Rascasse Audience Intelligence

Daytona International Speedway Audience in Germany

A data profile of the people who buy, follow and care about Daytona International Speedway in Germany — modelled from more than twelve digital signal sources. Daytona International Speedway has an estimated audience of 278,791 people in Germany.

#3among Racecourse in Germany#1756among POI in Germany#1476in Sports

The average Daytona International Speedway fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Daytona 500, Bad Teeth, Charlotte Motor Speedway, with strongest over-indexing on Daytona 500 (595.61× the country average).

Demographically, the Daytona International Speedway audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Daytona International Speedway fan in Germany is balanced, around 39.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Daytona 500.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daytona International Speedway profile in Germany.

Audience size
279K
in Germany
Gender
45.3%♀
54.7% male
Age
39.6
average years
Country rank
#18310
POI in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Daytona International Speedway fans

45.3% are female, 54.7% are male, average age 39.6.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Daytona International Speedway audience in Germany
MetricValue
Female45.3%
Male54.7%
Average age39.6
Estimated audience size278,791
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Daytona International Speedway audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3922%
40-4922%
50+19%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Daytona International Speedway audience comes from Germany.

Worldwide audience distribution share by country for Daytona International Speedway
CountryShare
United States40.1%
United Kingdom4.3%
Italy3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daytona International Speedway audience in Germany is strongest.

Fig. 05

Top regions by affinity

Daytona International Speedway fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.15×
02Baden-Württemberg~40K1.14×
03Bayern~50K1.13×
04Hessen~20K1.08×
05Rheinland-Pfalz~10K1.07×
06Saarland~4K1.05×
07Nordrhein-Westfalen~60K0.98×
08Brandenburg~8K0.98×
09Hamburg~6K0.97×
10Schleswig-Holstein~10K0.96×
11Sachsen~10K0.95×
12Thüringen~7K0.95×
13Mecklenburg-Vorpommern~5K0.95×
14Sachsen-Anhalt~7K0.93×
15Niedersachsen~20K0.90×
16Berlin~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Daytona International Speedway, Germany
0.90×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daytona International Speedway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daytona International Speedway audience
#·InterestCategoryAffinity×
01Charlotte Motor SpeedwaySports600.82×
02Daytona 500Sports595.61×
03Lime Rock ParkSports258.59×
04Restraining OrderMusic & Radio228.79×
05SpeedwayCars & Mobility228.79×
06CombustMusic & Radio228.79×
07Mario AndrettiSports182.14×
08Bad TeethHealth181.92×
09DerbySports124.38×
10Indianapolis Motor SpeedwaySports99.12×
11Dirt track racingCars & Mobility70.92×
12Shaquille O’NealMusic & Radio56.98×
13British hip hopMusic & Radio16.75×
14Social groupBusiness & Career16.58×
15MineralFashion & Accessoires16.22×
16Natural resourcePolitics & Society11.85×
17Tabloid (newspaper format)Literature11.41×
18SkillBusiness & Career11.17×
19Petrol engineCars & Mobility10.26×
20BildNews6.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daytona International Speedway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daytona International Speedway audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.82×
Risk AppetiteTHRILL1.75×
TravellingTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daytona International Speedway audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.12×
CreativityOPEN1.16×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daytona International Speedway have in Germany?

Daytona International Speedway has an estimated audience of 278,791 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Daytona International Speedway fans?

45.3% of Daytona International Speedway fans are female, 54.7% are male, with an average age of 39.6 years.

03

Which brands do Daytona International Speedway fans like most?

Daytona International Speedway fans show strongest brand affinity for Daytona 500 (595.61×), Bad Teeth (181.92×), and Charlotte Motor Speedway (600.82×) over the country average.

04

Where do Daytona International Speedway fans live in Germany?

Daytona International Speedway fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Daytona International Speedway fans also like?

Beyond Daytona International Speedway itself, the audience over-indexes on Bad Teeth (181.92×), Charlotte Motor Speedway (600.82×), Shaquille O’Neal (56.98×), and Indianapolis Motor Speedway (99.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Racecourse audiences in Germany

See Daytona International Speedway audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Daytona International Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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