Rascasse Audience Intelligence

Mario Andretti Audience in Germany

A data profile of the people who buy, follow and care about Mario Andretti in Germany — modelled from more than twelve digital signal sources. Mario Andretti has an estimated audience of 42,383 people in Germany.

#166among Motorsport in Germany#13729among Person in Germany#4924in Sports

The average Mario Andretti fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Daytona International Speedway, Jacques Villeneuve, Nelson Piquet, with strongest over-indexing on Daytona International Speedway (182.14× the country average).

Demographically, the Mario Andretti audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mario Andretti fan in Germany is more male, around 43.2 years old, with strong Risk Appetite tendencies and a notable affinity for Daytona International Speedway.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Mario Andretti profile in Germany.

Audience size
42K
in Germany
Gender
14.1%♀
85.9% male
Age
43.2
average years
Country rank
#53144
Person in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mario Andretti fans

14.1% are female, 85.9% are male, average age 43.2.

Fig. 02

Gender split

14.1%
Female
85.9%
Male
Demographic split for Mario Andretti audience in Germany
MetricValue
Female14.1%
Male85.9%
Average age43.2
Estimated audience size42,383
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Mario Andretti audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3920%
40-4930%
50+23%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Mario Andretti audience comes from Germany.

Worldwide audience distribution share by country for Mario Andretti
CountryShare
United States52.7%
Mexico6.8%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mario Andretti audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mario Andretti fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~7K1.20×
02Hessen~4K1.19×
03Bayern~8K1.16×
04Nordrhein-Westfalen~10K1.14×
05Saarland<1K1.14×
06Rheinland-Pfalz~2K1.04×
07Niedersachsen~4K1.02×
08Thüringen~1K1.01×
09Sachsen~2K1.00×
10Sachsen-Anhalt~1K0.95×
11Bremen<1K0.94×
12Schleswig-Holstein~1K0.92×
13Hamburg<1K0.92×
14Berlin~2K0.91×
15Brandenburg~1K0.90×
16Mecklenburg-Vorpommern<1K0.89×
Fig. 06

Affinity by region

Affinity by region — Mario Andretti, Germany
0.89×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mario Andretti audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mario Andretti audience
#·InterestCategoryAffinity×
01Nelson PiquetSports343.09×
02Jacques VilleneuveSports335.23×
03Jackie StewartSports241.95×
04Circuit of the AmericasSports204.06×
05Suzuka CircuitSports200.44×
06Jenson ButtonSports190.02×
07Daytona International SpeedwaySports182.14×
08Keke RosbergSports172.96×
09Robert KubicaSports172.39×
10Felipe MassaSports159.32×
11Autodromo Nazionale MonzaSports136.13×
12Belgian Grand PrixSports81.69×
13Scuderia Toro RossoSports76.24×
14David CoulthardSports65.99×
15Michael SchumacherSports20.98×
16Max VerstappenSports20.00×
17Ice Hockey World ChampionshipsSports16.62×
18Hyundai i30Cars & Mobility14.15×
19Motorcycle helmetCars & Mobility11.02×
20Lewis HamiltonSports10.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mario Andretti audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mario Andretti audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.28×
Convenience OrientationPREMIUM1.61×
SpiritualityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mario Andretti audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
CreativityOPEN0.65×
Pet OwnershipJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mario Andretti have in Germany?

Mario Andretti has an estimated audience of 42,383 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mario Andretti fans?

14.1% of Mario Andretti fans are female, 85.9% are male, with an average age of 43.2 years.

03

Which brands do Mario Andretti fans like most?

Mario Andretti fans show strongest brand affinity for Daytona International Speedway (182.14×), Jacques Villeneuve (335.23×), and Nelson Piquet (343.09×) over the country average.

04

Where do Mario Andretti fans live in Germany?

Mario Andretti fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~10K), Bayern (reach ~8K), and Baden-Württemberg (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do Mario Andretti fans also like?

Beyond Mario Andretti itself, the audience over-indexes on Jacques Villeneuve (335.23×), Nelson Piquet (343.09×), Jenson Button (190.02×), and Jackie Stewart (241.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See Mario Andretti audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mario Andretti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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