Rascasse Audience Intelligence

Nürburgring Audience in Germany

A data profile of the people who buy, follow and care about Nürburgring in Germany — modelled from more than twelve digital signal sources. Nürburgring has an estimated audience of 2,054,995 people in Germany.

#1among Racecourse in Germany#201among POI in Germany#287in Sports

The average Nürburgring fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Bayern.

Top brand affinities include MotoGP, The Motorcycle Diaries (film), 24 Hours Nürburgring, with strongest over-indexing on MotoGP (10.65× the country average).

Demographically, the Nürburgring audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nürburgring fan in Germany is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for MotoGP.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nürburgring profile in Germany.

Audience size
2.1M
in Germany
Gender
40.3%♀
59.7% male
Age
37.3
average years
Country rank
#3267
POI in Germany
Fig. 01

Search interest · 12-month trend

+79%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nürburgring fans

40.3% are female, 59.7% are male, average age 37.3.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Nürburgring audience in Germany
MetricValue
Female40.3%
Male59.7%
Average age37.3
Estimated audience size2,054,995
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Nürburgring audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3920%
40-4922%
50+15%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Nürburgring audience comes from Germany.

Worldwide audience distribution share by country for Nürburgring
CountryShare
Germany18.2%
United States8.7%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nürburgring audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nürburgring fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~600K5.42×
02Nordrhein-Westfalen~700K1.62×
03Saarland~30K1.31×
04Hessen~200K1.16×
05Baden-Württemberg~200K0.83×
06Bayern~300K0.80×
07Niedersachsen~100K0.74×
08Thüringen~30K0.64×
09Schleswig-Holstein~40K0.55×
10Sachsen~50K0.54×
11Hamburg~20K0.52×
12Bremen~9K0.49×
13Brandenburg~30K0.44×
14Sachsen-Anhalt~20K0.44×
15Berlin~40K0.41×
16Mecklenburg-Vorpommern~20K0.40×
Fig. 06

Affinity by region

Affinity by region — Nürburgring, Germany
0.40×1.00×5.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nürburgring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nürburgring audience
#·InterestCategoryAffinity×
01Mazda CosmoCars & Mobility36.51×
02The Motorcycle Diaries (film)Movies & TV33.63×
0324 Hours NürburgringSports30.84×
04Formula TwoSports26.13×
05KymcoCars & Mobility23.65×
06HockenheimringSports22.71×
07Porsche 918Cars & Mobility21.68×
08Superbike World ChampionshipSports18.42×
09Kimi AntonelliSports15.87×
10Race trackSports15.46×
11Franco ColapintoSports15.14×
12MotoGPSports10.65×
13Chip tuningCars & Mobility8.91×
14Michael SchumacherSports6.12×
15TurbochargerCars & Mobility5.80×
16Petrol engineCars & Mobility4.86×
17ADACCars & Mobility4.48×
18AutoScout24Cars & Mobility2.84×
19SportschauSports2.63×
20BildNews2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nürburgring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nürburgring audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.18×
Need for SecurityCONSERVATISM1.77×
Risk AppetiteTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nürburgring audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
IndividualismJOY0.88×
MindfulnessBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nürburgring have in Germany?

Nürburgring has an estimated audience of 2,054,995 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.

02

What is the gender split and age of Nürburgring fans?

40.3% of Nürburgring fans are female, 59.7% are male, with an average age of 37.3 years.

03

Which brands do Nürburgring fans like most?

Nürburgring fans show strongest brand affinity for MotoGP (10.65×), The Motorcycle Diaries (film) (33.63×), and 24 Hours Nürburgring (30.84×) over the country average.

04

Where do Nürburgring fans live in Germany?

Nürburgring fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Rheinland-Pfalz (reach ~600K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nürburgring fans also like?

Beyond Nürburgring itself, the audience over-indexes on The Motorcycle Diaries (film) (33.63×), 24 Hours Nürburgring (30.84×), Superbike World Championship (18.42×), and Formula Two (26.13×) compared to the Germany average.

Appendix

Explore more audiences

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See Nürburgring audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nürburgring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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