Sauber F1 Team Audience in Germany
Sauber F1 Team has an estimated audience of 353,082 people in Germany. 31.7% are female, 68.3% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hays, Kansas, Carrie (novel), Loincloth, Keck School of Medicine of USC, Esenyurt.
The average Sauber F1 Team fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hays, Kansas, Carrie (novel), Loincloth, with strongest over-indexing on Hays, Kansas (23.07× the country average). Demographically, the Sauber F1 Team audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Motorsport
Demographics of Sauber F1 Team fans
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 39.2 |
| Estimated audience size | 353,082 |
Audience persona
The typical Sauber F1 Team fan in Germany is more male, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Hays, Kansas.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,085 | 0.72× |
| Bayern | 43,894 | 0.72× |
| Baden-Württemberg | 38,644 | 0.75× |
| Niedersachsen | 28,885 | 0.79× |
| Hessen | 20,360 | 0.71× |
| Bremen | 19,177 | 5.94× |
| Rheinland-Pfalz | 14,291 | 0.76× |
| Sachsen | 11,078 | 0.6× |
| Berlin | 10,913 | 0.65× |
| Schleswig-Holstein | 7,988 | 0.59× |
| Hamburg | 6,855 | 0.8× |
| Thüringen | 6,603 | 0.69× |
| Brandenburg | 6,390 | 0.55× |
| Sachsen-Anhalt | 5,819 | 0.59× |
| Mecklenburg-Vorpommern | 3,684 | 0.51× |
| Saarland | 2,981 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hays, Kansas | 23.07× | Travel & Leisure |
| Carrie (novel) | 20× | Literature |
| Loincloth | 5.42× | Fashion & Accessoires |
| Keck School of Medicine of USC | 18.33× | Business & Career |
| Esenyurt | 23.47× | Travel & Leisure |
| Groningen | 8.15× | Travel & Leisure |
| Unique Gifts | 1.71× | Shopping |
| Gauri Khan | 10.45× | Movies & TV |
| Birthday Gifts | 1.68× | Kids & Family |
| Goose (band) | 8.25× | Pets & Animals |
| Google Analytics | 2.3× | Internet & Social Media |
| Pumuckl | 4.92× | Movies & TV |
| Hundertwasserhaus | 4.31× | Travel & Leisure |
| Alaska | 2.78× | Travel & Leisure |
| Godzilla (1954 film) | 3.69× | Movies & TV |
| Esra Erol | 3.94× | Movies & TV |
| Noodle (Gorillaz) | 1.97× | Music & Radio |
| Acoustic music | 2.46× | Music & Radio |
| Graham Greene (actor) | 2.42× | |
| Hypertext | 1.72× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.45 |
| Patriotism | CONSERVATISM | 1.15 |
| Pet Ownership | JOY | 1.14 |
| Early Adopter Mentality | POWER | 1.08 |
| Sports Activity | POWER | 1.06 |
| DIY Mentality | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.8% |
| United States | 18.1% |
| Brazil | 9.1% |
See Sauber F1 Team audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Sauber F1 Team have in Germany?
Sauber F1 Team has an estimated audience of 353,082 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sauber F1 Team fans?
31.7% of Sauber F1 Team fans are female, 68.3% are male, with an average age of 39.2 years.
Which brands do Sauber F1 Team fans like most?
Sauber F1 Team fans show strongest brand affinity for Hays, Kansas (23.07×), Carrie (novel) (20×), and Loincloth (5.42×) over the country average.
Where do Sauber F1 Team fans live in Germany?
Sauber F1 Team fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,085), Bayern (reach 43,894), and Baden-Württemberg (reach 38,644). These three regions account for the largest share of the active audience.
What other brands do Sauber F1 Team fans also like?
Beyond Sauber F1 Team itself, the audience over-indexes on Carrie (novel) (20×), Loincloth (5.42×), Keck School of Medicine of USC (18.33×), and Esenyurt (23.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sauber F1 Team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.