Rascasse Audience Intelligence

Need for Speed Audience in Germany

A data profile of the people who buy, follow and care about Need for Speed in Germany — modelled from more than twelve digital signal sources. Need for Speed has an estimated audience of 520,214 people in Germany.

#2among Racing in Germany#107among Video / Board Game in Germany#262in Games

The average Need for Speed fan in Germany is 31.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Mechanic (2011 film), Sustainable energy, Django Unchained, with strongest over-indexing on The Mechanic (2011 film) (16.32× the country average).

Demographically, the Need for Speed audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Need for Speed fan in Germany is more male, around 31.0 years old, with strong Sustainability tendencies and a notable affinity for The Mechanic (2011 film).

Category: Games · Type: Video / Board Game · Subtype: Racing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Need for Speed profile in Germany.

Audience size
520K
in Germany
Gender
25.6%♀
74.4% male
Age
31.0
average years
Country rank
#11376
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Need for Speed fans

25.6% are female, 74.4% are male, average age 31.0.

Fig. 02

Gender split

25.6%
Female
74.4%
Male
Demographic split for Need for Speed audience in Germany
MetricValue
Female25.6%
Male74.4%
Average age31.0
Estimated audience size520,214
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Need for Speed audience in Germany
Age bracketShare%
16-1939%
20-2924%
30-3921%
40-4911%
50+5%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Need for Speed audience comes from Germany.

Worldwide audience distribution share by country for Need for Speed
CountryShare
United States21.2%
Japan5.8%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Need for Speed audience in Germany is strongest.

Fig. 05

Top regions by affinity

Need for Speed fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.09×
02Sachsen-Anhalt~10K1.09×
03Thüringen~10K1.09×
04Niedersachsen~50K1.08×
05Nordrhein-Westfalen~100K1.06×
06Hessen~40K1.05×
07Saarland~7K1.05×
08Mecklenburg-Vorpommern~10K1.03×
09Brandenburg~20K1.00×
10Baden-Württemberg~70K0.99×
11Bayern~80K0.98×
12Rheinland-Pfalz~30K0.98×
13Schleswig-Holstein~20K0.91×
14Hamburg~10K0.89×
15Bremen~4K0.89×
16Berlin~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Need for Speed, Germany
0.85×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Need for Speed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Need for Speed audience
#·InterestCategoryAffinity×
01The Mechanic (2011 film)Movies & TV16.32×
02Django UnchainedMovies & TV15.87×
03Forza HorizonGames14.03×
04Sim racingGames13.48×
05Rambo (film series)Movies & TV12.42×
06Dakar RallySports10.26×
07Electric vehicle conversionCars & Mobility8.73×
08Formula One carCars & Mobility8.49×
09TrendsettersPolitics & Society6.85×
10Parenting stylesKids & Family5.09×
11Accounting softwareBusiness & Career4.74×
12Sustainable energyHome & Garden4.71×
13CupraCars & Mobility4.49×
14LandscapingHome & Garden3.38×
15Formula OneSports2.44×
16Burger KingFood & Beverages2.24×
17SportschauSports2.03×
18FIFA World CupSports1.77×
19TikTokInternet & Social Media1.71×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Need for Speed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Need for Speed audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.03×
Early Adopter MentalityPOWER1.97×
Need for SecurityCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Need for Speed audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.80×
Career OrientationPOWER0.80×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Need for Speed have in Germany?

Need for Speed has an estimated audience of 520,214 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Need for Speed fans?

25.6% of Need for Speed fans are female, 74.4% are male, with an average age of 31.0 years.

03

Which brands do Need for Speed fans like most?

Need for Speed fans show strongest brand affinity for The Mechanic (2011 film) (16.32×), Sustainable energy (4.71×), and Django Unchained (15.87×) over the country average.

04

Where do Need for Speed fans live in Germany?

Need for Speed fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Need for Speed fans also like?

Beyond Need for Speed itself, the audience over-indexes on Sustainable energy (4.71×), Django Unchained (15.87×), Rambo (film series) (12.42×), and FIFA World Cup (1.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Racing audiences in Germany

See Need for Speed audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Need for Speed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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