Nürburgring Audience in Germany
Nürburgring has an estimated audience of 2,054,995 people in Germany. 40.3% are female, 59.7% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Bayern. Top brand affinities: MotoGP, The Motorcycle Diaries (film), Superbike World Championship, 24 Hours Nürburgring, Formula Two.
The average Nürburgring fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Bayern. Top brand affinities include MotoGP, The Motorcycle Diaries (film), Superbike World Championship, with strongest over-indexing on MotoGP (10.65× the country average). Demographically, the Nürburgring audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Racecourse
Demographics of Nürburgring fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 37.3 |
| Estimated audience size | 2,054,995 |
Audience persona
The typical Nürburgring fan in Germany is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for MotoGP.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 793,306 | 1.76× |
| Rheinland-Pfalz | 471,892 | 4.58× |
| Bayern | 289,488 | 0.88× |
| Baden-Württemberg | 253,718 | 0.9× |
| Hessen | 197,473 | 1.26× |
| Niedersachsen | 156,414 | 0.78× |
| Sachsen | 56,181 | 0.56× |
| Schleswig-Holstein | 41,525 | 0.56× |
| Berlin | 40,652 | 0.44× |
| Saarland | 33,472 | 1.33× |
| Thüringen | 32,646 | 0.62× |
| Brandenburg | 28,324 | 0.44× |
| Hamburg | 25,540 | 0.55× |
| Sachsen-Anhalt | 23,556 | 0.44× |
| Mecklenburg-Vorpommern | 15,298 | 0.39× |
| Bremen | 8,565 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MotoGP | 10.65× | Sports |
| The Motorcycle Diaries (film) | 33.63× | Movies & TV |
| Superbike World Championship | 18.42× | Sports |
| 24 Hours Nürburgring | 30.84× | Sports |
| Formula Two | 26.13× | Sports |
| Michael Schumacher | 6.12× | Sports |
| Kimi Antonelli | 15.87× | Sports |
| ADAC | 4.48× | Cars & Mobility |
| Petrol engine | 4.86× | Cars & Mobility |
| Franco Colapinto | 15.14× | Sports |
| Aral AG | 3.28× | Cars & Mobility |
| Race track | 15.46× | Sports |
| Hockenheimring | 22.71× | Sports |
| AutoScout24 | 2.84× | Cars & Mobility |
| Turbocharger | 5.8× | Cars & Mobility |
| Bild | 2.18× | News |
| Mazda Cosmo | 36.51× | Cars & Mobility |
| Chip tuning | 8.91× | Cars & Mobility |
| Kymco | 23.65× | Cars & Mobility |
| Germany | 1.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.28 |
| DIY Mentality | THRILL | 1.15 |
| Sports Activity | POWER | 1.11 |
| Luxury Orientation | PREMIUM | 1.05 |
| Pet Ownership | JOY | 1.02 |
| Early Adopter Mentality | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.2% |
| United States | 8.7% |
| Italy | 5.8% |
See Nürburgring audiences in other countries
More Racecourse audiences in Germany
- Circuit de Nevers Magny-Cours (335,449)
- Daytona International Speedway (278,792)
- Hockenheimring (268,770)
- Brands Hatch (246,921)
- Circuit de Spa-Francorchamps (174,811)
Frequently asked questions
How many fans does Nürburgring have in Germany?
Nürburgring has an estimated audience of 2,054,995 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Nürburgring fans?
40.3% of Nürburgring fans are female, 59.7% are male, with an average age of 37.3 years.
Which brands do Nürburgring fans like most?
Nürburgring fans show strongest brand affinity for MotoGP (10.65×), The Motorcycle Diaries (film) (33.63×), and Superbike World Championship (18.42×) over the country average.
Where do Nürburgring fans live in Germany?
Nürburgring fans in Germany are most concentrated in Nordrhein-Westfalen (reach 793,306), Rheinland-Pfalz (reach 471,892), and Bayern (reach 289,488). These three regions account for the largest share of the active audience.
What other brands do Nürburgring fans also like?
Beyond Nürburgring itself, the audience over-indexes on The Motorcycle Diaries (film) (33.63×), Superbike World Championship (18.42×), 24 Hours Nürburgring (30.84×), and Formula Two (26.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nürburgring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.