James Hunt Audience in United States

James Hunt logo

James Hunt has an estimated audience of 297,472 people in United States. 34.5% are female, 65.5% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Autodromo Nazionale Monza, Hyundai Card, Mark Webber, AAA (band), Mario Andretti.

The average James Hunt fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autodromo Nazionale Monza, Hyundai Card, Mark Webber, with strongest over-indexing on Autodromo Nazionale Monza (627.38× the country average). Demographically, the James Hunt audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of James Hunt fans

Demographic split for James Hunt audience in United States
MetricValue
Female34.5%
Male65.5%
Average age32.5
Estimated audience size297,472

Audience persona

The typical James Hunt fan in United States is more male, around 32.5 years old, with strong Risk Appetite tendencies and a notable affinity for Autodromo Nazionale Monza.

Top regions in United States

Top regions ranked by reach for James Hunt in United States
RegionReachAffinity
California46,3611.42×
Texas29,5581.16×
Florida25,8391.28×
New York18,4341.11×
Illinois10,3351.04×
North Carolina10,0141.12×
Georgia9,3061.02×
Pennsylvania9,1630.91×
New Jersey8,3941.11×
Arizona8,3231.37×
Ohio8,3130.91×
Virginia7,7741.07×
Michigan7,7561×
Washington7,4031.24×
Massachusetts6,9161.18×
Indiana6,1721.14×
Colorado6,0821.3×
Tennessee5,2750.88×
Maryland4,6870.92×
Missouri4,2140.88×
Wisconsin4,2020.94×
Alabama3,9530.95×
South Carolina3,8870.87×
Minnesota3,8840.91×
Oregon3,7941.11×
Connecticut3,6051.21×
Nevada3,5301.23×
Utah3,2551.22×
Oklahoma2,9640.9×
Kentucky2,9170.78×
Louisiana2,7130.71×
Kansas2,4131.03×
Arkansas2,0710.84×
Iowa2,0440.83×
Idaho1,8781.26×
Mississippi1,6300.67×
New Mexico1,3060.88×
Nebraska1,2620.85×
New Hampshire1,2121.03×
Hawaii1,1460.9×
Washington, District of Columbia1,0951.22×
West Virginia1,0640.77×
Rhode Island9461×
Maine9080.85×
Montana8170.99×
Delaware6130.75×
Alaska6090.96×
North Dakota5360.88×
Vermont5261.01×
South Dakota4840.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for James Hunt audience
BrandAffinityCategory
Autodromo Nazionale Monza627.38×Sports
Hyundai Card3666.67×Business & Career
Mark Webber884.49×Movies & TV
AAA (band)74.17×Music & Radio
Mario Andretti395.74×Sports
Martin Brundle852.85×Sports
Circuit de Barcelona-Catalunya418.85×Sports
Rubens Barrichello982.08×Sports
Mika Häkkinen760.84×Sports
Force India621.44×Sports
Yas Marina Circuit248.95×Sports
Felipe Massa634.93×Sports
Damon Hill717.3×Sports
Alain Prost481.6×Sports
Stirling Moss799.92×Sports
Gabriel Bortoleto319.67×Sports
Pierre Gasly273.88×Sports
David Coulthard547.42×Sports
Marina Bay Street Circuit897.15×Sports
Daniil Kvyat389.15×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by James Hunt audience
TraitClusterScore
Risk AppetiteTHRILL1.87
Family OrientationCONSERVATISM1.82
Early Adopter MentalityPOWER1.78
Quality AwarenessPREMIUM1.56
Design AffinityPREMIUM1.44
Need for SecurityCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for James Hunt
CountryShare
United Kingdom11.5%
Germany9.1%
United States8.9%

See James Hunt audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does James Hunt have in United States?

James Hunt has an estimated audience of 297,472 people in United States, concentrated in California and Texas.

What is the gender split and age of James Hunt fans?

34.5% of James Hunt fans are female, 65.5% are male, with an average age of 32.5 years.

Which brands do James Hunt fans like most?

James Hunt fans show strongest brand affinity for Autodromo Nazionale Monza (627.38×), Hyundai Card (3666.67×), and Mark Webber (884.49×) over the country average.

Where do James Hunt fans live in United States?

James Hunt fans in United States are most concentrated in California (reach 46,361), Texas (reach 29,558), and Florida (reach 25,839). These three regions account for the largest share of the active audience.

What other brands do James Hunt fans also like?

Beyond James Hunt itself, the audience over-indexes on Hyundai Card (3666.67×), Mark Webber (884.49×), AAA (band) (74.17×), and Mario Andretti (395.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for James Hunt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.