Daytona International Speedway Audience in Germany
Daytona International Speedway has an estimated audience of 278,791 people in Germany. 45.3% are female, 54.7% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Daytona 500, Bad Teeth, Charlotte Motor Speedway, Shaquille O’Neal, Mario Andretti.
The average Daytona International Speedway fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Daytona 500, Bad Teeth, Charlotte Motor Speedway, with strongest over-indexing on Daytona 500 (595.61× the country average). Demographically, the Daytona International Speedway audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Racecourse
Demographics of Daytona International Speedway fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 39.6 |
| Estimated audience size | 278,791 |
Audience persona
The typical Daytona International Speedway fan in Germany is balanced, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Daytona 500.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,393 | 1.02× |
| Bayern | 55,026 | 1.23× |
| Baden-Württemberg | 46,354 | 1.22× |
| Niedersachsen | 23,880 | 0.88× |
| Hessen | 23,820 | 1.12× |
| Rheinland-Pfalz | 15,036 | 1.08× |
| Berlin | 11,184 | 0.9× |
| Sachsen | 10,816 | 0.79× |
| Schleswig-Holstein | 9,100 | 0.91× |
| Brandenburg | 7,186 | 0.83× |
| Hamburg | 6,553 | 1.04× |
| Thüringen | 5,178 | 0.73× |
| Sachsen-Anhalt | 5,029 | 0.7× |
| Mecklenburg-Vorpommern | 4,239 | 0.8× |
| Saarland | 4,031 | 1.18× |
| Bremen | 3,776 | 1.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Daytona 500 | 595.61× | Sports |
| Bad Teeth | 181.92× | Health |
| Charlotte Motor Speedway | 600.82× | Sports |
| Shaquille O’Neal | 56.98× | Music & Radio |
| Mario Andretti | 182.14× | Sports |
| Indianapolis Motor Speedway | 99.12× | Sports |
| Restraining Order | 228.79× | Music & Radio |
| Derby | 124.38× | Sports |
| Lime Rock Park | 258.59× | Sports |
| Dirt track racing | 70.92× | Cars & Mobility |
| Speedway | 228.79× | Cars & Mobility |
| Skill | 11.17× | Business & Career |
| Bild | 6.54× | News |
| Combust | 228.79× | Music & Radio |
| Social group | 16.58× | Business & Career |
| Natural resource | 11.85× | Politics & Society |
| British hip hop | 16.75× | Music & Radio |
| Petrol engine | 10.26× | Cars & Mobility |
| Tabloid (newspaper format) | 11.41× | Literature |
| Mineral | 16.22× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.63 |
| Luxury Orientation | PREMIUM | 1.28 |
| Early Adopter Mentality | POWER | 1.27 |
| Sports Activity | POWER | 1.26 |
| Price Sensitivity | PREMIUM | 1.21 |
| Pet Ownership | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.1% |
| United Kingdom | 4.3% |
| Italy | 3.5% |
See Daytona International Speedway audiences in other countries
- Daytona International Speedway — United States
- Daytona International Speedway — United Kingdom
- Daytona International Speedway — France
- Daytona International Speedway — Italy
- Daytona International Speedway — Spain
- Daytona International Speedway — Brazil
- Daytona International Speedway — Japan
- Daytona International Speedway — South Korea
- Daytona International Speedway — India
More Racecourse audiences in Germany
- Nürburgring (2,054,995)
- Circuit de Nevers Magny-Cours (335,449)
- Hockenheimring (268,770)
- Brands Hatch (246,921)
- Circuit de Spa-Francorchamps (174,811)
Frequently asked questions
How many fans does Daytona International Speedway have in Germany?
Daytona International Speedway has an estimated audience of 278,791 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Daytona International Speedway fans?
45.3% of Daytona International Speedway fans are female, 54.7% are male, with an average age of 39.6 years.
Which brands do Daytona International Speedway fans like most?
Daytona International Speedway fans show strongest brand affinity for Daytona 500 (595.61×), Bad Teeth (181.92×), and Charlotte Motor Speedway (600.82×) over the country average.
Where do Daytona International Speedway fans live in Germany?
Daytona International Speedway fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,393), Bayern (reach 55,026), and Baden-Württemberg (reach 46,354). These three regions account for the largest share of the active audience.
What other brands do Daytona International Speedway fans also like?
Beyond Daytona International Speedway itself, the audience over-indexes on Bad Teeth (181.92×), Charlotte Motor Speedway (600.82×), Shaquille O’Neal (56.98×), and Mario Andretti (182.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Daytona International Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.