Mario Andretti Audience in United States

Mario Andretti logo

Mario Andretti has an estimated audience of 483,032 people in United States. 18.2% are female, 81.8% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: The Devil's Rejects, Tezz, Riedel (glass manufacturer), Hawthorn Football Club, Keith Stanfield.

The average Mario Andretti fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Devil's Rejects, Tezz, Riedel (glass manufacturer), with strongest over-indexing on The Devil's Rejects (457.51× the country average). Demographically, the Mario Andretti audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Mario Andretti fans

Demographic split for Mario Andretti audience in United States
MetricValue
Female18.2%
Male81.8%
Average age38.4
Estimated audience size483,032

Audience persona

The typical Mario Andretti fan in United States is more male, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Mario Andretti in United States
RegionReachAffinity
California47,7670.9×
Texas45,3121.09×
Florida40,4231.24×
Indiana27,5673.12×
Pennsylvania24,5861.51×
New York22,5530.84×
Ohio16,8111.13×
Illinois16,1801.01×
Arizona15,8661.61×
North Carolina14,6041×
Georgia14,2490.96×
Michigan14,0711.11×
New Jersey11,5310.94×
Tennessee10,5631.09×
Virginia10,1910.87×
Washington8,4300.87×
Wisconsin8,4081.16×
Massachusetts8,3430.88×
Missouri7,6840.99×
Colorado7,4960.98×
South Carolina7,1750.99×
Maryland6,2840.76×
Kentucky6,0341×
Minnesota5,9760.86×
Alabama5,7900.86×
Oregon5,4680.99×
Oklahoma5,2560.98×
Nevada4,9741.06×
Connecticut4,9381.02×
Louisiana4,2510.68×
Iowa3,8590.97×
Kansas3,6580.96×
Utah3,5050.81×
Arkansas3,4330.86×
Mississippi2,6120.66×
Nebraska2,1470.89×
Idaho2,1200.87×
Washington, District of Columbia2,1021.45×
West Virginia2,0180.9×
Rhode Island1,9971.3×
New Hampshire1,9741.04×
New Mexico1,7920.74×
Maine1,6140.93×
Montana1,3270.99×
Hawaii1,2240.59×
Delaware1,1230.84×
South Dakota8770.79×
North Dakota7270.73×
Alaska6670.65×
Vermont6410.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mario Andretti audience
BrandAffinityCategory
The Devil's Rejects457.51×Movies & TV
Tezz157.45×Movies & TV
Riedel (glass manufacturer)411.72×Home & Garden
Hawthorn Football Club81.91×Sports
Keith Stanfield14.65×Movies & TV
Tom Goes to the Mayor90.21×Movies & TV
ENA (Emergency Nurses Association)21.43×Health
TVNotas17.42×News
Elsword25.21×Games
Minnesota2.64×Travel & Leisure
Goose (band)8.34×Pets & Animals
JDSU3.32×Business & Career
The Hurricane (1999 film)20.19×Movies & TV
Alaska1.84×Travel & Leisure
Israel2.23×Travel & Leisure
Endless Space23.13×Games
MK3.95×Music & Radio
Project HOPE15.03×Health
Hog Hunting2.9×Sports
The Halal Guys5.51×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mario Andretti audience
TraitClusterScore
Luxury OrientationPREMIUM3.63
Risk AppetiteTHRILL2.09
Need for SecurityCONSERVATISM1.77
Design AffinityPREMIUM1.21
Quality AwarenessPREMIUM1.2
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Mario Andretti
CountryShare
United States54.5%
Italy6.4%
Mexico5.8%

See Mario Andretti audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Mario Andretti have in United States?

Mario Andretti has an estimated audience of 483,032 people in United States, concentrated in California and Texas.

What is the gender split and age of Mario Andretti fans?

18.2% of Mario Andretti fans are female, 81.8% are male, with an average age of 38.4 years.

Which brands do Mario Andretti fans like most?

Mario Andretti fans show strongest brand affinity for The Devil's Rejects (457.51×), Tezz (157.45×), and Riedel (glass manufacturer) (411.72×) over the country average.

Where do Mario Andretti fans live in United States?

Mario Andretti fans in United States are most concentrated in California (reach 47,767), Texas (reach 45,312), and Florida (reach 40,423). These three regions account for the largest share of the active audience.

What other brands do Mario Andretti fans also like?

Beyond Mario Andretti itself, the audience over-indexes on Tezz (157.45×), Riedel (glass manufacturer) (411.72×), Hawthorn Football Club (81.91×), and Keith Stanfield (14.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario Andretti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.