Rascasse Audience Intelligence

Mario Andretti Audience in United States

A data profile of the people who buy, follow and care about Mario Andretti in United States — modelled from more than twelve digital signal sources. Mario Andretti has an estimated audience of 436,175 people in United States.

#86among Motorsport in United States#9721among Person in United States#3899in Sports

The average Mario Andretti fan in United States is 38.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include James Hunt, Pierre Gasly, Holly Willoughby, with strongest over-indexing on James Hunt (395.74× the country average).

Demographically, the Mario Andretti audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mario Andretti fan in United States is more male, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for James Hunt.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mario Andretti profile in United States.

Audience size
436K
in United States
Gender
18.2%♀
81.8% male
Age
38.4
average years
Country rank
#39637
Person in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mario Andretti fans

18.2% are female, 81.8% are male, average age 38.4.

Fig. 02

Gender split

18.2%
Female
81.8%
Male
Demographic split for Mario Andretti audience in United States
MetricValue
Female18.2%
Male81.8%
Average age38.4
Estimated audience size436,175
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Mario Andretti audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3919%
40-4920%
50+19%
Fig. 04

Worldwide distribution

52.7%

of the worldwide Mario Andretti audience comes from United States.

Worldwide audience distribution share by country for Mario Andretti
CountryShare
United States52.7%
Mexico6.8%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mario Andretti audience in United States is strongest.

Fig. 05

Top regions by affinity

Mario Andretti fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~20K2.75×
02Oklahoma~10K1.79×
03Arizona~20K1.55×
04Kansas~6K1.54×
05Pennsylvania~20K1.47×
06Washington, District of Columbia~2K1.24×
07Florida~40K1.17×
08Rhode Island~2K1.16×
09Wisconsin~8K1.12×
10Missouri~9K1.10×
11Illinois~20K1.06×
12Ohio~20K1.06×
13Michigan~10K1.05×
14New Hampshire~2K1.05×
15Tennessee~10K1.04×
16Texas~40K1.03×
17North Carolina~10K1.00×
18Nevada~5K1.00×
19Kentucky~6K0.99×
20Connecticut~5K0.98×
21Montana~1K0.97×
22Oregon~5K0.96×
23Iowa~4K0.96×
24South Carolina~7K0.95×
25West Virginia~2K0.95×
26Maine~2K0.95×
27Colorado~7K0.94×
28Idaho~2K0.94×
29Georgia~10K0.92×
30Delaware~1K0.92×
31Nebraska~2K0.91×
32New Jersey~10K0.90×
33North Dakota<1K0.90×
34Arkansas~4K0.89×
35Vermont<1K0.89×
36Alabama~6K0.88×
37South Dakota<1K0.88×
38Virginia~10K0.86×
39Utah~4K0.86×
40Minnesota~6K0.85×
41Alaska<1K0.85×
42Washington~8K0.84×
43California~40K0.83×
44Massachusetts~8K0.83×
45New Mexico~2K0.83×
46New York~20K0.79×
47Louisiana~5K0.76×
48Maryland~6K0.75×
49Mississippi~3K0.75×
50Hawaii~1K0.72×
Fig. 06

Affinity by region

Affinity by region — Mario Andretti, United States
0.72×1.00×2.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mario Andretti audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mario Andretti audience
#·InterestCategoryAffinity×
01James HuntSports395.74×
02Nigel MansellSports376.73×
03Niki LaudaSports317.22×
04Holly WilloughbyMovies & TV302.14×
05Pierre GaslySports276.14×
06HockenheimringSports268.40×
07Bahrain Grand PrixSports195.35×
08Alain ProstSports154.82×
09Abu Dhabi Grand PrixSports139.61×
10Circuit de Spa-FrancorchampsSports131.64×
11Olly MursMusic & Radio128.04×
12Circuit de MonacoSports112.07×
13Charles LeclercSports64.36×
14Michael SchumacherSports49.79×
15Sim racingGames44.52×
16Max VerstappenSports32.47×
17Bill MurrayMovies & TV20.44×
18Indianapolis Motor SpeedwaySports18.56×
19Mel BrooksMovies & TV17.59×
20Kyle BuschSports14.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mario Andretti audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mario Andretti audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.39×
Need for SecurityCONSERVATISM2.00×
Risk AppetiteTHRILL1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mario Andretti audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.60×
CreativityOPEN0.61×
Pet OwnershipJOY0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mario Andretti have in United States?

Mario Andretti has an estimated audience of 436,175 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mario Andretti fans?

18.2% of Mario Andretti fans are female, 81.8% are male, with an average age of 38.4 years.

03

Which brands do Mario Andretti fans like most?

Mario Andretti fans show strongest brand affinity for James Hunt (395.74×), Pierre Gasly (276.14×), and Holly Willoughby (302.14×) over the country average.

04

Where do Mario Andretti fans live in United States?

Mario Andretti fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mario Andretti fans also like?

Beyond Mario Andretti itself, the audience over-indexes on Pierre Gasly (276.14×), Holly Willoughby (302.14×), Nigel Mansell (376.73×), and Charles Leclerc (64.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Mario Andretti audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario Andretti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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