Rascasse Audience Intelligence

James Hunt Audience in Germany

A data profile of the people who buy, follow and care about James Hunt in Germany — modelled from more than twelve digital signal sources. James Hunt has an estimated audience of 275,460 people in Germany.

#49among Motorsport in Germany#3970among Person in Germany#1489in Sports

The average James Hunt fan in Germany is 39.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Open Water Diver, MSN, KISS, with strongest over-indexing on Open Water Diver (84.11× the country average).

Demographically, the James Hunt audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical James Hunt fan in Germany is more male, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Open Water Diver.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the James Hunt profile in Germany.

Audience size
275K
in Germany
Gender
41.9%♀
58.1% male
Age
39.8
average years
Country rank
#18460
Person in Germany
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of James Hunt fans

41.9% are female, 58.1% are male, average age 39.8.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for James Hunt audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age39.8
Estimated audience size275,460
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the James Hunt audience in Germany
Age bracketShare%
16-1924%
20-2915%
30-3914%
40-4921%
50+25%
Fig. 04

Worldwide distribution

8.9%

of the worldwide James Hunt audience comes from Germany.

Worldwide audience distribution share by country for James Hunt
CountryShare
United States10.3%
United Kingdom9.6%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the James Hunt audience in Germany is strongest.

Fig. 05

Top regions by affinity

James Hunt fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~70K1.37×
02Rheinland-Pfalz~20K1.36×
03Baden-Württemberg~40K1.08×
04Thüringen~8K1.04×
05Saarland~4K1.03×
06Hessen~20K1.02×
07Niedersachsen~30K1.00×
08Sachsen~10K1.00×
09Nordrhein-Westfalen~70K0.99×
10Schleswig-Holstein~10K0.98×
11Sachsen-Anhalt~7K0.91×
12Brandenburg~9K0.90×
13Mecklenburg-Vorpommern~5K0.87×
14Bremen~2K0.87×
15Hamburg~6K0.83×
16Berlin~10K0.81×
Fig. 06

Affinity by region

Affinity by region — James Hunt, Germany
0.81×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the James Hunt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for James Hunt audience
#·InterestCategoryAffinity×
01Open Water DiverTopic84.11×
02Martin BrundleSports65.06×
03Stirling MossSports59.29×
04Marina Bay Street CircuitSports59.01×
05Force IndiaSports43.35×
06Jochen RindtSports31.34×
07Nick HeidfeldSports31.15×
08Jenson ButtonSports22.95×
09David CoulthardSports20.64×
10Chess.comSports13.73×
11Subscription boxesFashion & Accessoires13.05×
12MSNNews12.70×
13Sauber F1 TeamSports12.64×
14Charlotte, North CarolinaTravel & Leisure12.48×
15KISSMusic & Radio9.52×
16CourtBusiness & Career8.70×
17APEXMusic & Radio8.46×
18Toto WolffSports8.33×
19Sports car racingCars & Mobility8.25×
20Michael SchumacherSports4.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the James Hunt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by James Hunt audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM4.74×
PatriotismCONSERVATISM0.58×
Risk AppetiteTHRILL0.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by James Hunt audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.37×
TraditionCONSERVATISM0.41×
Healthy LifestyleBALANCE0.43×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does James Hunt have in Germany?

James Hunt has an estimated audience of 275,460 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of James Hunt fans?

41.9% of James Hunt fans are female, 58.1% are male, with an average age of 39.8 years.

03

Which brands do James Hunt fans like most?

James Hunt fans show strongest brand affinity for Open Water Diver (84.11×), MSN (12.7×), and KISS (9.52×) over the country average.

04

Where do James Hunt fans live in Germany?

James Hunt fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do James Hunt fans also like?

Beyond James Hunt itself, the audience over-indexes on MSN (12.7×), KISS (9.52×), Martin Brundle (65.06×), and Stirling Moss (59.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See James Hunt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for James Hunt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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