Marina Bay Sands Audience in Germany
Marina Bay Sands has an estimated audience of 634,353 people in Germany. 51.7% are female, 48.3% are male, average age 39.2. Top regions: Brandenburg, Berlin, Bayern. Top brand affinities: Gudrun Sjödén, Progressive rock, Euphonium, Hayle, Grace Slick.
The average Marina Bay Sands fan in Germany is 39.2 years old, balanced, and lives primarily in Brandenburg. The audience is concentrated in Brandenburg, Berlin, Bayern. Top brand affinities include Gudrun Sjödén, Progressive rock, Euphonium, with strongest over-indexing on Gudrun Sjödén (9.8× the country average). Demographically, the Marina Bay Sands audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Marina Bay Sands fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 39.2 |
| Estimated audience size | 634,353 |
Audience persona
The typical Marina Bay Sands fan in Germany is balanced, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Gudrun Sjödén.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Brandenburg | 228,091 | 11.59× |
| Berlin | 35,283 | 1.24× |
| Bayern | 26,136 | 0.26× |
| Nordrhein-Westfalen | 24,318 | 0.18× |
| Baden-Württemberg | 16,518 | 0.19× |
| Hessen | 12,551 | 0.26× |
| Niedersachsen | 9,745 | 0.16× |
| Sachsen | 9,169 | 0.29× |
| Sachsen-Anhalt | 8,370 | 0.51× |
| Rheinland-Pfalz | 4,741 | 0.15× |
| Schleswig-Holstein | 3,669 | 0.16× |
| Mecklenburg-Vorpommern | 3,631 | 0.3× |
| Hamburg | 3,331 | 0.23× |
| Thüringen | 3,043 | 0.19× |
| Saarland | 1,199 | 0.15× |
| Bremen | 738 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gudrun Sjödén | 9.8× | Fashion & Accessoires |
| Progressive rock | 4.66× | Music & Radio |
| Euphonium | 29.12× | Music & Radio |
| Hayle | 80.24× | Travel & Leisure |
| Grace Slick | 20× | Music & Radio |
| Home construction | 2.02× | Home & Garden |
| Business English | 4.81× | Business & Career |
| Artistic inspiration | 2.17× | Arts & Culture |
| Boracay | 11.87× | Travel & Leisure |
| Kurt Weill | 15.03× | Music & Radio |
| Cocktail | 1.81× | Food & Beverages |
| Gil Ofarim | 1.91× | Music & Radio |
| South Asian cuisine | 9.4× | Food & Beverages |
| Litter box | 1.62× | Pets & Animals |
| Islamism | 6.19× | Politics & Society |
| Nurse education | 2.53× | Kids & Family |
| Turner & Hooch | 20× | Movies & TV |
| Urban Outfitters | 1.64× | Shopping |
| Natural rubber | 2.29× | Cars & Mobility |
| Loincloth | 2.72× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 7.23 |
| Sustainability | BALANCE | 2.17 |
| Sports Activity | POWER | 1.88 |
| Design Affinity | PREMIUM | 1.8 |
| Luxury Orientation | PREMIUM | 1.6 |
| Individualism | JOY | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 18.3% |
| Germany | 13.0% |
| India | 11.6% |
See Marina Bay Sands audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
Frequently asked questions
How many fans does Marina Bay Sands have in Germany?
Marina Bay Sands has an estimated audience of 634,353 people in Germany, concentrated in Brandenburg and Berlin.
What is the gender split and age of Marina Bay Sands fans?
51.7% of Marina Bay Sands fans are female, 48.3% are male, with an average age of 39.2 years.
Which brands do Marina Bay Sands fans like most?
Marina Bay Sands fans show strongest brand affinity for Gudrun Sjödén (9.8×), Progressive rock (4.66×), and Euphonium (29.12×) over the country average.
Where do Marina Bay Sands fans live in Germany?
Marina Bay Sands fans in Germany are most concentrated in Brandenburg (reach 228,091), Berlin (reach 35,283), and Bayern (reach 26,136). These three regions account for the largest share of the active audience.
What other brands do Marina Bay Sands fans also like?
Beyond Marina Bay Sands itself, the audience over-indexes on Progressive rock (4.66×), Euphonium (29.12×), Hayle (80.24×), and Grace Slick (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marina Bay Sands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.