Air India Audience in Germany
Air India has an estimated audience of 1,335,275 people in Germany. 25.8% are female, 74.2% are male, average age 33.1. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Peach (airline), Marina Bay Sands, Flightradar24, Google Flights, Airbus.
The average Air India fan in Germany is 33.1 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Peach (airline), Marina Bay Sands, Flightradar24, with strongest over-indexing on Peach (airline) (160.85× the country average). Demographically, the Air India audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Air India fans
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 33.1 |
| Estimated audience size | 1,335,275 |
Audience persona
The typical Air India fan in Germany is more male, around 33.1 years old, with strong Travelling tendencies and a notable affinity for Peach (airline).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 303,080 | 1.66× |
| Nordrhein-Westfalen | 293,302 | 1× |
| Bayern | 243,609 | 1.13× |
| Hessen | 238,118 | 2.34× |
| Berlin | 106,777 | 1.79× |
| Niedersachsen | 84,701 | 0.65× |
| Sachsen | 52,153 | 0.8× |
| Rheinland-Pfalz | 34,975 | 0.52× |
| Hamburg | 32,625 | 1.08× |
| Thüringen | 28,970 | 0.85× |
| Sachsen-Anhalt | 28,525 | 0.82× |
| Brandenburg | 24,318 | 0.59× |
| Schleswig-Holstein | 23,254 | 0.49× |
| Saarland | 13,236 | 0.81× |
| Bremen | 12,321 | 1.08× |
| Mecklenburg-Vorpommern | 9,718 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peach (airline) | 160.85× | Travel & Leisure |
| Marina Bay Sands | 83.93× | Travel & Leisure |
| Flightradar24 | 34.15× | Travel & Leisure |
| Google Flights | 20× | Travel & Leisure |
| Airbus | 35.32× | Cars & Mobility |
| Ben Gurion Airport | 123.72× | Travel & Leisure |
| Air Europa | 59.26× | Travel & Leisure |
| Cessna | 66.74× | Cars & Mobility |
| Royal Air Maroc | 87.83× | Travel & Leisure |
| El Al | 92.76× | Travel & Leisure |
| Norwegian Air Shuttle | 77.75× | Travel & Leisure |
| Gulf Air | 71.96× | Travel & Leisure |
| Experimental Aircraft Association | 74× | Cars & Mobility |
| Aeroméxico | 95.82× | Travel & Leisure |
| Boeing | 36.84× | Cars & Mobility |
| Private pilot licence | 31.36× | Business & Career |
| Hong Kong International Airport | 153.29× | Travel & Leisure |
| Pegasus Airlines | 22.56× | Travel & Leisure |
| Sunexpress | 9.64× | Travel & Leisure |
| Beechcraft | 88.12× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.7 |
| Risk Appetite | THRILL | 1.69 |
| Urban Lifestyle | OPEN | 1.5 |
| Sustainability | BALANCE | 1.49 |
| Quality Awareness | PREMIUM | 1.49 |
| Luxury Orientation | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 23.2% |
| United Kingdom | 11.8% |
| United States | 10.1% |
See Air India audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Air India have in Germany?
Air India has an estimated audience of 1,335,275 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Air India fans?
25.8% of Air India fans are female, 74.2% are male, with an average age of 33.1 years.
Which brands do Air India fans like most?
Air India fans show strongest brand affinity for Peach (airline) (160.85×), Marina Bay Sands (83.93×), and Flightradar24 (34.15×) over the country average.
Where do Air India fans live in Germany?
Air India fans in Germany are most concentrated in Baden-Württemberg (reach 303,080), Nordrhein-Westfalen (reach 293,302), and Bayern (reach 243,609). These three regions account for the largest share of the active audience.
What other brands do Air India fans also like?
Beyond Air India itself, the audience over-indexes on Marina Bay Sands (83.93×), Flightradar24 (34.15×), Google Flights (20×), and Airbus (35.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Air India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.