B&B Hotels Audience in Germany
B&B Hotels has an estimated audience of 1,202,612 people in Germany. 56.9% are female, 43.1% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: RV (film), Motel One, Sonnenklar.TV, Weekend (2011 film), King King.
The average B&B Hotels fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include RV (film), Motel One, Sonnenklar.TV, with strongest over-indexing on RV (film) (69.15× the country average). Demographically, the B&B Hotels audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of B&B Hotels fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 40.9 |
| Estimated audience size | 1,202,612 |
Audience persona
The typical B&B Hotels fan in Germany is more female, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for RV (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 294,638 | 1.12× |
| Bayern | 210,845 | 1.09× |
| Baden-Württemberg | 191,103 | 1.16× |
| Niedersachsen | 121,995 | 1.04× |
| Hessen | 104,326 | 1.14× |
| Rheinland-Pfalz | 67,757 | 1.12× |
| Berlin | 53,765 | 1× |
| Sachsen | 44,219 | 0.75× |
| Schleswig-Holstein | 35,256 | 0.82× |
| Brandenburg | 32,115 | 0.86× |
| Thüringen | 31,169 | 1.02× |
| Hamburg | 30,283 | 1.11× |
| Sachsen-Anhalt | 25,511 | 0.82× |
| Mecklenburg-Vorpommern | 19,340 | 0.84× |
| Bremen | 13,476 | 1.31× |
| Saarland | 11,635 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| RV (film) | 69.15× | Movies & TV |
| Motel One | 37.18× | Travel & Leisure |
| Sonnenklar.TV | 18.88× | Travel & Leisure |
| Weekend (2011 film) | 64.81× | Movies & TV |
| King King | 15.45× | Music & Radio |
| Perisher Ski Resort | 67.36× | Travel & Leisure |
| Moxy Hotels | 48.21× | Travel & Leisure |
| Discover (magazine) | 12.09× | Internet & Social Media |
| Ethan Hawke | 14.78× | Movies & TV |
| H-Hotels | 38.27× | Travel & Leisure |
| Sunweb | 52.35× | Travel & Leisure |
| SeaWorld Orlando | 29.82× | Travel & Leisure |
| HolidayCheck | 5.68× | Travel & Leisure |
| Costa del Sol | 21.14× | Travel & Leisure |
| TUI | 4.53× | Travel & Leisure |
| Mijas | 92.14× | Travel & Leisure |
| Graveyard (band) | 11.6× | Music & Radio |
| Beauty | 2.16× | Beauty & Wellness |
| Design | 2.11× | Home & Garden |
| Online shopping | 1.98× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.77 |
| Travelling | THRILL | 1.64 |
| Convenience Orientation | PREMIUM | 1.61 |
| Risk Appetite | THRILL | 1.6 |
| Indulgence | JOY | 1.59 |
| Luxury Orientation | PREMIUM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 20.1% |
| Germany | 20.0% |
| Italy | 11.5% |
See B&B Hotels audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
- Hilton Hotels & Resorts (709,021)
Frequently asked questions
How many fans does B&B Hotels have in Germany?
B&B Hotels has an estimated audience of 1,202,612 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of B&B Hotels fans?
56.9% of B&B Hotels fans are female, 43.1% are male, with an average age of 40.9 years.
Which brands do B&B Hotels fans like most?
B&B Hotels fans show strongest brand affinity for RV (film) (69.15×), Motel One (37.18×), and Sonnenklar.TV (18.88×) over the country average.
Where do B&B Hotels fans live in Germany?
B&B Hotels fans in Germany are most concentrated in Nordrhein-Westfalen (reach 294,638), Bayern (reach 210,845), and Baden-Württemberg (reach 191,103). These three regions account for the largest share of the active audience.
What other brands do B&B Hotels fans also like?
Beyond B&B Hotels itself, the audience over-indexes on Motel One (37.18×), Sonnenklar.TV (18.88×), Weekend (2011 film) (64.81×), and King King (15.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for B&B Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.