 |
| Patriotism | CONSERVATISM | 1.43 |
| DIY Mentality | THRILL | 1.26 |
| Risk Appetite | THRILL | 1.21 |
| Extroversion | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 5.9% |
| Italy | 5.4% |
See Need for Speed audiences in other countries
More Racing audiences in Germany
- Mario Kart (649,257)
- Sim racing (293,340)
- Need for Speed: Most Wanted (2012 video game) (275,799)
- Project CARS (183,309)
- Gran Turismo (video game) (166,368)
Frequently asked questions
How many fans does Need for Speed have in Germany?
Need for Speed has an estimated audience of 520,790 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Need for Speed fans?
25.6% of Need for Speed fans are female, 74.4% are male, with an average age of 31.0 years.
Which brands do Need for Speed fans like most?
Need for Speed fans show strongest brand affinity for The Mechanic (2011 film) (16.32×), Sustainable energy (4.71×), and Django Unchained (15.87×) over the country average.
Where do Need for Speed fans live in Germany?
Need for Speed fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,201), Bayern (reach 83,739), and Baden-Württemberg (reach 72,141). These three regions account for the largest share of the active audience.
What other brands do Need for Speed fans also like?
Beyond Need for Speed itself, the audience over-indexes on Sustainable energy (4.71×), Django Unchained (15.87×), Business and industry (1.51×), and Parenting styles (5.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Need for Speed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.