James Hunt Audience in Germany
James Hunt has an estimated audience of 304,620 people in Germany. 41.9% are female, 58.1% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Open Water Diver, MSN, KISS, Stirling Moss, Jenson Button.
The average James Hunt fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Open Water Diver, MSN, KISS, with strongest over-indexing on Open Water Diver (84.11× the country average). Demographically, the James Hunt audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of James Hunt fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 39.8 |
| Estimated audience size | 304,620 |
Audience persona
The typical James Hunt fan in Germany is more male, around 39.8 years old, with strong Risk Appetite tendencies and a notable affinity for Open Water Diver.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,041 | 1.01× |
| Bayern | 66,250 | 1.35× |
| Baden-Württemberg | 45,871 | 1.1× |
| Niedersachsen | 29,738 | 1.01× |
| Hessen | 24,072 | 1.04× |
| Rheinland-Pfalz | 19,866 | 1.3× |
| Sachsen | 14,990 | 1× |
| Berlin | 11,127 | 0.82× |
| Schleswig-Holstein | 10,934 | 1× |
| Brandenburg | 8,660 | 0.92× |
| Thüringen | 7,954 | 1.02× |
| Sachsen-Anhalt | 7,136 | 0.9× |
| Hamburg | 5,668 | 0.82× |
| Mecklenburg-Vorpommern | 4,934 | 0.85× |
| Saarland | 3,819 | 1.02× |
| Bremen | 2,178 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Open Water Diver | 84.11× | |
| MSN | 12.7× | News |
| KISS | 9.52× | Music & Radio |
| Stirling Moss | 59.29× | Sports |
| Jenson Button | 22.95× | Sports |
| Michael Schumacher | 4.02× | Sports |
| Court | 8.7× | Business & Career |
| Martin Brundle | 65.06× | Sports |
| Chess.com | 13.73× | Sports |
| Sports car racing | 8.25× | Cars & Mobility |
| Battle.net | 12.65× | Games |
| Nick Heidfeld | 31.15× | Sports |
| Jochen Rindt | 31.34× | Sports |
| Sauber F1 Team | 12.64× | Sports |
| Charlotte, North Carolina | 12.48× | Travel & Leisure |
| Toto Wolff | 8.33× | Sports |
| Force India | 43.35× | Sports |
| Lance Stroll | 12.83× | Sports |
| Marina Bay Street Circuit | 59.01× | Sports |
| Nelson Piquet | 25.12× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.8 |
| Need for Security | CONSERVATISM | 1.45 |
| Convenience Orientation | PREMIUM | 1.35 |
| Early Adopter Mentality | POWER | 1.34 |
| Luxury Orientation | PREMIUM | 1.31 |
| Pet Ownership | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 11.5% |
| Germany | 9.1% |
| United States | 8.9% |
See James Hunt audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does James Hunt have in Germany?
James Hunt has an estimated audience of 304,620 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of James Hunt fans?
41.9% of James Hunt fans are female, 58.1% are male, with an average age of 39.8 years.
Which brands do James Hunt fans like most?
James Hunt fans show strongest brand affinity for Open Water Diver (84.11×), MSN (12.7×), and KISS (9.52×) over the country average.
Where do James Hunt fans live in Germany?
James Hunt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,041), Bayern (reach 66,250), and Baden-Württemberg (reach 45,871). These three regions account for the largest share of the active audience.
What other brands do James Hunt fans also like?
Beyond James Hunt itself, the audience over-indexes on MSN (12.7×), KISS (9.52×), Stirling Moss (59.29×), and Jenson Button (22.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for James Hunt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.