Formula One car Audience in Germany
Formula One car has an estimated audience of 767,393 people in Germany. 19.5% are female, 80.5% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Progressive rock, Carrie (novel), Pumuckl, Hays, Kansas.
The average Formula One car fan in Germany is 33.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Progressive rock, Carrie (novel), with strongest over-indexing on Home construction (2.12× the country average). Demographically, the Formula One car audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Formula One car fans
| Metric | Value |
|---|---|
| Female | 19.5% |
| Male | 80.5% |
| Average age | 33.8 |
| Estimated audience size | 767,393 |
Audience persona
The typical Formula One car fan in Germany is more male, around 33.8 years old, with strong Sports Activity tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,898 | 1.1× |
| Bayern | 153,051 | 1.24× |
| Baden-Württemberg | 132,105 | 1.26× |
| Niedersachsen | 80,274 | 1.08× |
| Hessen | 58,529 | 1× |
| Rheinland-Pfalz | 47,551 | 1.24× |
| Sachsen | 37,975 | 1.01× |
| Berlin | 28,419 | 0.83× |
| Schleswig-Holstein | 27,151 | 0.99× |
| Brandenburg | 20,614 | 0.87× |
| Thüringen | 20,330 | 1.04× |
| Hamburg | 17,621 | 1.02× |
| Sachsen-Anhalt | 15,092 | 0.76× |
| Mecklenburg-Vorpommern | 13,174 | 0.9× |
| Saarland | 9,028 | 0.96× |
| Bremen | 4,771 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.12× | Home & Garden |
| Progressive rock | 2.81× | Music & Radio |
| Carrie (novel) | 8.94× | Literature |
| Pumuckl | 8.25× | Movies & TV |
| Hays, Kansas | 7.22× | Travel & Leisure |
| Alaska | 4.43× | Travel & Leisure |
| Litter box | 1.52× | Pets & Animals |
| Buddy – The Buddy Holly Story | 5.76× | Music & Radio |
| Google Analytics | 2.92× | Internet & Social Media |
| Graham Greene (actor) | 4.24× | |
| Hog Hunting | 4.56× | Sports |
| Cuba Gooding Jr. | 5.69× | Movies & TV |
| Home Delivery | 2.52× | Food & Beverages |
| Natural rubber | 1.98× | Cars & Mobility |
| Building insulation | 3.7× | Home & Garden |
| Sailor | 4.15× | Travel & Leisure |
| Tuscany | 4.03× | Travel & Leisure |
| Golden Gate | 4.61× | Games |
| Noodle (Gorillaz) | 2.48× | Music & Radio |
| Jonah | 4.25× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.48 |
| Risk Appetite | THRILL | 1.37 |
| Patriotism | CONSERVATISM | 1.32 |
| Luxury Orientation | PREMIUM | 1.29 |
| Early Adopter Mentality | POWER | 1.26 |
| DIY Mentality | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.4% |
| Italy | 10.2% |
| United Kingdom | 7.6% |
See Formula One car audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Formula One car have in Germany?
Formula One car has an estimated audience of 767,393 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Formula One car fans?
19.5% of Formula One car fans are female, 80.5% are male, with an average age of 33.8 years.
Which brands do Formula One car fans like most?
Formula One car fans show strongest brand affinity for Home construction (2.12×), Progressive rock (2.81×), and Carrie (novel) (8.94×) over the country average.
Where do Formula One car fans live in Germany?
Formula One car fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,898), Bayern (reach 153,051), and Baden-Württemberg (reach 132,105). These three regions account for the largest share of the active audience.
What other brands do Formula One car fans also like?
Beyond Formula One car itself, the audience over-indexes on Progressive rock (2.81×), Carrie (novel) (8.94×), Pumuckl (8.25×), and Hays, Kansas (7.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Formula One car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.